Analytics Usage Distribution in the Top 100k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 100k Sites

Technology	Websites	%
Google Analytics	59,926	59.93
Global Site Tag	52,640	52.64
Google Conversion Linker	21,511	21.51
Facebook Pixel	17,901	17.9
Facebook Domain Insights	17,296	17.3
Facebook Conversion Tracking	15,073	15.07
Hotjar	11,915	11.92
Facebook Signal	11,630	11.63
Fastly	10,849	10.85
Bing Universal Event Tracking	9,479	9.48
New Relic	9,260	9.26
LinkedIn Insights	8,835	8.83
Cloudflare Insights	8,804	8.8
Cloudflare Web Analytics	8,585	8.58
Microsoft Clarity	8,279	8.28
Twitter Conversion Tracking	7,291	7.29
Google Conversion Tracking	7,247	7.25
TikTok Conversion Tracking Pixel	7,228	7.23
Salesforce	7,166	7.17
Google Optimize 360	5,975	5.98
Twitter Website Universal Tag	4,989	4.99
Yandex Metrika	4,660	4.66
Adobe Dynamic Tag Management	4,459	4.46
Hubspot	4,289	4.29
Funding Choices	4,118	4.12
Omniture SiteCatalyst	4,116	4.12
comScore	3,646	3.65
Cloudflare Rocket Loader	3,592	3.59
Matomo	3,449	3.45
Lotame Crowd Control	3,396	3.4
Adobe Marketing Cloud	3,219	3.22
Twitter Analytics	2,821	2.82
DoubleClick Floodlight	2,818	2.82
Akamai mPulse	2,802	2.8
CrazyEgg	2,681	2.68
Segment	2,654	2.65
Reddit Conversion Tracking	2,620	2.62
Rapleaf	2,607	2.61
Microsoft Azure Monitor	2,552	2.55
Azure Monitor	2,482	2.48
FullStory	2,444	2.44
Visual Website Optimizer	2,321	2.32
LiveRamp	2,168	2.17
Optimizely	2,101	2.1
KnowBe4	2,058	2.06
Quantcast Measurement	2,056	2.06
Amplitude	2,011	2.01
Adobe Launch	1,928	1.93
Snowplow	1,919	1.92
Pardot	1,853	1.85
Google Analytics IP Anonymization	1,842	1.84
Pinterest Conversion Tracking	1,764	1.76
Report URI	1,661	1.66
Yahoo Web Analytics	1,641	1.64
Marketo	1,624	1.62
RudderStack	1,596	1.6
Trustpilot	1,532	1.53
Chartbeat	1,524	1.52
Yahoo Dot	1,520	1.52
Mixpanel	1,490	1.49
Dynatrace OneAgent	1,409	1.41
Grafana	1,400	1.4
Adobe Analytics	1,391	1.39
Everest Technologies	1,379	1.38
Datadog	1,375	1.38
Baidu Analytics	1,339	1.34
6sense	1,331	1.33
Active Campaign	1,305	1.31
Microsoft Application Insights	1,287	1.29
MediaMath	1,264	1.26
Klaviyo	1,256	1.26
Dynatrace	1,206	1.21
AppsFlyer	1,160	1.16
Ruxit	1,159	1.16
PayPal Marketing Solutions	1,090	1.09
Pendo	1,052	1.05
Tynt Tracer	987	0.99
Mouseflow	970	0.97
Dotomi	933	0.93
MailerLite	929	0.93
Parse.ly	927	0.93
ZoomInfo	923	0.92
Gemius	867	0.87
StatCounter	851	0.85
Heap	850	0.85
33 Across	847	0.85
Histats	833	0.83
Branch	829	0.83
OpenTelemetry	821	0.82
