Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites
Technology Websites %
Google Analytics 489,524 48.95
Global Site Tag 427,842 42.78
Facebook Pixel 155,258 15.53
Google Conversion Linker 142,860 14.29
Facebook Conversion Tracking 126,614 12.66
Facebook Signal 107,215 10.72
Facebook Domain Insights 78,309 7.83
Hotjar 71,881 7.19
Google Conversion Tracking 59,934 5.99
Bing Universal Event Tracking 51,216 5.12
Microsoft Clarity 50,499 5.05
Yandex Metrika 45,525 4.55
LinkedIn Insights 43,800 4.38
TikTok Conversion Tracking Pixel 43,572 4.36
Cloudflare Insights 43,096 4.31
Cloudflare Web Analytics 41,952 4.2
New Relic 40,439 4.04
Fastly 39,497 3.95
Hubspot 32,767 3.28
Google Optimize 360 29,826 2.98
Cloudflare Rocket Loader 25,070 2.51
Salesforce 23,137 2.31
Twitter Website Universal Tag 21,201 2.12
Matomo 20,816 2.08
Funding Choices 20,771 2.08
Mixpanel 19,098 1.91
Trustpilot 17,345 1.73
Klaviyo 16,816 1.68
Pinterest Conversion Tracking 16,441 1.64
Adobe Dynamic Tag Management 16,061 1.61
Twitter Conversion Tracking 15,215 1.52
PayPal Marketing Solutions 15,030 1.5
Lotame Crowd Control 14,139 1.41
Rapleaf 13,614 1.36
DoubleClick Floodlight 13,364 1.34
comScore 13,257 1.33
Google Analytics IP Anonymization 13,200 1.32
Twitter Analytics 12,657 1.27
Baidu Analytics 12,478 1.25
Adobe Marketing Cloud 12,167 1.22
Omniture SiteCatalyst 11,596 1.16
CrazyEgg 11,253 1.13
Yahoo Dot 11,193 1.12
LiveRamp 11,177 1.12
Microsoft Azure Monitor 10,807 1.08
Quantcast Measurement 10,403 1.04
Snowplow 10,052 1.01
Visual Website Optimizer 10,036 1
KnowBe4 9,992 1
Segment 9,789 0.98
Azure Monitor 9,555 0.96
Active Campaign 9,318 0.93
Yahoo Web Analytics 8,822 0.88
Reddit Conversion Tracking 8,776 0.88
FullStory 8,422 0.84
Akamai mPulse 7,934 0.79
MediaMath 7,717 0.77
MailerLite 7,657 0.77
RudderStack 7,103 0.71
Amplitude 6,836 0.68
Grafana 6,296 0.63
Adobe Launch 5,776 0.58
Microsoft Application Insights 5,708 0.57
Optimizely 5,640 0.56
Pardot 5,526 0.55
Tynt Tracer 5,519 0.55
Mouseflow 5,506 0.55
WebTrends 5,447 0.54
PostHog 5,330 0.53
Marketo 5,153 0.52
Digital Window 4,987 0.5
Histats 4,947 0.49
51.la 4,680 0.47
StatCounter 4,632 0.46
Everest Technologies 4,629 0.46
Datadog 4,519 0.45
33 Across 4,519 0.45
Report URI 4,483 0.45
UptimeRobot 4,449 0.44
Dotomi 4,428 0.44
Confiant 4,328 0.43
ZoomInfo 4,261 0.43
Adobe Analytics 4,130 0.41
Attentive 3,916 0.39
Lucky Orange 3,907 0.39
accessiBe 3,895 0.39
6sense 3,879 0.39
Supership 3,823 0.38
SendPulse 3,750 0.38
Plausible Analytics 3,500 0.35
Google Call Conversion Tracking 3,492 0.35
Pingdom RUM 3,473 0.35
