Analytics Usage Distribution in the Top 10k Sites

Top In Analytics Usage Distribution in the Top 10k Sites

Technology	Websites	%
Google Analytics	5,944	59.44
Global Site Tag	5,239	52.39
Facebook Domain Insights	2,502	25.02
Google Conversion Linker	2,424	24.24
Facebook Pixel	1,805	18.05
Fastly	1,725	17.25
Facebook Conversion Tracking	1,510	15.1
Hotjar	1,331	13.31
Salesforce	1,261	12.61
New Relic	1,256	12.56
Bing Universal Event Tracking	1,183	11.83
LinkedIn Insights	1,170	11.7
Twitter Conversion Tracking	1,153	11.53
Facebook Signal	1,077	10.77
Cloudflare Insights	981	9.81
Microsoft Clarity	965	9.65
Cloudflare Web Analytics	938	9.38
Google Optimize 360	837	8.37
Google Conversion Tracking	807	8.07
Omniture SiteCatalyst	782	7.82
TikTok Conversion Tracking Pixel	771	7.71
Twitter Website Universal Tag	768	7.68
Adobe Dynamic Tag Management	744	7.44
comScore	624	6.24
Adobe Marketing Cloud	621	6.21
Akamai mPulse	530	5.3
Yandex Metrika	498	4.98
Funding Choices	498	4.98
Hubspot	485	4.85
DoubleClick Floodlight	485	4.85
Reddit Conversion Tracking	464	4.64
Matomo	432	4.32
Twitter Analytics	429	4.29
Lotame Crowd Control	424	4.24
Segment	409	4.09
Optimizely	396	3.96
FullStory	391	3.91
Adobe Launch	381	3.81
Rapleaf	380	3.8
CrazyEgg	369	3.69
LiveRamp	358	3.58
Azure Monitor	347	3.47
Google Analytics IP Anonymization	332	3.32
Marketo	332	3.32
Snowplow	324	3.24
Amplitude	324	3.24
Cloudflare Rocket Loader	319	3.19
Microsoft Azure Monitor	319	3.19
Chartbeat	311	3.11
Adobe Analytics	301	3.01
Visual Website Optimizer	295	2.95
Quantcast Measurement	290	2.9
Datadog	287	2.87
Everest Technologies	263	2.63
6sense	263	2.63
Pardot	258	2.58
Report URI	246	2.46
KnowBe4	240	2.4
AppsFlyer	235	2.35
Yahoo Web Analytics	229	2.29
Mixpanel	221	2.21
Pinterest Conversion Tracking	217	2.17
Yahoo Dot	208	2.08
Dynatrace	208	2.08
RudderStack	199	1.99
Omniture Adobe Test and Target	196	1.96
Branch	189	1.89
Dynatrace OneAgent	186	1.86
Parse.ly	178	1.78
Baidu Analytics	176	1.76
Adobe Experience Platform Launch	174	1.74
Grafana	168	1.68
Microsoft Application Insights	166	1.66
Nielsen	165	1.65
Gemius	164	1.64
Pendo	161	1.61
Gemius PL	159	1.59
Ruxit	158	1.58
OpenTelemetry	155	1.55
Adjust	153	1.53
Eloqua	149	1.49
Demandbase	146	1.46
Trustpilot	139	1.39
Content Square	138	1.38
Heap	136	1.36
Marfeel	133	1.33
ZoomInfo	130	1.3
Mouseflow	123	1.23
Pingdom RUM	116	1.16
Bazaarvoice	115	1.15
StatCounter	113	1.13
loader.io	113	1.13
Klaviyo	112	1.12
MediaMath	112	1.12
Braze	111	1.11
Moat	107	1.07
Clearbit	105	1.05
