Advertising Usage Distribution in the Top 1 Million Sites

Top In Advertising Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
DoubleClick.Net	501,975	50.2
Facebook Custom Audiences	156,704	15.67
Google Remarketing	136,205	13.62
Google Adsense	115,321	11.53
Ads.txt	112,132	11.21
Google Direct	105,808	10.58
PubMatic Reseller	58,870	5.89
RubiconProject Reseller	58,538	5.85
AppNexus Reseller	58,461	5.85
Google Reseller	58,136	5.81
OpenX Reseller	56,909	5.69
IndexExchange Reseller	54,975	5.5
SmartAdServer Reseller	51,567	5.16
Sellers Json	48,724	4.87
RubiconProject Direct	48,432	4.84
ContextWeb Reseller	47,440	4.74
Improve Digital Reseller	46,671	4.67
PubMatic Direct	46,102	4.61
OneTag Reseller	44,794	4.48
FreeWheel Reseller	44,671	4.47
Adform Reseller	44,476	4.45
Lijit Direct	44,365	4.44
AppNexus Direct	44,276	4.43
IndexExchange Direct	43,803	4.38
ShareThrough Reseller	43,590	4.36
Amazon Direct	43,368	4.34
Amazon APS Direct	43,244	4.32
Lijit Reseller	42,380	4.24
Smaato Reseller	42,083	4.21
RhythmOne Reseller	41,607	4.16
OpenX Direct	41,058	4.11
Sonobi Reseller	41,046	4.1
LoopMe Reseller	40,984	4.1
The MediaGrid Direct	40,959	4.1
33 Across Reseller	40,950	4.1
SmartAdServer Direct	40,350	4.04
Yahoo Reseller	40,138	4.01
OneTag Direct	39,526	3.95
Sovrn Reseller	38,699	3.87
Criteo Direct	38,611	3.86
ShareThrough Direct	38,505	3.85
Media.net Direct	38,236	3.82
AOL Reseller	38,166	3.82
ORC International Reseller	38,123	3.81
The MediaGrid Reseller	38,105	3.81
Triple Lift Reseller	37,989	3.8
Triple Lift Direct	37,558	3.76
Sovrn Direct	37,301	3.73
AdYouLike Reseller	37,055	3.71
AdMan Reseller	36,919	3.69
Yieldmo Reseller	36,654	3.67
SpotXChange Reseller	36,633	3.66
GumGum Reseller	36,340	3.63
Media.net Reseller	35,736	3.57
Beachfront Reseller	35,621	3.56
Converstand Media Reseller	35,447	3.54
Tremor Video Reseller	34,618	3.46
DistrictM Reseller	33,936	3.39
Improve Digital Direct	31,425	3.14
Teads Direct	30,949	3.09
RhythmOne Direct	30,808	3.08
Criteo Reseller	30,632	3.06
Converstand Media Direct	30,313	3.03
LinkedIn Ads	29,806	2.98
33 Across Direct	29,192	2.92
Sonobi Direct	28,183	2.82
GumGum Direct	28,078	2.81
Google Publisher Tag	27,816	2.78
Yahoo Direct	27,797	2.78
Amazon Reseller	27,552	2.76
Amazon APS Reseller	27,135	2.71
Consent Management Platform API v 2.0	26,801	2.68
Google Floodlight Counter	26,692	2.67
E-Planning Reseller	26,214	2.62
Telaria Reseller	26,041	2.6
Rich Audience Reseller	26,025	2.6
LKQD Reseller	26,005	2.6
Yieldmo Direct	25,916	2.59
Smaato Direct	25,358	2.54
Criteo	25,304	2.53
Between Digital Reseller	25,144	2.51
vidoomy Reseller	24,902	2.49