CNZZ 3,300 0.33
Matomo Tag Manager 3,271 0.33
Chartbeat 3,216 0.32
Coremetrics 3,123 0.31
Nielsen 3,101 0.31
Smartlook 3,057 0.31
Pendo 3,040 0.3
Bazaarvoice 2,879 0.29
AppsFlyer 2,848 0.28
Dynatrace 2,841 0.28
Heap 2,824 0.28
Clearbit 2,812 0.28
Google Analytics with Ad Tracking 2,787 0.28
Naver Analytics 2,704 0.27
Leadfeeder 2,647 0.26
Clicky 2,466 0.25
Gemius 2,434 0.24
LiveInternet 2,428 0.24
Parse.ly 2,368 0.24
Rambler 2,359 0.24
CQuotient 2,357 0.24
AB Tasty 2,340 0.23
Gemius PL 2,305 0.23
Eloqua 2,282 0.23
Tongji Niao 2,231 0.22
Alexa Metrics 2,218 0.22
OpenTelemetry 2,210 0.22
Branch 2,195 0.22
Alexa Certified Site Metrics 2,187 0.22
Adjust 2,159 0.22
Moat 2,144 0.21
Adobe Experience Platform Launch 2,142 0.21
Convert 2,107 0.21
Kwai Conversion Tracking 2,105 0.21
Innocraft Cloud 2,097 0.21
ConvertKit 2,059 0.21
Signal 2,053 0.21
RD Station 2,031 0.2
Omniture Adobe Test and Target 1,995 0.2
Metricool 1,980 0.2
Content Square 1,977 0.2
Capterra 1,954 0.2
Omnisend 1,940 0.19
Piwik PRO 1,902 0.19
Visual Studio Tracking 1,877 0.19
Mautic 1,850 0.18
Ahoy 1,834 0.18
Fathom Analytics 1,832 0.18
Inspectlet 1,820 0.18
Yahoo Tag Manager 1,759 0.18
Salesforce Audience Studio 1,737 0.17
Zoho PageSense 1,721 0.17
Rebuy 1,699 0.17
Roistat 1,679 0.17
ProfitWell 1,653 0.17
dotdigital Engagement Cloud 1,630 0.16
TradeDoubler 1,629 0.16
G2 Conversion 1,598 0.16
Elevar 1,597 0.16
Braze 1,580 0.16
whos.amung.us 1,545 0.15
loader.io 1,538 0.15
WP Advanced Ads 1,531 0.15
Salesforce Marketing Cloud Personalisation 1,517 0.15
AudioEye 1,497 0.15
Claritas 1,477 0.15
AppDynamics 1,472 0.15
Amazon Advertising Sizmek Ad Suite 1,462 0.15
iGoDigital 1,448 0.14
Secomapp 1,438 0.14
Fingerprint Pro 1,433 0.14
Marfeel 1,390 0.14
Salesforce Web to Lead 1,379 0.14
BlueConic 1,376 0.14
Salesforce Interaction Studio 1,339 0.13
Treasure Data 1,335 0.13
SALESmanago 1,300 0.13
Demandbase 1,297 0.13
Insider 1,283 0.13
ScarabResearch 1,275 0.13
Navegg 1,270 0.13
Flag Counter 1,232 0.12
Survicate 1,216 0.12
Zaraz 1,212 0.12
SpeedCurve 1,212 0.12
Pmetrics 1,208 0.12
ThreatMetrix 1,199 0.12
ConnectWise 1,197 0.12
Mindbox 1,194 0.12
Maxymiser 1,191 0.12
Akamai Page Integrity Manager 1,177 0.12
Plotly 1,154 0.12
Tapfiliate 1,129 0.11
Customer.io 1,125 0.11
PicReel 1,119 0.11
Statsig 1,112 0.11
eSputnik 1,096 0.11
Bombora 1,094 0.11
Poptin 1,072 0.11
Shareaholic 1,058 0.11
Bold Commerce 1,058 0.11
Automizely 1,049 0.1
Stackify 1,037 0.1
Umami 1,036 0.1
Monsido 1,035 0.1
Acint 1,004 0.1
ClickFunnels 997 0.1
BrightEdge 987 0.1
MailMunch 943 0.09
AT Internet 939 0.09
Apollo IO 939 0.09
