Advertising Usage Distribution in the Top 100k Sites

Top In Advertising Usage Distribution in the Top 100k Sites

Technology	Websites	%
DoubleClick.Net	59,310	59.31
Ads.txt	19,294	19.29
Google Remarketing	18,609	18.61
Google Direct	18,141	18.14
Facebook Custom Audiences	17,544	17.54
Google Adsense	13,988	13.99
AppNexus Reseller	13,982	13.98
PubMatic Reseller	13,981	13.98
RubiconProject Reseller	13,968	13.97
Google Reseller	13,761	13.76
OpenX Reseller	13,665	13.66
IndexExchange Reseller	13,348	13.35
SmartAdServer Reseller	13,069	13.07
Sellers Json	12,868	12.87
ContextWeb Reseller	12,699	12.7
RubiconProject Direct	12,413	12.41
Improve Digital Reseller	12,328	12.33
FreeWheel Reseller	12,035	12.04
OneTag Reseller	11,828	11.83
PubMatic Direct	11,827	11.83
Smaato Reseller	11,705	11.7
Lijit Reseller	11,690	11.69
ShareThrough Reseller	11,630	11.63
RhythmOne Reseller	11,557	11.56
Adform Reseller	11,543	11.54
IndexExchange Direct	11,395	11.4
LoopMe Reseller	11,356	11.36
Yahoo Reseller	11,354	11.35
AppNexus Direct	11,346	11.35
Amazon Direct	11,252	11.25
Amazon APS Direct	11,227	11.23
Sonobi Reseller	11,224	11.22
OpenX Direct	10,919	10.92
Lijit Direct	10,903	10.9
Triple Lift Reseller	10,884	10.88
Sovrn Reseller	10,802	10.8
ORC International Reseller	10,676	10.68
The MediaGrid Direct	10,630	10.63
AdYouLike Reseller	10,560	10.56
AdMan Reseller	10,534	10.53
Media.net Reseller	10,503	10.5
33 Across Reseller	10,489	10.49
The MediaGrid Reseller	10,481	10.48
AOL Reseller	10,415	10.42
OneTag Direct	10,283	10.28
Converstand Media Reseller	10,220	10.22
GumGum Reseller	10,204	10.2
SmartAdServer Direct	10,196	10.2
Yieldmo Reseller	10,144	10.14
SpotXChange Reseller	10,120	10.12
Tremor Video Reseller	9,947	9.95
Beachfront Reseller	9,940	9.94
Triple Lift Direct	9,921	9.92
Criteo Direct	9,767	9.77
ShareThrough Direct	9,516	9.52
Media.net Direct	9,484	9.48
DistrictM Reseller	9,448	9.45
Sovrn Direct	9,224	9.22
Criteo Reseller	8,845	8.85
Teads Direct	8,800	8.8
Amazon Reseller	8,227	8.23
Amazon APS Reseller	8,121	8.12
Telaria Reseller	8,100	8.1
Rich Audience Reseller	7,771	7.77
E-Planning Reseller	7,670	7.67
Google Publisher Tag	7,663	7.66
RhythmOne Direct	7,650	7.65
33 Across Direct	7,613	7.61
Converstand Media Direct	7,518	7.52
Improve Digital Direct	7,470	7.47
LKQD Reseller	7,440	7.44
vidoomy Reseller	7,328	7.33
Sonobi Direct	7,321	7.32
Yahoo Direct	7,261	7.26
GumGum Direct	7,138	7.14
Between Digital Reseller	7,125	7.12
Synacor Reseller	7,068	7.07
Smaato Direct	6,931	6.93
Undertone Reseller	6,765	6.76
SmartyAds Reseller	6,721	6.72
Consent Management Platform API v 2.0	6,687	6.69
Google Floodlight Counter	6,679	6.68
Admixer Reseller	6,616	6.62
Adform Direct	6,598	6.6
Outbrain Reseller	6,576	6.58
AdYouLike Direct	6,487	6.49
Aniview Reseller	6,382	6.38
Yieldmo Direct	6,255	6.25
AOL Direct	6,253	6.25
Rich Audience Direct	6,177	6.18
ContextWeb Direct	6,163	6.16
LinkedIn Ads	6,083	6.08
Connectad Reseller	6,015	6.02
ORC International Direct	5,992	5.99
Criteo	5,932	5.93
Mobfox Reseller	5,894	5.89
FreeWheel Direct	5,846	5.85
fluct Reseller	5,554	5.55
Outbrain Direct	5,477	5.48
AdMan Direct	5,412	5.41
Nativo Reseller	5,389	5.39
Seedtag Direct	5,279	5.28
Xapads Reseller	5,193	5.19
