Analytics Usage Distribution in the Top 100k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 100k Sites

Technology	Websites	%
Google Analytics	60,334	60.33
Global Site Tag	53,647	53.65
Google Conversion Linker	22,551	22.55
Facebook Pixel	18,530	18.53
Facebook Domain Insights	17,572	17.57
Facebook Conversion Tracking	15,436	15.44
Hotjar	12,372	12.37
Facebook Signal	12,360	12.36
Fastly	11,307	11.31
Bing Universal Event Tracking	9,789	9.79
New Relic	9,610	9.61
Cloudflare Insights	9,480	9.48
Microsoft Clarity	9,334	9.33
Cloudflare Web Analytics	9,234	9.23
LinkedIn Insights	9,082	9.08
Twitter Conversion Tracking	7,885	7.89
TikTok Conversion Tracking Pixel	7,832	7.83
Google Conversion Tracking	7,666	7.67
Salesforce	7,468	7.47
Google Optimize 360	5,888	5.89
Twitter Website Universal Tag	5,170	5.17
Yandex Metrika	4,876	4.88
Adobe Dynamic Tag Management	4,764	4.76
Hubspot	4,538	4.54
Funding Choices	4,374	4.37
Omniture SiteCatalyst	4,266	4.27
Matomo	3,944	3.94
comScore	3,811	3.81
Cloudflare Rocket Loader	3,798	3.8
Lotame Crowd Control	3,502	3.5
Adobe Marketing Cloud	3,440	3.44
DoubleClick Floodlight	3,050	3.05
Microsoft Azure Monitor	3,032	3.03
Twitter Analytics	3,029	3.03
Akamai mPulse	2,980	2.98
Reddit Conversion Tracking	2,912	2.91
Segment	2,838	2.84
Azure Monitor	2,819	2.82
CrazyEgg	2,767	2.77
FullStory	2,712	2.71
Rapleaf	2,684	2.68
Visual Website Optimizer	2,482	2.48
LiveRamp	2,353	2.35
Amplitude	2,202	2.2
Optimizely	2,191	2.19
KnowBe4	2,185	2.18
Quantcast Measurement	2,178	2.18
Snowplow	2,092	2.09
Adobe Launch	2,045	2.04
Pinterest Conversion Tracking	1,992	1.99
Pardot	1,985	1.98
Report URI	1,948	1.95
RudderStack	1,919	1.92
Google Analytics IP Anonymization	1,856	1.86
Yahoo Web Analytics	1,793	1.79
Grafana	1,709	1.71
Trustpilot	1,682	1.68
Dynatrace OneAgent	1,665	1.67
Marketo	1,659	1.66
Mixpanel	1,632	1.63
Yahoo Dot	1,594	1.59
Chartbeat	1,582	1.58
Datadog	1,501	1.5
Adobe Analytics	1,497	1.5
Klaviyo	1,467	1.47
Microsoft Application Insights	1,450	1.45
Ruxit	1,449	1.45
6sense	1,368	1.37
Everest Technologies	1,367	1.37
Active Campaign	1,343	1.34
Baidu Analytics	1,315	1.32
AppsFlyer	1,305	1.31
OpenTelemetry	1,274	1.27
PayPal Marketing Solutions	1,252	1.25
Dynatrace	1,237	1.24
Pendo	1,123	1.12
Dotomi	1,071	1.07
Mouseflow	1,065	1.06
MediaMath	995	1
MailerLite	989	0.99
Tynt Tracer	979	0.98
Parse.ly	968	0.97
ZoomInfo	965	0.97
Heap	940	0.94
StatCounter	932	0.93
33 Across	918	0.92
Gemius	903	0.9
Omniture Adobe Test and Target	872	0.87