OptiMonk 924 0.09
Forter 922 0.09
Sumo 909 0.09
UpSellit 909 0.09
TVSquared 899 0.09
Drip 895 0.09
Northbeam 891 0.09
SalesLoft 889 0.09
Nosto 887 0.09
Quantum Metric 875 0.09
CleverTap 872 0.09
Blotout 867 0.09
Loop Returns 867 0.09
PageFly 863 0.09
Kameleoon 863 0.09
Merge 857 0.09
Dynamic Yield 857 0.09
Riskified 846 0.08
Exponea 834 0.08
LaunchDarkly 823 0.08
GrowthBook 813 0.08
GRIN 810 0.08
Findify 808 0.08
FirstPromoter 802 0.08
Digioh 799 0.08
Honeybadger 795 0.08
ETracker 791 0.08
Kenshoo 789 0.08
Retention.com 785 0.08
Loyalty Lion 766 0.08
Karte 756 0.08
Usabilla 748 0.07
Hyros 745 0.07
Feathr 740 0.07
Commanders Act 737 0.07
Bizible 735 0.07
Pipedrive 734 0.07
Microsoft Dynamics 365 Marketing 734 0.07
Metorik 722 0.07
Listrak 720 0.07
iovation 703 0.07
SharpSpring 701 0.07
Ptengine 696 0.07
Monetate 695 0.07
Gaug.es 678 0.07
emBlue 677 0.07
Yottaa 675 0.07
Blue 671 0.07
HighLevel 669 0.07
Mieruca 665 0.07
UserGuiding 665 0.07
Lead Forensics 657 0.07
Cedexis 657 0.07
PriceSpider 644 0.06
Google Analyticator 643 0.06
Tolstoy 638 0.06
SpyCloud 632 0.06
Userpilot 631 0.06
Partnerize 627 0.06
CartStack 625 0.06
Instana 611 0.06
ClickDimensions 606 0.06
ipstack 601 0.06
aWeber 599 0.06
Intelligems 597 0.06
Curalate 595 0.06
Freshworks CRM 590 0.06
Supabase 590 0.06
MoEngage 588 0.06
WizRocket 583 0.06
RevenueHunt 576 0.06
retail CRM 572 0.06
Qubit 565 0.06
AdTriba 563 0.06
Thrive Leads 561 0.06
Agora 555 0.06
HotLog 548 0.05
ShieldSquare 546 0.05
Infusionsoft 539 0.05
Hitwebcounter 534 0.05
Qualified 533 0.05
Netcore 527 0.05
ProLayers LeadConnector 526 0.05
Affiliatly 525 0.05
Clerk 525 0.05
Ravelin 520 0.05
Raygun 518 0.05
DotMetrics 518 0.05
SessionCam 517 0.05
Act-On 509 0.05
Acoustic Campaign 506 0.05
Konduto 504 0.05
SaleCycle 502 0.05
CallTrackingMetrics 497 0.05
Shoplift 492 0.05
Marin Software 489 0.05
Retail Rocket 485 0.05
Google AMP Client ID 483 0.05
Opinary 480 0.05
Site24x7 478 0.05
DataXu 476 0.05
HetrixTools 476 0.05
Black Crow AI 465 0.05
Doppler 462 0.05
Visitor Analytics 461 0.05
Connectif 460 0.05
Lytics 459 0.05
Google Content Experiments 456 0.05
AD EBis 456 0.05
Spotler Activate 456 0.05
OpenReplay 455 0.05
Loggly 455 0.05
Crowdriff 452 0.05
ShinyStat 444 0.04
mParticle 444 0.04
Adscale 442 0.04
Leadinfo 440 0.04
Sprig 428 0.04
PartnerStack 428 0.04
Zoho CRM 426 0.04
Angulartics 423 0.04
Heatmap IT 419 0.04
Sift Science 417 0.04
Clarivate 416 0.04
GoKwik 415 0.04
Amazon CloudWatch RUM 413 0.04
Care Cart 407 0.04
eXTReMe Tracking 405 0.04
Social Miner 404 0.04
Woopra 403 0.04
OwnerIQ 402 0.04
Dreamdata 399 0.04