Synacor Reseller	24,627	2.46
Adform Direct	24,542	2.45
AOL Direct	24,495	2.45
AdYouLike Direct	24,279	2.43
SmartyAds Reseller	24,069	2.41
ContextWeb Direct	23,780	2.38
Undertone Reseller	22,892	2.29
Admixer Reseller	22,398	2.24
Outbrain Reseller	21,978	2.2
AppNexus	21,756	2.18
Aniview Reseller	21,424	2.14
AdBlock Acceptable Ads	21,239	2.12
Rich Audience Direct	21,003	2.1
Connectad Reseller	20,538	2.05
ORC International Direct	20,451	2.05
Mobfox Reseller	20,437	2.04
The Trade Desk	20,403	2.04
Seedtag Direct	19,658	1.97
Nativo Direct	19,595	1.96
AdMan Direct	19,321	1.93
FreeWheel Direct	19,020	1.9
fluct Reseller	18,766	1.88
Outbrain Direct	18,644	1.86
Amazon Ad System	18,525	1.85
Nativo Reseller	18,193	1.82
DistrictM Direct	17,871	1.79
AmazonBot Disallow	17,786	1.78
FLoC	17,724	1.77
Between Digital Direct	17,493	1.75
Undertone Direct	16,704	1.67
Xapads Reseller	16,616	1.66
Brave Reseller	16,593	1.66
Teads Reseller	16,575	1.66
Pubmatic	16,044	1.6
Amazon Associates	16,033	1.6
E-Planning Direct	16,017	1.6
Rubicon Project	15,925	1.59
ucfunnel Reseller	15,620	1.56
Twitter Ads	15,548	1.55
Taboola Direct	15,400	1.54
SpotXChange Direct	15,165	1.52
MGID Direct	14,916	1.49
Connectad Direct	14,853	1.49
Vidazoo Reseller	14,614	1.46
Yieldlab Reseller	14,427	1.44
Openads/OpenX	14,415	1.44
Kargo Reseller	14,392	1.44
Adtelligent Direct	13,856	1.39
Kargo Direct	13,844	1.38
ID5	13,586	1.36
Quantum Native Solutions Reseller	13,468	1.35
App-Ads.txt	13,287	1.33
Smartclip Reseller	13,230	1.32
vidoomy Direct	12,958	1.3
RTB House Reseller	12,952	1.3
Index Exchange	12,520	1.25
Comet Cox Media Reseller	12,450	1.24
Next Millenium Direct	12,163	1.22
GroundTruth Reseller	12,000	1.2
RTB House Direct	11,935	1.19
fluct Direct	11,727	1.17
comScore Activation	11,718	1.17
Yadro BannerHost	11,496	1.15
Infolinks Direct	11,387	1.14
Taboola	11,338	1.13
Triton Digital Reseller	11,158	1.12
Google Floodlight Sales	11,112	1.11
Next Millenium Reseller	10,921	1.09
Vidazoo Direct	10,862	1.09
Tremor Video Direct	10,607	1.06
Fyber Reseller	10,588	1.06
MGID Reseller	10,469	1.05
SpringServe Reseller	10,375	1.04
Bidtellect Reseller	10,295	1.03
Amazon Transparent Ad Marketplace	10,201	1.02
LoopMe Direct	9,961	1
IponWeb BidSwitch	9,946	0.99
Telaria Direct	9,937	0.99
Stroeer Direct	9,920	0.99
SunMedia Direct	9,813	0.98
Revcontent Direct	9,773	0.98
TripleLift	9,749	0.97
Insticator Direct	9,574	0.96
Adtelligent Reseller	9,486	0.95
Consumable Reseller	9,262	0.93
Beachfront Direct	9,240	0.92
Mars Media Group Reseller	9,239	0.92
Smartstream Reseller	9,155	0.92
Brightcom Direct	9,133	0.91