Gemius PL	820	0.82
Nielsen	803	0.8
Confiant	796	0.8
Omniture Adobe Test and Target	790	0.79
Adobe Experience Platform Launch	784	0.78
Adjust	778	0.78
Pingdom RUM	770	0.77
Clearbit	768	0.77
AB Tasty	768	0.77
UptimeRobot	720	0.72
Bazaarvoice	720	0.72
Content Square	711	0.71
loader.io	705	0.7
Eloqua	690	0.69
Plausible Analytics	687	0.69
Marfeel	679	0.68
CQuotient	674	0.67
PostHog	636	0.64
ProfitWell	609	0.61
Matomo Tag Manager	601	0.6
Braze	601	0.6
Alexa Metrics	589	0.59
Demandbase	587	0.59
Moat	585	0.58
Google Analytics with Ad Tracking	581	0.58
Alexa Certified Site Metrics	580	0.58
Salesforce Marketing Cloud Personalisation	554	0.55
Supership	512	0.51
AppDynamics	512	0.51
CNZZ	506	0.51
Akamai Page Integrity Manager	503	0.5
G2 Conversion	500	0.5
Capterra	494	0.49
Claritas	492	0.49
Brevo	487	0.49
BlueConic	484	0.48
Salesforce Interaction Studio	483	0.48
Visual Studio Tracking	476	0.48
Digital Window	471	0.47
Attentive	471	0.47
SendPulse	468	0.47
Salesforce Audience Studio	448	0.45
Lucky Orange	446	0.45
iGoDigital	430	0.43
Signal	421	0.42
Quantum Metric	413	0.41
Salesforce Web to Lead	409	0.41
Clicky	407	0.41
Leadfeeder	406	0.41
SpeedCurve	400	0.4
accessiBe	384	0.38
Smartlook	379	0.38
TradeDoubler	356	0.36
WebTrends	352	0.35
Amazon Advertising Sizmek Ad Suite	349	0.35
Piwik PRO	348	0.35
Insider	348	0.35
Ahoy	347	0.35
Treasure Data	344	0.34
Google Call Conversion Tracking	340	0.34
Mautic	334	0.33
Convert	334	0.33
Rambler	330	0.33
Statsig	328	0.33
Fathom Analytics	325	0.32
AT Internet	316	0.32
Bombora	316	0.32
Bizible	315	0.32
Yahoo Tag Manager	312	0.31
Qualified	308	0.31
ThreatMetrix	303	0.3
Inspectlet	299	0.3
Mindbox	297	0.3
Plotly	296	0.3
Better Stack	296	0.3
dotdigital Engagement Cloud	295	0.3
Dynamic Yield	292	0.29
Digioh	287	0.29
Usabilla	285	0.29
LaunchDarkly	282	0.28
Customer.io	281	0.28
Freshworks CRM	280	0.28
CleverTap	280	0.28
Naver Analytics	279	0.28
LiveInternet	279	0.28
Survicate	279	0.28
Monetate	278	0.28
Innocraft Cloud	277	0.28
Merge	277	0.28
Navegg	270	0.27
whos.amung.us	269	0.27
Kwai Conversion Tracking	262	0.26
Metricool	260	0.26
BrightEdge	257	0.26
Fingerprint Pro	251	0.25
Riskified	251	0.25
Apollo IO	246	0.25
Karte	246	0.25
Kenshoo	244	0.24
Site24x7	243	0.24
AudioEye	240	0.24
SalesLoft	240	0.24
ScarabResearch	239	0.24
Commanders Act	238	0.24
DotMetrics	236	0.24
Instana	234	0.23
Honeybadger	230	0.23
Findify	230	0.23
Kameleoon	228	0.23
ConvertKit	225	0.22
Stackify	221	0.22