Confiant	868	0.87
Nielsen	865	0.86
Gemius PL	864	0.86
AB Tasty	857	0.86
loader.io	840	0.84
Adjust	839	0.84
Adobe Experience Platform Launch	834	0.83
Branch	827	0.83
Content Square	824	0.82
Pingdom RUM	818	0.82
Histats	808	0.81
Marfeel	789	0.79
Plausible Analytics	786	0.79
Clearbit	779	0.78
Bazaarvoice	779	0.78
CQuotient	763	0.76
PostHog	731	0.73
UptimeRobot	714	0.71
Eloqua	706	0.71
Matomo Tag Manager	658	0.66
Braze	647	0.65
Brevo	625	0.62
Salesforce Marketing Cloud Personalisation	622	0.62
ProfitWell	616	0.62
Demandbase	615	0.62
Supership	602	0.6
Google Analytics with Ad Tracking	600	0.6
Akamai Page Integrity Manager	585	0.58
Alexa Metrics	583	0.58
Alexa Certified Site Metrics	575	0.57
AppDynamics	568	0.57
Digital Window	538	0.54
Attentive	532	0.53
Claritas	531	0.53
Salesforce Interaction Studio	531	0.53
Moat	519	0.52
CNZZ	509	0.51
Visual Studio Tracking	509	0.51
Capterra	506	0.51
G2 Conversion	498	0.5
BlueConic	498	0.5
SendPulse	491	0.49
Lucky Orange	487	0.49
iGoDigital	475	0.48
Salesforce Audience Studio	449	0.45
Quantum Metric	449	0.45
Signal	448	0.45
Leadfeeder	441	0.44
Salesforce Web to Lead	435	0.43
Google Call Conversion Tracking	425	0.43
Fathom Analytics	417	0.42
accessiBe	417	0.42
Clicky	415	0.42
Smartlook	414	0.41
SpeedCurve	407	0.41
Plotly	406	0.41
Statsig	402	0.4
TradeDoubler	382	0.38
Piwik PRO	375	0.38
WebTrends	373	0.37
Ahoy	371	0.37
Better Stack	367	0.37
Insider	364	0.36
Mautic	363	0.36
Merge	363	0.36
Amazon Advertising Sizmek Ad Suite	360	0.36
Rambler	358	0.36
Convert	349	0.35
dotdigital Engagement Cloud	348	0.35
Treasure Data	346	0.35
Yahoo Tag Manager	342	0.34
Qualified	342	0.34
LaunchDarkly	335	0.34
Innocraft Cloud	333	0.33
AT Internet	329	0.33
Bombora	321	0.32
Inspectlet	318	0.32
Bizible	315	0.32
Mindbox	314	0.31
ThreatMetrix	313	0.31
Digioh	309	0.31
Customer.io	308	0.31
Dynamic Yield	304	0.3
LiveInternet	303	0.3
Apollo IO	303	0.3
Monetate	301	0.3
Kwai Conversion Tracking	299	0.3
Naver Analytics	297	0.3
Usabilla	294	0.29
CleverTap	293	0.29
Karte	291	0.29
Freshworks CRM	290	0.29
Fingerprint Pro	286	0.29
Survicate	286	0.29
Metricool	283	0.28
Navegg	279	0.28
Flag Counter	277	0.28
BrightEdge	277	0.28
AudioEye	275	0.27
Kameleoon	272	0.27
Riskified	270	0.27
ConvertKit	269	0.27
DotMetrics	263	0.26
ScarabResearch	258	0.26
Instana	256	0.26
Site24x7	254	0.25
Honeybadger	249	0.25
whos.amung.us	248	0.25
Findify	245	0.24
SalesLoft	243	0.24
Commanders Act	242	0.24
Kenshoo	239	0.24
GrowthBook	238	0.24