DistrictM Direct	5,173	5.17
Brave Reseller	5,154	5.15
AppNexus	5,122	5.12
Amazon Ad System	5,049	5.05
Teads Reseller	5,027	5.03
Between Digital Direct	4,964	4.96
App-Ads.txt	4,868	4.87
The Trade Desk	4,756	4.76
Vidazoo Reseller	4,696	4.7
Kargo Reseller	4,686	4.69
Taboola Direct	4,677	4.68
SpotXChange Direct	4,608	4.61
ucfunnel Reseller	4,569	4.57
Nativo Direct	4,504	4.5
E-Planning Direct	4,484	4.48
Connectad Direct	4,349	4.35
Smartclip Reseller	4,267	4.27
AmazonBot Disallow	4,244	4.24
FLoC	4,140	4.14
RTB House Reseller	4,127	4.13
Yieldlab Reseller	4,083	4.08
Undertone Direct	4,059	4.06
MGID Direct	4,006	4.01
Pubmatic	3,874	3.87
Adtelligent Direct	3,860	3.86
fluct Direct	3,837	3.84
Rubicon Project	3,812	3.81
Amazon Associates	3,793	3.79
GroundTruth Reseller	3,751	3.75
Quantum Native Solutions Reseller	3,751	3.75
Next Millenium Direct	3,733	3.73
Openads/OpenX	3,702	3.7
Comet Cox Media Reseller	3,696	3.7
vidoomy Direct	3,696	3.7
Twitter Ads	3,686	3.69
RTB House Direct	3,538	3.54
ID5	3,494	3.49
SpringServe Reseller	3,474	3.47
Kargo Direct	3,458	3.46
Next Millenium Reseller	3,427	3.43
Triton Digital Reseller	3,413	3.41
Amazon Transparent Ad Marketplace	3,370	3.37
comScore Activation	3,286	3.29
Insticator Direct	3,235	3.24
Taboola	3,217	3.22
Vidazoo Direct	3,209	3.21
Infolinks Direct	3,197	3.2
MGID Reseller	3,189	3.19
Adtelligent Reseller	3,095	3.1
Mars Media Group Reseller	3,021	3.02
Revcontent Direct	2,972	2.97
Bidtellect Reseller	2,944	2.94
Google Floodlight Sales	2,941	2.94
SunMedia Direct	2,932	2.93
Consumable Reseller	2,931	2.93
TargetSpot Reseller	2,919	2.92
Index Exchange	2,918	2.92
Connatix Direct	2,859	2.86
LoopMe Direct	2,841	2.84
Brightcom Direct	2,806	2.81
Tremor Video Direct	2,775	2.78
Fyber Reseller	2,766	2.77
Smartstream Reseller	2,761	2.76
Admixer Direct	2,744	2.74
Stroeer Direct	2,729	2.73
LKQD Direct	2,706	2.71
Beachfront Direct	2,695	2.7
Chocolate Reseller	2,677	2.68
Adobe Audience Manager	2,638	2.64
Revcontent Reseller	2,635	2.64
SpringServe Direct	2,530	2.53
Stroeer Reseller	2,528	2.53
Smartclip Direct	2,495	2.5
Chocolate Direct	2,492	2.49
Mobfox Direct	2,491	2.49
Telaria Direct	2,475	2.48
ucfunnel Direct	2,437	2.44
SmartyAds Direct	2,436	2.44
Synacor Direct	2,375	2.38
Viralize Direct	2,366	2.37
Gamoshi Reseller	2,350	2.35
Xapads Direct	2,343	2.34
Viralize Reseller	2,314	2.31
Insticator Reseller	2,276	2.28
Yieldlab Direct	2,265	2.26
Google Inteactive Media Ads	2,178	2.18
Aniview Direct	2,177	2.18
Brightcom Reseller	2,155	2.15
ad.plus Direct	2,140	2.14
Reddit Ads	2,116	2.12
Teads	2,061	2.06
Triton Digital Direct	2,039	2.04
DemDex	1,991	1.99
TripleLift	1,979	1.98
Facebook Reseller	1,979	1.98
Consumable Direct	1,925	1.92
Yoc Direct	1,914	1.91
Tappx Direct	1,910	1.91
Outbrain	1,897	1.9
IponWeb BidSwitch	1,880	1.88
my6sense Reseller	1,862	1.86
Taboola Reseller	1,843	1.84
Prebid	1,827	1.83
Unified ID 2.0	1,757	1.76
Genesis Media Reseller	1,752	1.75
DynAdmic Reseller	1,649	1.65
Dailymotion Direct	1,620	1.62
ExactTarget	1,583	1.58
Sharethrough	1,573	1.57
WideOrbit Reseller	1,556	1.56
TrustX Direct	1,554	1.55
AdRoll	1,537	1.54
Tapad	1,527	1.53
Blockthrough	1,520	1.52
Integral Ad Science	1,512	1.51
Lockerdome Direct	1,495	1.5
Truvid Direct	1,487	1.49