GrowthBook	221	0.22
WP Advanced Ads	213	0.21
Flag Counter	212	0.21
MoEngage	207	0.21
Monsido	204	0.2
US Gov Digital Analytics Program	201	0.2
UpSellit	195	0.19
WizRocket	195	0.19
Userpilot	194	0.19
SpyCloud	194	0.19
Curalate	191	0.19
eSputnik	190	0.19
Umami	189	0.19
Yottaa	189	0.19
Shareaholic	187	0.19
Zaraz	187	0.19
ShieldSquare	185	0.18
Forter	179	0.18
Tapfiliate	177	0.18
Exponea	177	0.18
mParticle	176	0.18
RD Station	173	0.17
EX.CO	173	0.17
PicReel	167	0.17
Partnerize	163	0.16
IO Technologies	160	0.16
Sprig	160	0.16
Mutiny	159	0.16
OnThe IO	158	0.16
Agora	158	0.16
Cedexis	158	0.16
SALESmanago	157	0.16
Clarivate	157	0.16
TVSquared	153	0.15
Fireblade	153	0.15
Google AMP Client ID	152	0.15
Netcore	151	0.15
Qubit	151	0.15
iovation	148	0.15
FirstPromoter	147	0.15
Roistat	144	0.14
SaleCycle	140	0.14
Sprinklr	140	0.14
PartnerStack	139	0.14
PathFactory	139	0.14
Listrak	138	0.14
Lytics	138	0.14
Sift Science	137	0.14
Keen IO	135	0.14
Infoline	135	0.14
Elevar	134	0.13
Pipedrive	133	0.13
Pmetrics	130	0.13
Gaug.es	130	0.13
Hitwebcounter	130	0.13
SessionCam	129	0.13
ETracker	126	0.13
Decibel Insight	125	0.12
51.la	124	0.12
Amazon CloudWatch RUM	124	0.12
Ravelin	123	0.12
UserGuiding	122	0.12
Gainsight	120	0.12
Ptengine	119	0.12
Anonymised	119	0.12
Aptrinsic	119	0.12
Intellimize	119	0.12
Nudge	119	0.12
Feathr	118	0.12
Maxymiser	118	0.12
Conga	118	0.12
Acoustic Campaign	117	0.12
Efficient Frontier	116	0.12
emBlue	116	0.12
Netcore Cloud	116	0.12
Opinary	115	0.12
Poptin	114	0.11
Angulartics	114	0.11
ForeSee Results	114	0.11
Google Analyticator	112	0.11
Drip	112	0.11
Sumo	112	0.11
Oktopost	112	0.11
Webtrekk	112	0.11
Raygun	111	0.11
AdTriba	110	0.11
OpenReplay	110	0.11
Usablenet	110	0.11
DataXu	109	0.11
Highspot	107	0.11
Microsoft Dynamics 365 Marketing	106	0.11
Freshpaint	105	0.1
InsightExpress	105	0.1
Supabase	104	0.1
Zoho PageSense	104	0.1
Google Content Experiments	104	0.1
Lead Forensics	103	0.1
Adscale	103	0.1
Marin Software	101	0.1
EveryAction	101	0.1
Dreamdata	101	0.1
Coremetrics	100	0.1
4Cite	100	0.1
Bold Commerce	99	0.1
Certona	99	0.1
Smartech	98	0.1
Retention.com	97	0.1
PriceSpider	97	0.1
Mieruca	96	0.1
SecuredVisit	95	0.1
Boomtrain	94	0.09
Zeta Marketing Platform	94	0.09
Clustr Maps	93	0.09
KISSmetrics	93	0.09
ipstack	92	0.09
Blue	92	0.09
iPerceptions	92	0.09
ClickTale	92	0.09
BloomReach	92	0.09
Dun and Brandstreet Visitor Intelligence	92	0.09
trueAnthem	92	0.09
GRIN	91	0.09
MailMunch	90	0.09
Omnisend	89	0.09
Foleon	89	0.09