MoEngage	234	0.23
Userpilot	234	0.23
Stackify	233	0.23
WP Advanced Ads	230	0.23
Partnerize	225	0.22
Monsido	222	0.22
Umami	218	0.22
Exponea	217	0.22
Clarivate	214	0.21
Zaraz	213	0.21
Yottaa	212	0.21
US Gov Digital Analytics Program	209	0.21
UpSellit	208	0.21
WizRocket	202	0.2
eSputnik	201	0.2
PicReel	200	0.2
ShieldSquare	198	0.2
Shareaholic	197	0.2
SpyCloud	197	0.2
Forter	196	0.2
Curalate	195	0.19
mParticle	182	0.18
Cedexis	182	0.18
Agora	182	0.18
Sprig	182	0.18
Tapfiliate	178	0.18
Sprinklr	176	0.18
SALESmanago	168	0.17
EX.CO	166	0.17
TVSquared	165	0.16
Listrak	163	0.16
Mutiny	163	0.16
SaleCycle	161	0.16
UserGuiding	160	0.16
Qubit	160	0.16
RD Station	159	0.16
IO Technologies	159	0.16
FirstPromoter	158	0.16
Fireblade	158	0.16
OnThe IO	156	0.16
iovation	156	0.16
Elevar	155	0.16
Roistat	154	0.15
Netcore	152	0.15
Hitwebcounter	151	0.15
Google AMP Client ID	149	0.15
InsightExpress	149	0.15
PartnerStack	149	0.15
Intellimize	149	0.15
Keen IO	147	0.15
Lytics	147	0.15
Pipedrive	144	0.14
PathFactory	142	0.14
Poptin	141	0.14
Ravelin	139	0.14
Amazon CloudWatch RUM	139	0.14
Decibel Insight	139	0.14
Google Analyticator	138	0.14
Anonymised	137	0.14
Aptrinsic	136	0.14
Gaug.es	135	0.14
Ptengine	135	0.14
Clustr Maps	135	0.14
Gainsight	134	0.13
Foleon	134	0.13
Conga	134	0.13
Feathr	133	0.13
Sift Science	132	0.13
ETracker	132	0.13
OpenReplay	131	0.13
SessionCam	131	0.13
Pmetrics	128	0.13
Infoline	125	0.12
Supabase	124	0.12
Netcore Cloud	124	0.12
Maxymiser	124	0.12
Zoho PageSense	123	0.12
Nudge	121	0.12
51.la	120	0.12
Freshpaint	120	0.12
Usablenet	120	0.12
SecuredVisit	120	0.12
emBlue	118	0.12
Dreamdata	118	0.12
Efficient Frontier	117	0.12
Microsoft Dynamics 365 Marketing	117	0.12
Angulartics	117	0.12
4Cite	117	0.12
Highspot	117	0.12
Sumo	116	0.12
Mieruca	115	0.12
AdTriba	114	0.11
Opinary	114	0.11
Acoustic Campaign	114	0.11
ForeSee Results	114	0.11
Raygun	112	0.11
Drip	111	0.11
Oktopost	109	0.11
Webtrekk	109	0.11
GRIN	108	0.11
Coremetrics	108	0.11
Omnisend	106	0.11
Retention.com	106	0.11
DataXu	105	0.1
trueAnthem	105	0.1
Zeta Marketing Platform	104	0.1
Adscale	103	0.1
Boomtrain	103	0.1
Navattic	103	0.1
Bold Commerce	102	0.1
Lead Forensics	102	0.1
Dun and Brandstreet Visitor Intelligence	102	0.1
Talkdesk	101	0.1
BloomReach	101	0.1
KISSmetrics	100	0.1
EveryAction	100	0.1
Google Content Experiments	100	0.1
PriceSpider	100	0.1
ipstack	99	0.1
Smartech	99	0.1
ClickFunnels	98	0.1
Nosto	98	0.1
Marin Software	97	0.1
TeaLeaf	97	0.1
Graduway	97	0.1