Admixer Direct	9,018	0.9
TrustX Direct	8,934	0.89
Chocolate Reseller	8,718	0.87
Revcontent Reseller	8,664	0.87
Viralize Reseller	8,618	0.86
SmartyAds Direct	8,592	0.86
TargetSpot Reseller	8,536	0.85
Teads	8,406	0.84
Improve Digital	8,291	0.83
Stroeer Reseller	8,232	0.82
Mobfox Direct	8,102	0.81
Synacor Direct	8,068	0.81
Yieldlab Direct	8,064	0.81
Reddit Ads	8,039	0.8
LKQD Direct	8,027	0.8
Smartclip Direct	8,026	0.8
ad.plus Direct	7,947	0.79
AdRoll	7,937	0.79
Sharethrough	7,891	0.79
DemDex	7,832	0.78
Outbrain	7,829	0.78
Connatix Direct	7,694	0.77
Burst Media	7,662	0.77
ucfunnel Direct	7,650	0.76
Unified ID 2.0	7,637	0.76
Viralize Direct	7,593	0.76
Gamoshi Reseller	7,579	0.76
Google Inteactive Media Ads	7,409	0.74
Chocolate Direct	7,398	0.74
Xapads Direct	7,198	0.72
Snap Pixel	7,089	0.71
Adobe Audience Manager	7,072	0.71
Insticator Reseller	6,953	0.7
Brightcom Reseller	6,896	0.69
SpringServe Direct	6,877	0.69
Prebid	6,793	0.68
AWIN	6,792	0.68
Tapad	6,788	0.68
Triton Digital Direct	6,658	0.67
Mediavine	6,534	0.65
LiveIntent	6,488	0.65
Aniview Direct	6,377	0.64
my6sense Reseller	6,301	0.63
Yoc Direct	6,286	0.63
Turn	5,923	0.59
Yieldmo	5,824	0.58
Consumable Direct	5,741	0.57
Aggregate Knowledge	5,712	0.57
ADFOX	5,685	0.57
Lockerdome Direct	5,552	0.56
Genesis Media Reseller	5,342	0.53
Tappx Direct	5,280	0.53
Taboola Reseller	5,264	0.53
Yoc Reseller	5,255	0.53
StackAdapt	5,176	0.52
ExactTarget	5,167	0.52
StickyAds TV	5,017	0.5
Dailymotion Direct	5,014	0.5
Facebook Reseller	4,970	0.5
AdTrue Direct	4,927	0.49
DynAdmic Reseller	4,892	0.49
Header Tag by Index Exchange	4,882	0.49
AerServ Reseller	4,862	0.49
Affiliate Window	4,758	0.48
Adform	4,724	0.47
Conversant	4,720	0.47
Media.net	4,708	0.47
adstir Reseller	4,612	0.46
Simpli.fi	4,573	0.46
Tappx Reseller	4,568	0.46
Google Matched Content	4,537	0.45
SunMedia Reseller	4,519	0.45
Blockthrough	4,507	0.45
Integral Ad Science	4,469	0.45
Truvid Direct	4,426	0.44
pixfuture Direct	4,400	0.44
GumGum	4,319	0.43
Sekindo Direct	4,279	0.43
Sonobi	4,276	0.43
Primis Direct	4,272	0.43
WideOrbit Reseller	4,245	0.42
BrightRoll Reseller	4,217	0.42
ContextWeb	4,191	0.42
Nativo	4,161	0.42
Yandex	4,140	0.41
YieldBot Reseller	4,058	0.41
Seedtag Reseller	3,886	0.39
Adyoulike	3,836	0.38
Neustar AdAdvisor	3,803	0.38
JW Player Tracking	3,769	0.38
Mars Media Group Direct	3,710	0.37
RevContent	3,645	0.36
Underdog Media Direct	3,585	0.36
Commission Junction	3,578	0.36
AerServ Direct	3,550	0.36
Gamma SSP Reseller	3,520	0.35
Omnitag	3,488	0.35
AvantisVideo Direct	3,394	0.34
Raptive	3,384	0.34
DAConsortium Direct	3,342	0.33
DAConsortium Reseller	3,266	0.33