Navattic	89	0.09
Talkdesk	88	0.09
TeaLeaf	87	0.09
Optimizely Recommendations	87	0.09
Dinamize	84	0.08
Nosto	84	0.08
Loggly	84	0.08
Rebuy	83	0.08
ClickDimensions	83	0.08
Eulerian	83	0.08
Zoho CRM	82	0.08
Benchmark	82	0.08
Adobe CQ Analytics	82	0.08
AD EBis	81	0.08
Flocktory	81	0.08
GrowSumo	81	0.08
ClickFunnels	80	0.08
Albacross	79	0.08
Graduway	79	0.08
Mather Economics	79	0.08
eXTReMe Tracking	78	0.08
Seismic	78	0.08
ShinyStat	76	0.08
Supercounters	75	0.08
Exit Bee	75	0.08
Lunio	75	0.08
CreatorIQ	75	0.08
HotLog	74	0.07
VisitIQ	74	0.07
RECOD3	74	0.07
Act-On	74	0.07
Rokt	74	0.07
OptiMonk	73	0.07
SiteSpect	73	0.07
Probely	73	0.07
Iterable	73	0.07
aWeber	72	0.07
ChurnZero	72	0.07
Gladly	72	0.07
Automizely	71	0.07
Vision Critical	71	0.07
Tatari	71	0.07
HighLevel	70	0.07
ConnectWise	70	0.07
LiveSession	70	0.07
Woopra	69	0.07
Northbeam	69	0.07
Optimove	69	0.07
SharpSpring	68	0.07
Folloze	68	0.07
Crimson Hexagon	67	0.07
StatusCake	67	0.07
Secomapp	66	0.07
Heatmap IT	66	0.07
ActiveProspect	65	0.06
Kochava	65	0.06
Throtle	65	0.06
Revolver Maps	64	0.06
Maileon	64	0.06
Retail Rocket	64	0.06
minFraud MaxMind	64	0.06
Google Flights Conversion Tracking	64	0.06
Content Insights	64	0.06
Facebook Tag API	63	0.06
Acint	62	0.06
Wootric	62	0.06
Blackbaud Raisers Edge	62	0.06
BlueCore	62	0.06
Freshmarketer	61	0.06
OpinionLab	61	0.06
Macromill	60	0.06
Wysistat	59	0.06
Unbxd	59	0.06
Qualifio	59	0.06
Visitor Analytics	58	0.06
HetrixTools	58	0.06
TUNE	58	0.06
Segmentify	58	0.06
Visual IQ	58	0.06
Terminus	58	0.06
Rtoaster	58	0.06
PageFly	57	0.06
Infusionsoft	57	0.06
Hyros	57	0.06
DMD	57	0.06
Resonate	57	0.06
Catchpoint	57	0.06
Simple Analytics	56	0.06
Blotout	56	0.06
Allbound	56	0.06
Loop Returns	55	0.06
Gleam	55	0.06
Yellzz	55	0.06
Split	54	0.05
GoKwik	54	0.05
Varify	54	0.05
GoSquared	53	0.05
Recruitics	53	0.05
Crowdriff	53	0.05
FouAnalytics	53	0.05
Acquia Lift	53	0.05
Leadfamly	53	0.05
Blue Triangle Tech	53	0.05
Netmining	52	0.05
Doppler	51	0.05
Openstat	51	0.05
Metorik	51	0.05
OmniConvert	51	0.05
indigitall	51	0.05
Site Meter	50	0.05
OwnerIQ	50	0.05
Urchin 5	50	0.05
360	49	0.05
Analytics Insights for WordPress	49	0.05
Beusable	49	0.05
Conversant Media	49	0.05
CARBON AI	49	0.05
ProLayers LeadConnector	48	0.05
TrueFit	48	0.05
Simon Data	48	0.05
SteelHouse	48	0.05
Jebbit	48	0.05
Insightera	48	0.05
Toast	46	0.05
GA Connector	46	0.05
Smart Leads Inc	46	0.05
Konduto	45	0.04
Tolstoy	45	0.04
Ortto	45	0.04
Freshsales	45	0.04
Zipy	45	0.04