Yoc Reseller	1,475	1.48
AdTrue Direct	1,461	1.46
Header Tag by Index Exchange	1,451	1.45
Conversant	1,442	1.44
BrightRoll Reseller	1,421	1.42
Improve Digital	1,419	1.42
SunMedia Reseller	1,412	1.41
pixfuture Direct	1,408	1.41
adstir Reseller	1,389	1.39
Burst Media	1,354	1.35
AerServ Reseller	1,351	1.35
Tappx Reseller	1,349	1.35
Yadro BannerHost	1,347	1.35
Turn	1,329	1.33
Next Millennium Publisher	1,299	1.3
Gamma SSP Reseller	1,260	1.26
Snap Pixel	1,232	1.23
Sekindo Direct	1,230	1.23
Primis Direct	1,230	1.23
LiveIntent	1,193	1.19
Seedtag Reseller	1,193	1.19
LiveIntent Direct	1,188	1.19
YieldBot Reseller	1,180	1.18
Mars Media Group Direct	1,179	1.18
Adform	1,174	1.17
Sonobi	1,147	1.15
StackAdapt	1,143	1.14
Underdog Media Direct	1,136	1.14
Affiliate Window	1,132	1.13
Facebook Direct	1,110	1.11
Exponential Direct	1,105	1.1
AdBlock Acceptable Ads	1,094	1.09
AWIN	1,093	1.09
ContextWeb	1,064	1.06
Playground XYZ Publisher	1,047	1.05
DAConsortium Reseller	1,020	1.02
JW Player Tracking	1,013	1.01
StickyAds TV	1,006	1.01
Aggregate Knowledge	1,002	1
AvantisVideo Direct	987	0.99
DAConsortium Direct	974	0.97
Yieldmo	970	0.97
Connatix Reseller	954	0.95
ADFOX	941	0.94
Inventory Partner Domain	928	0.93
152 Media Direct	924	0.92
AerServ Direct	906	0.91
Audigent	888	0.89
Imonomy Reseller	874	0.87
Somoaudience Reseller	872	0.87
Smart Adserver	871	0.87
Videology Group Reseller	867	0.87
Adapex Publisher	866	0.87
Native Ads Reseller	857	0.86
Vidoomy Publisher	844	0.84
GumGum	840	0.84
Commission Junction	833	0.83
Imonomy Direct	824	0.82
TargetSpot Direct	801	0.8
SkimLinks	788	0.79
Gamoshi Direct	767	0.77
saambaa Direct	761	0.76
Brave Direct	755	0.76
Adyoulike	753	0.75
Beeswax	747	0.75
Nativo	738	0.74
Admiral VRM	724	0.72
Sourcepoint	722	0.72
AndBeyond.Media Direct	711	0.71
Permutive	710	0.71
Fyber Direct	687	0.69
Omnitag	681	0.68
SiteScout	679	0.68
Rich Audience	673	0.67
Impact	671	0.67
152 Media Reseller	662	0.66
Simpli.fi	658	0.66
Neustar AdAdvisor	655	0.66
Adbutler	650	0.65
Quantum Native Solutions Direct	642	0.64
ADman Media	631	0.63
Netpub Media Publisher	622	0.62
Limpid Publisher	622	0.62
Mediavine	620	0.62
Adobe Audience Manager Sync	618	0.62
Sortable Direct	605	0.6
Rocket Fuel	604	0.6
Equativ Publisher	598	0.6
Media.net	595	0.6
cXense	578	0.58
RevContent	570	0.57
Gamma SSP Direct	558	0.56
Optimatic Reseller	548	0.55
Mobile Ad Trading Direct	546	0.55
Link Share	539	0.54
Yandex	537	0.54
diDNA Publisher	537	0.54
Cedato Reseller	529	0.53
PulsePoint Reseller	528	0.53
MGID	523	0.52
IndexExchange	519	0.52
WideOrbit Direct	515	0.52
Intimate Merger	512	0.51
DoubleVerify	506	0.51
optAd360 Direct	504	0.5
Lockerdome Reseller	500	0.5
Genesis Media Direct	500	0.5
Brandmetrics	499	0.5
Bauer	496	0.5
AdTrue Reseller	491	0.49
FoxPush Publisher	474	0.47
AdAsia Reseller	469	0.47
Loopme	469	0.47
DoubleClick Bid Manager	462	0.46
C1X Reseller	444	0.44
Triple13 Publisher	443	0.44
Freestar Publisher	443	0.44
GourmetAds Direct	433	0.43
Connatix	433	0.43
Vuble Reseller	430	0.43
PHP Ads	427	0.43
Google Matched Content	426	0.43
AndBeyond.Media Publisher	426	0.43
Advibe Media Publisher	426	0.43
Wunderkind	425	0.43
MNTN	421	0.42
Ad.Plus Publisher	414	0.41
ad.plus Reseller	410	0.41