Audigent	3,251	0.33
Videology Group Reseller	3,160	0.32
CafeMedia	3,086	0.31
Exponential Direct	3,071	0.31
152 Media Direct	2,988	0.3
Imonomy Reseller	2,873	0.29
MGID	2,801	0.28
DoubleClick Bid Manager	2,800	0.28
Ezoic Publisher	2,774	0.28
SiteScout	2,756	0.28
Inventory Partner Domain	2,687	0.27
Smart Adserver	2,667	0.27
SkimLinks	2,648	0.26
Colombia Online	2,648	0.26
Facebook Direct	2,643	0.26
Impact	2,597	0.26
saambaa Direct	2,595	0.26
IndexExchange	2,589	0.26
LiveIntent Direct	2,544	0.25
ADman Media	2,526	0.25
Clever Advertising	2,521	0.25
TargetSpot Direct	2,508	0.25
Connatix Reseller	2,492	0.25
Beeswax	2,466	0.25
Gamoshi Direct	2,462	0.25
Somoaudience Reseller	2,446	0.24
Imonomy Direct	2,445	0.24
Adbutler	2,428	0.24
Adobe Audience Manager Sync	2,424	0.24
Native Ads Reseller	2,424	0.24
adingo	2,404	0.24
MediaWallah	2,381	0.24
Next Millennium Publisher	2,335	0.23
Brandmetrics	2,286	0.23
Ezoic	2,272	0.23
ClickCease	2,266	0.23
Brave Direct	2,221	0.22
Quantum Native Solutions Direct	2,197	0.22
GoAffPro	2,161	0.22
Ezoic Direct	2,139	0.21
Rich Audience	2,102	0.21
Rocket Fuel	2,096	0.21
Trellian	2,083	0.21
Sortable Direct	2,060	0.21
ShareASale	2,034	0.2
Vidoomy Publisher	2,025	0.2
152 Media Reseller	2,001	0.2
Genesis Media Direct	1,992	0.2
Intimate Merger	1,985	0.2
DoubleVerify	1,943	0.19
Undertone	1,927	0.19
Netpub Media Publisher	1,922	0.19
Sourcepoint	1,907	0.19
Link Share	1,877	0.19
Lockerdome Reseller	1,840	0.18
WideOrbit Direct	1,813	0.18
optAd360 Direct	1,797	0.18
Adapex Publisher	1,797	0.18
AndBeyond.Media Direct	1,786	0.18
PulsePoint Reseller	1,752	0.18
Infolinks	1,728	0.17
Optimatic Reseller	1,720	0.17
Gamma SSP Direct	1,712	0.17
Total Media Direct	1,676	0.17
Playground XYZ Publisher	1,672	0.17
PHP Ads	1,669	0.17
Admiral VRM	1,657	0.17
MNTN	1,647	0.16
Sape	1,636	0.16
Cedato Reseller	1,635	0.16
Fyber Direct	1,626	0.16
Permutive	1,622	0.16
Loopme	1,598	0.16
Kargo	1,594	0.16
Eyeota	1,532	0.15
Mobile Ad Trading Direct	1,529	0.15
Ad.Plus Publisher	1,498	0.15
Seznam	1,497	0.15
AdTrue Reseller	1,464	0.15
Experian Reseller	1,409	0.14
ExoClick	1,399	0.14
Centro	1,388	0.14
Roku	1,369	0.14
Rewardful	1,341	0.13
cXense	1,336	0.13
C1X Reseller	1,332	0.13
Comet Cox Media Direct	1,328	0.13
Flashtalking	1,302	0.13
Bauer	1,301	0.13
Vuble Reseller	1,300	0.13
BlockAdBlock	1,295	0.13
Ad Lightning	1,292	0.13
Wunderkind	1,283	0.13
AdAsia Reseller	1,280	0.13
ad.plus Reseller	1,269	0.13
RTB House	1,249	0.12
Atlas	1,242	0.12
Adition	1,232	0.12
Nativery	1,229	0.12
adstir Direct	1,229	0.12
Evidon	1,201	0.12
vi	1,201	0.12
A8.net	1,176	0.12
BounceX	1,175	0.12