Optimizely Recommendations	96	0.1
Zoho CRM	95	0.1
Revolver Maps	95	0.1
iPerceptions	95	0.1
Acint	94	0.09
Benchmark	94	0.09
ClickTale	94	0.09
ShinyStat	93	0.09
eXTReMe Tracking	93	0.09
Blue	93	0.09
Eulerian	93	0.09
Tatari	93	0.09
Folloze	93	0.09
MailMunch	92	0.09
Simple Analytics	92	0.09
Mather Economics	92	0.09
HighLevel	91	0.09
Rebuy	91	0.09
AD EBis	91	0.09
Albacross	90	0.09
Northbeam	90	0.09
Blotout	89	0.09
Adobe CQ Analytics	89	0.09
Flocktory	88	0.09
Probely	86	0.09
HotLog	85	0.08
ClickDimensions	85	0.08
Loggly	85	0.08
ChurnZero	85	0.08
Vision Critical	85	0.08
Blackbaud Raisers Edge	84	0.08
Throtle	84	0.08
Certona	84	0.08
Automizely	83	0.08
GrowSumo	83	0.08
Lunio	82	0.08
Dinamize	81	0.08
Secomapp	80	0.08
Maileon	80	0.08
SiteSpect	80	0.08
CreatorIQ	80	0.08
Supercounters	79	0.08
Iterable	79	0.08
OptiMonk	78	0.08
SharpSpring	77	0.08
Seismic	77	0.08
Act-On	76	0.08
minFraud MaxMind	76	0.08
Gladly	76	0.08
Rokt	75	0.08
RECOD3	74	0.07
ActiveProspect	73	0.07
aWeber	73	0.07
Hyros	73	0.07
Exit Bee	73	0.07
VisitIQ	72	0.07
LiveSession	72	0.07
Woopra	71	0.07
Loop Returns	71	0.07
Content Insights	71	0.07
StatusCake	70	0.07
Optimove	70	0.07
Terminus	70	0.07
ConnectWise	69	0.07
Qualia	69	0.07
GoKwik	69	0.07
Retail Rocket	69	0.07
Macromill	69	0.07
BlueCore	69	0.07
Visitor Analytics	68	0.07
Kochava	68	0.07
Google Flights Conversion Tracking	67	0.07
Freshmarketer	66	0.07
Resonate	66	0.07
Facebook Tag API	65	0.06
Unbxd	65	0.06
TUNE	64	0.06
ProLayers LeadConnector	63	0.06
Wootric	63	0.06
OpinionLab	63	0.06
Analytics Insights for WordPress	62	0.06
Varify	62	0.06
Rtoaster	62	0.06
Crimson Hexagon	60	0.06
PageFly	60	0.06
GoSquared	60	0.06
Segmentify	60	0.06
Qualifio	60	0.06
Doppler	59	0.06
HetrixTools	59	0.06
Zipy	59	0.06
Wysistat	59	0.06
Leadfamly	59	0.06
Metorik	58	0.06
Stape	58	0.06
Conversant Media	58	0.06
Crowdriff	58	0.06
DMD	58	0.06
Blue Triangle Tech	58	0.06
Site Meter	57	0.06
FC2 Analyzer	57	0.06
OmniConvert	57	0.06
Actirise	57	0.06
Split	56	0.06
Beusable	56	0.06
Recruitics	56	0.06
Allbound	56	0.06
Infusionsoft	55	0.06
Shoplift	55	0.06
Factors.ai	55	0.06
Yellzz	55	0.06
CARBON AI	55	0.06
Visual IQ	55	0.06
Catchpoint	55	0.06
Web Stat	54	0.05
FouAnalytics	54	0.05
taggbox	53	0.05
HockeyStack	53	0.05
Urchin 5	53	0.05
GA Connector	53	0.05
Gleam	53	0.05
Salsify	53	0.05
indigitall	53	0.05
360	52	0.05
Tolstoy	52	0.05
Heatmap IT	52	0.05
Black Crow AI	52	0.05
LaunchMetrics	52	0.05
Simon Data	52	0.05
Insightera	52	0.05
Incident.io	52	0.05