WMG International	406	0.41
AdRiver	406	0.41
DeepIntent Direct	402	0.4
BounceX	399	0.4
Freestar	397	0.4
DeepIntent Reseller	394	0.39
Ezoic Publisher	393	0.39
Flashtalking	393	0.39
adstir Direct	386	0.39
Experian Reseller	385	0.38
Mediawayss Direct	383	0.38
Raptive	382	0.38
MemeVideo Direct	382	0.38
Eyeota	381	0.38
Adiiix Publisher	381	0.38
adingo	380	0.38
FatChilli Publisher	380	0.38
FatChilli Media Publisher	380	0.38
Colombia Online	376	0.38
Undertone	371	0.37
BlockAdBlock	367	0.37
RTB House	366	0.37
optAd360 Publisher	363	0.36
Clever Advertising	362	0.36
Ad Lightning	353	0.35
Roku	352	0.35
vi	351	0.35
PlayStream Publisher	350	0.35
AdKernel	344	0.34
BeOp Publisher	343	0.34
Smile Wanted Publisher	339	0.34
GeoEdge	336	0.34
Adpone Publisher	335	0.34
RTK Direct	330	0.33
BidFuse Publisher	330	0.33
Adition	328	0.33
CafeMedia	323	0.32
GourmetAds Reseller	322	0.32
MediaWallah	321	0.32
AvantisVideo Publisher	316	0.32
Atlas	314	0.31
Evidon	310	0.31
Streamlyn Media Reseller	310	0.31
Project Agora Publisher	309	0.31
Vuble Direct	306	0.31
Caraytech e-planning	304	0.3
Minute Media	303	0.3
Movable Ink	302	0.3
Sekindo Reseller	300	0.3
Between Digital	300	0.3
Quantcast Reseller	298	0.3
152 Media Publisher	297	0.3
Advertising.com	295	0.3
ExoClick	293	0.29
SSPHighway Reseller	293	0.29
Ooyala Reseller	292	0.29
Streamlyn Media Direct	288	0.29
Hashtag Labs	288	0.29
PulsePoint Direct	287	0.29
StreamRail Reseller	282	0.28
Clickio Direct	281	0.28
Jobcase	281	0.28
Total Media Direct	280	0.28
Cedato Direct	280	0.28
AcuityAds	279	0.28
Publift Fuse Platform	279	0.28
IntentIQ	276	0.28
Infolinks	275	0.27
BlueKai	275	0.27
PurpleAds Publisher	275	0.27
BidSwitch Reseller	272	0.27
Yahoo Ad Sync	271	0.27
ClickCease	270	0.27
Motionspots Reseller	270	0.27
Primis Reseller	268	0.27
Kargo	261	0.26
Internet Billboard Direct	261	0.26
Interdog Media Publisher	261	0.26
MicroAd	260	0.26
Exponential Reseller	260	0.26
Automatad Publisher	255	0.26
Nativery	253	0.25
Bidtellect	248	0.25
Zedo Direct	247	0.25
DynAdmic Direct	246	0.25
AnyManager Publisher	245	0.24
ADTECH	244	0.24
Comet Cox Media Direct	242	0.24
Rakuten Affiliate	239	0.24
Rewardful	236	0.24
Spotify Advertising	236	0.24
Switch Reseller	235	0.24
Onomagic Publisher	235	0.24
EMX	234	0.23
Vertoz Direct	234	0.23
AuxoAds Publisher	231	0.23
ad6 media Reseller	228	0.23
OnAudience	227	0.23
DistroScale Direct	227	0.23
Ligatus Direct	227	0.23
Admixer	226	0.23
AdAsia Direct	225	0.22
Media Trust	225	0.22
Mow Player Publisher	222	0.22
DTScout	221	0.22
Adnami	221	0.22
GetMedia MX Publisher	221	0.22
Ezoic Direct	220	0.22
Atlas5 Tech Publisher	220	0.22
VDO.AI Publisher	219	0.22
Vhbx Reseller	218	0.22
PubWise Publisher	216	0.22
Advertising Technologies	214	0.21
Switch Concepts Direct	210	0.21
AppMonet Publisher	210	0.21
AMXRTB Publisher	210	0.21
AdaptMX Publisher	210	0.21
AMob	209	0.21
Somoaudience Direct	207	0.21
Adelphic	206	0.21
RockerBox	203	0.2
YuMe Direct	203	0.2
Adswizz	202	0.2
Media Innovation Group	200	0.2
Mobile Ad Trading Reseller	200	0.2
saambaa Reseller	199	0.2
Ezoic	196	0.2
Centro	196	0.2

1,581,196 Detections

of Advertising in the Top 100k Sites. Last updated 21st Apr 2025.

DoubleClick.Net is currently the most popular technology in this category.