GourmetAds Direct	1,174	0.12
optAd360 Publisher	1,170	0.12
DeepIntent Reseller	1,164	0.12
diDNA Publisher	1,163	0.12
DTScout	1,142	0.11
IntentIQ	1,142	0.11
MemeVideo Direct	1,141	0.11
WMG International	1,119	0.11
Rakuten Affiliate	1,114	0.11
AdRiver	1,112	0.11
AdKernel	1,105	0.11
Zedo Direct	1,101	0.11
PulsePoint Direct	1,098	0.11
Mediawayss Direct	1,081	0.11
FatChilli Publisher	1,081	0.11
FatChilli Media Publisher	1,081	0.11
DeepIntent Direct	1,076	0.11
AcuityAds	1,074	0.11
OnAudience	1,067	0.11
ad6 media Reseller	1,059	0.11
Yektanet	1,049	0.1
Infolinks Reseller	1,046	0.1
EMX	1,044	0.1
Minute Media	1,033	0.1
Advertising Technologies	1,029	0.1
Spotify Advertising	1,025	0.1
Yahoo Ad Sync	1,021	0.1
Caraytech e-planning	1,019	0.1
PurpleAds Publisher	1,012	0.1
Clickio Direct	1,000	0.1
GeoEdge	987	0.1
Interdog Media Publisher	972	0.1
Bidtellect	971	0.1
Quantcast Reseller	968	0.1
Connatix	954	0.1
SSPHighway Reseller	952	0.1
AppLovin	940	0.09
Triple Whale	926	0.09
Limpid Publisher	926	0.09
Moshimo	919	0.09
BlueKai	912	0.09
Internet Billboard Direct	906	0.09
DistroScale Direct	902	0.09
Vuble Direct	893	0.09
The Moneytizer	891	0.09
RTK Direct	889	0.09
Freestar	889	0.09
GourmetAds Reseller	888	0.09
HasOffers	878	0.09
BidSwitch Reseller	878	0.09
Rakuten Advertising	878	0.09
Chaturbate	877	0.09
A-ADS	877	0.09
JuicyAds	867	0.09
Ooyala Reseller	864	0.09
FoxPush Publisher	853	0.09
Equativ Publisher	851	0.09
Between Digital	848	0.08
Adswizz	846	0.08
Refersion	846	0.08
Streamlyn Media Reseller	840	0.08
MicroAd	833	0.08
StreamRail Reseller	810	0.08
Adiiix Publisher	808	0.08
Sekindo Reseller	807	0.08
ReachLocal	797	0.08
152 Media Publisher	795	0.08
Advertising.com	793	0.08
BidFuse Publisher	791	0.08
RockerBox	790	0.08
Switch Reseller	783	0.08
TVBET	759	0.08
Media Innovation Group	750	0.08
Triple13 Publisher	746	0.07
Freestar Publisher	746	0.07
Movable Ink	743	0.07
Motionspots Reseller	739	0.07
Publift Fuse Platform	737	0.07
Perfect Audience	736	0.07
Sojern	735	0.07
Post Affiliate Pro	730	0.07
Dstillery	728	0.07
Adelphic	726	0.07
AMob	721	0.07
Brand CDN	720	0.07
DynAdmic Direct	720	0.07
Cedato Direct	716	0.07
Primis Reseller	715	0.07
Ligatus Direct	708	0.07
Admixer	707	0.07
Webgains	706	0.07
Streamlyn Media Direct	702	0.07
SmarterClick	702	0.07
Dailymotion Reseller	700	0.07
BuySell Ads	699	0.07
AuxoAds Publisher	699	0.07
AndBeyond.Media Publisher	699	0.07
PlayStream Publisher	697	0.07
Value Commerce	696	0.07

6,422,604 Detections

of Advertising in the Top 1 Million Sites. Last updated 13th May 2025.

DoubleClick.Net is currently the most popular technology in this category.