IO Technologies 396 0.04
Albacross 395 0.04
SmartHint 393 0.04
Supercounters 393 0.04
Simple Analytics 391 0.04
RECOD3 389 0.04
Zarget 388 0.04
Retargeted 387 0.04
Sprinklr 385 0.04
Smart Emailing 383 0.04
OnThe IO 379 0.04
AutomateWoo 377 0.04
ChurnZero 376 0.04
Netcore Cloud 376 0.04
US Gov Digital Analytics Program 376 0.04
EX.CO 376 0.04
TUNE 369 0.04
VisitIQ 365 0.04
Kommo 358 0.04
KISSmetrics 357 0.04
Eulerian 357 0.04
Infoline 352 0.04
Clearsale 351 0.04
Efficient Frontier 351 0.04
OneAll 348 0.03
The Hotels Network 347 0.03
Oktopost 345 0.03
4Cite 345 0.03
Segmentify 345 0.03
Acecounter 344 0.03
EveryAction 343 0.03
Plerdy 339 0.03
Amped 338 0.03
ActiveProspect 337 0.03
Facebook Tag API 337 0.03
Openstat 335 0.03
Mutiny 335 0.03
Trengo 334 0.03
Zeta Marketing Platform 330 0.03
Smartech 330 0.03
Toast 328 0.03
Boomtrain 328 0.03
SecuredVisit 325 0.03
Resonate 320 0.03
Keen IO 313 0.03
Tatari 313 0.03
Oribi Analytics 312 0.03
WhatConverts 310 0.03
ContactPigeon 308 0.03
InsightExpress 306 0.03
Webtrekk 305 0.03
Aptrinsic 304 0.03
Decibel Insight 304 0.03
Beusable 300 0.03
Ortto 300 0.03
Smart Leads Inc 299 0.03
Yieldify 299 0.03
Linx Impulse 296 0.03
Hello Retail 296 0.03
Carma Marketing Hub 296 0.03
Clustr Maps 294 0.03
AvantMetrics 293 0.03
Revolver Maps 291 0.03
Varify 291 0.03
Salesfire 290 0.03
Flocktory 289 0.03
minFraud MaxMind 287 0.03
Littledata 285 0.03
Gainsight 284 0.03
SpyLog 283 0.03
Throtle 283 0.03
Linx Retail 282 0.03
Freshmarketer 281 0.03
StatusCake 280 0.03
ABlyft 280 0.03
360 278 0.03
LiveTex 278 0.03
ClickTale 278 0.03
Optimizely Recommendations 276 0.03
Conversant Media 274 0.03
Enviou 272 0.03
Crimson Hexagon 270 0.03
Barracuda Web App Firewall 269 0.03
BloomReach 266 0.03
Freshpaint 265 0.03
Flexmail 265 0.03
Lunio 265 0.03
Freshsales 264 0.03
Get Lasso 263 0.03
Probely 263 0.03
GA Connector 261 0.03
PersonaClick 260 0.03
Wicked Reports 260 0.03
Informz 260 0.03
Wootric 257 0.03
Fireblade 257 0.03
Dinamize 256 0.03
TeaLeaf 256 0.03
Gleam 250 0.02
TruConversion 249 0.02
Yellzz 249 0.02
Rivo Loyalty 248 0.02
Triggered Messaging 246 0.02
Analytics Insights for WordPress 244 0.02
PathFactory 244 0.02
Talkdesk 243 0.02
Nudge 243 0.02
Affilae 242 0.02
Terminus 242 0.02
FC2 Analyzer 240 0.02
Conga 237 0.02
Deadline Funnel 236 0.02
Analytify.io 235 0.02
Wigzo 235 0.02
OmniConvert 235 0.02
Gladly 235 0.02
NeonCRM 232 0.02
Infinity 231 0.02
Mailganer 231 0.02
Leadfamly 231 0.02
Arkose Labs 231 0.02
GoSquared 230 0.02

3,179,867 Detections

of Analytics and Tracking in the Top 1 Million Sites. Last updated 24th Sep 2024.