Akamai Page Integrity Manager	105	1.05
Dotomi	104	1.04
PayPal Marketing Solutions	101	1.01
SpeedCurve	100	1
ProfitWell	97	0.97
Plausible Analytics	95	0.95
Active Campaign	94	0.94
AB Tasty	94	0.94
Tynt Tracer	91	0.91
Quantum Metric	91	0.91
33 Across	88	0.88
Salesforce Marketing Cloud Personalisation	88	0.88
Google Analytics with Ad Tracking	87	0.87
MailerLite	86	0.86
CNZZ	85	0.85
Visual Studio Tracking	85	0.85
Confiant	84	0.84
Alexa Metrics	83	0.83
AppDynamics	83	0.83
Salesforce Audience Studio	82	0.82
Alexa Certified Site Metrics	80	0.8
WebTrends	79	0.79
AT Internet	76	0.76
Salesforce Interaction Studio	76	0.76
Amazon Advertising Sizmek Ad Suite	74	0.74
Matomo Tag Manager	73	0.73
Supership	72	0.72
BlueConic	72	0.72
Bizible	72	0.72
Signal	70	0.7
PostHog	69	0.69
Bombora	69	0.69
Fireblade	68	0.68
LaunchDarkly	67	0.67
US Gov Digital Analytics Program	67	0.67
Qualified	66	0.66
G2 Conversion	63	0.63
Capterra	61	0.61
Salesforce Web to Lead	59	0.59
UptimeRobot	57	0.57
TradeDoubler	57	0.57
Statsig	57	0.57
Digioh	57	0.57
Treasure Data	57	0.57
Clicky	56	0.56
Kenshoo	56	0.56
Plotly	56	0.56
ThreatMetrix	56	0.56
accessiBe	55	0.55
Histats	54	0.54
Lucky Orange	54	0.54
DotMetrics	54	0.54
Claritas	53	0.53
Usabilla	53	0.53
CQuotient	51	0.51
Ahoy	50	0.5
CleverTap	48	0.48
Leadfeeder	47	0.47
Insider	47	0.47
Survicate	46	0.46
Mutiny	46	0.46
Fingerprint Pro	45	0.45
Mindbox	45	0.45
Digital Window	44	0.44
Yahoo Tag Manager	44	0.44
Karte	44	0.44
Partnerize	43	0.43
Sprinklr	43	0.43
PathFactory	43	0.43
iGoDigital	42	0.42
Merge	41	0.41
Fathom Analytics	39	0.39
Rambler	39	0.39
Inspectlet	39	0.39
Site24x7	39	0.39
SalesLoft	39	0.39
Brevo	38	0.38
SendPulse	38	0.38
Attentive	38	0.38
Google AMP Client ID	38	0.38
SpyCloud	38	0.38
Navegg	37	0.37
mParticle	37	0.37
Monetate	37	0.37
Piwik PRO	36	0.36
Instana	36	0.36
Naver Analytics	35	0.35
UpSellit	35	0.35
Commanders Act	35	0.35
Honeybadger	34	0.34
Convert	34	0.34
WizRocket	34	0.34
Sprig	33	0.33
ForeSee Results	33	0.33
Smartlook	32	0.32
Sift Science	32	0.32
Customer.io	32	0.32
ShieldSquare	32	0.32
ClickTale	32	0.32
Dynamic Yield	32	0.32
MoEngage	31	0.31
BrightEdge	31	0.31
trueAnthem	31	0.31
AudioEye	30	0.3
Userpilot	30	0.3
Decibel Insight	30	0.3
Dun and Brandstreet Visitor Intelligence	30	0.3
whos.amung.us	29	0.29
Umami	28	0.28
Mautic	28	0.28
Stackify	28	0.28
OnThe IO	28	0.28
IO Technologies	28	0.28
Agora	28	0.28
GrowthBook	28	0.28
PartnerStack	28	0.28
Gainsight	28	0.28
Highspot	28	0.28
ConvertKit	27	0.27
Freshworks CRM	27	0.27