Google Analytics Google Analytics is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
3,179,867
Top 100k
Top 100,000 sites by traffic
536,197
Top 10k
Top 10,000 sites by traffic
66,623
Entire Internet
134,117,224
Canada
2,107,793
United States
40,819,866
United Kingdom
5,506,951
Russia
5,598,517
Brazil
4,295,988
Germany
3,424,797
Australia
2,585,399
Japan
2,219,202
Netherlands
2,492,209
France
2,401,559
India
2,021,401
Italy
2,080,886
China
1,925,899
Spain
1,499,564
Poland
1,325,040
.co
1,168,840
CH Switzerland
832,921
IO .io
965,480
SE Sweden
888,608
CZ Czech Republic
726,838
BE Belgium
736,715
MX Mexico
691,999
TR Turkey
631,975
VN Vietnam
607,775
DK Denmark
525,274
AR Argentina
507,462
HU Hungary
489,930
KR South Korea
512,949
ZA South Africa
489,027
ID Indonesia
472,338
UA Ukraine
440,176
RO Romania
434,945
AT Austria
416,513
TW Taiwan
466,809
NZ New Zealand
439,484
GR Greece
410,013
PT Portugal
348,050
IL Israel
343,697
CL Chile
328,322
FI Finland
319,527
NO Norway
302,604
SK Slovakia
273,842
ME .me
288,902
MY Malaysia
251,242
IE Ireland
231,636
SG Singapore
213,557
CC Cocos Islands
251,184
AE UAE
210,899
TH Thailand
188,028
BG Bulgaria
149,870
LT Lithuania
155,311
HK Hong Kong
142,530
AI Anguilla
147,371
PK Pakistan
131,391
RS Serbia
103,023
PE Peru
104,303
HR Croatia
97,909
SI Slovenia
100,416
EE Estonia
100,821
BY Belarus
96,229
PH Philippines
87,761
LV Latvia
87,041
IR Iran
75,666
TV .tv
84,400
KZ Kazakhstan
84,560
SA Saudi Arabia
78,689
NG Nigeria
80,590
MA Morocco
60,698
BD Bangladesh
57,671
NU Niue
64,347
LU Luxembourg
50,689
KE Kenya
51,714
EC Ecuador
49,153
UY Uruguay
46,114
LK Sri Lanka
37,568
NP Nepal
39,986
IS Iceland
34,001
EG Egypt
31,882
GE Georgia
31,491
CR Costa Rica
29,988
MT Malta
26,819
TN Tunisia
25,355
AM Armenia
25,827
MD Moldova
23,652
UZ Uzbekistan
23,701
PW Palau
26,264
GT Guatemala
21,988
DO Dominican Republic
20,871
AZ Azerbaijan
20,428
GG Guernsey
19,340
MK Macedonia
18,801
RE Reunion
19,439
CY Cyprus
18,606
VE Venezuela
17,595
PA Panama
16,734
PR Puerto Rico
17,638
AL Albania
16,127
QA Qatar
16,737
PY Paraguay
15,509
WS Samoa
15,798
BA Bosnia and Herzegovina
14,141
LB Lebanon
14,905
VC Saint Vincent and the Grenadines
14,112
TO Tonga
10,749
GH Ghana
13,638
TZ Tanzania
12,563
SH Saint Helena
12,653
KW Kuwait
11,608
UG Uganda
11,484
JO Jordan
10,296
BO Bolivia
10,721
LI Liechtenstein
10,855
DZ Algeria
9,541
MU Mauritius
9,492
CM Cameroon
10,940
SV El Salvador
8,312
MN Mongolia
8,702
IM Isle of Man
9,425
ZW Zimbabwe
8,207
BS Bahamas
7,483
OM Oman
7,502
KH Cambodia
7,391
SO Somalia
7,732
BZ Belize
7,142
BH Bahrain
6,994
HN Honduras
6,621
FM Micronesia
6,280
KG Kyrgyzstan
6,410
AF Afghanistan
5,887
NA Namibia
5,919
MM Myanmar
5,187
GP Guadeloupe
5,717
SN Senegal
5,260
CI Cote d'Ivoire
5,457
MQ Martinique
4,945
MC Monaco
5,025
CX Christmas Island
4,544
PS Palestine
3,798
AO Angola
4,205
NI Nicaragua
4,058
AD Andorra
4,112
ET Ethiopia
3,901
ST Sao Tome and Principe
4,378
IQ Iraq
3,519
MV Maldives
3,620
ZM Zambia
3,709
SC Seychelles
3,281
JM Jamaica
3,205
MZ Mozambique
3,205
CD Congo
3,249
BW Botswana
3,264
NC New Caledonia
3,370
VI United States Virgin Islands
3,203
KY Cayman Islands
3,258
AG Antigua and Barbuda
3,058
RW Rwanda
2,948
TT Trinidad and Tobago
2,767
MG Madagascar
2,951
BM Bermuda
2,760
FO Faroe Islands
2,743
AS American Samoa
3,157
PM Saint Pierre and Miquelon
2,482
BJ Benin
2,234
TG Togo
2,061
FJ Fiji
1,918
JE Jersey
2,003
GY Guyana
1,908
SX Sint Maarten
2,220
GI Gibraltar
1,719
TJ Tajikistan
1,809
SR Suriname
1,748
AW Aruba
1,823
BF Burkina Faso
1,752
BB Barbados
1,536
LC Saint Lucia
1,664
MS Montserrat
1,538
SM San Marino
1,319
MW Malawi
1,402
GS South Georgia and the South Sandwich Islands
1,525
GL Greenland
1,275
HT Haiti
1,181
YE Yemen
1,124
GF French Guiana
1,245
TC Turks and Caicos Islands
1,189
YT Mayotte
1,409
PG Papua New Guinea
937
PF French Polynesia
975
VG British Virgin Islands
911
CU Cuba
841
BT Bhutan
867
ML Mali
888
SD Sudan
824
VU Vanuatu
869
GD Grenada
821
LY Libya
649
TM Turkmenistan
693
SL Sierra Leone
797
CW Curacao
669
BI Burundi
820
BN Brunei
677
GM Gambia
719
GU Guam
631
AX Åland Islands
593
SY Syria
561
NE Niger
575
MR Mauritania
509
GA Gabon
584
LS Lesotho
603
DJ Djibouti
525
LR Liberia
541
WF Wallis and Futuna
507
SB Solomon Islands
524
TL East Timor
469
CK Cook Islands
477
MO Macao
333
SZ Swaziland
458
CV Cabo Verde
415
MP Northern Mariana Islands
362
GN Guinea
359
LA Lao People's Democratic Republic
378
VA Vatican City
141
MH Marshall Islands
256
DM Dominica
250
SJ Svalbard and Jan Mayen
136
FK Falkland Islands
167
KN Saint Kitts and Nevis
165
CG Congo
127
TD Chad
116
SS South Sudan
90
KM Comoros
80
GW Guinea-Bissau
68
HM Heard Island and McDonald Islands
68
NF Norfolk Island
45
UM United States Minor Outlying Islands
54
KI Kiribati
46
GQ Equatorial Guinea
42
KP North Korea
25
PN Pitcairn
27
BV Bouvet Island
15
AQ Antarctica
18
NR Nauru
17
CF Central African Republic
10
ER Eritrea
7
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