dotdigital Engagement Cloud	27	0.27
TVSquared	27	0.27
InsightExpress	27	0.27
Kameleoon	27	0.27
Better Stack	26	0.26
Riskified	26	0.26
Adobe CQ Analytics	26	0.26
Aptrinsic	26	0.26
Maxymiser	26	0.26
LiveInternet	25	0.25
Innocraft Cloud	25	0.25
Efficient Frontier	25	0.25
OpinionLab	25	0.25
eSputnik	24	0.24
iovation	24	0.24
Coremetrics	24	0.24
Intellimize	24	0.24
EX.CO	24	0.24
Folloze	24	0.24
Google Call Conversion Tracking	23	0.23
Shareaholic	23	0.23
RD Station	23	0.23
Apollo IO	23	0.23
Ravelin	23	0.23
Cedexis	23	0.23
TeaLeaf	23	0.23
Webtrekk	23	0.23
Seismic	23	0.23
Netcore	22	0.22
Findify	22	0.22
Infoline	22	0.22
Kwai Conversion Tracking	21	0.21
iPerceptions	21	0.21
Loggly	21	0.21
Qubit	21	0.21
Amazon CloudWatch RUM	21	0.21
Keen IO	20	0.2
Exponea	20	0.2
Conga	20	0.2
CreatorIQ	20	0.2
Roistat	19	0.19
OpenReplay	19	0.19
Blue Triangle Tech	19	0.19
Google Analyticator	18	0.18
Forter	18	0.18
Ptengine	18	0.18
DataXu	18	0.18
Monsido	18	0.18
UserGuiding	18	0.18
ScarabResearch	18	0.18
Kochava	18	0.18
Vision Critical	18	0.18
Navattic	18	0.18
Crimson Hexagon	17	0.17
Freshpaint	17	0.17
Split	17	0.17
Oktopost	17	0.17
Rokt	17	0.17
Mather Economics	17	0.17
Qualifio	17	0.17
Poptin	16	0.16
Yottaa	16	0.16
Angulartics	16	0.16
AD EBis	16	0.16
Catchpoint	16	0.16
Content Insights	16	0.16
Metricool	15	0.15
PicReel	15	0.15
Drip	15	0.15
SALESmanago	15	0.15
SessionCam	15	0.15
Qualia	15	0.15
Google Content Experiments	15	0.15
Opinary	15	0.15
ChurnZero	15	0.15
PriceSpider	15	0.15
Curalate	15	0.15
Optimizely Recommendations	15	0.15
Optimove	15	0.15
WP Advanced Ads	14	0.14
Flag Counter	14	0.14
Bold Commerce	14	0.14
Zaraz	14	0.14
Tapfiliate	14	0.14
Clustr Maps	14	0.14
Boomtrain	14	0.14
Zeta Marketing Platform	14	0.14
Lytics	14	0.14
LiveSession	14	0.14
4Cite	14	0.14
SecuredVisit	14	0.14
Certona	14	0.14
51.la	13	0.13
Gaug.es	13	0.13
Mieruca	13	0.13
Netmining	13	0.13
Urchin 5	13	0.13
FouAnalytics	13	0.13
Netcore Cloud	13	0.13
Macromill	13	0.13
Iterable	13	0.13
LiftIgniter	13	0.13
Solvvy	13	0.13
aWeber	12	0.12
Sumo	12	0.12
Raygun	12	0.12
AdTriba	12	0.12
Blue	12	0.12
SiteSpect	12	0.12
SaleCycle	12	0.12
Emarsys eMarketing Suite	12	0.12
Foleon	12	0.12
DMD	12	0.12
Terminus	12	0.12
Effective Measure	12	0.12
UX Feedback	12	0.12
Hushly	12	0.12
Nuance	12	0.12
Supabase	11	0.11
Benchmark	11	0.11
GoSquared	11	0.11
ClickDimensions	11	0.11
Flocktory	11	0.11
Freshmarketer	11	0.11
Acoustic Campaign	11	0.11
Talkdesk	11	0.11
Usablenet	11	0.11
Visitor Analytics	10	0.1
Secomapp	10	0.1
360	10	0.1
OptiMonk	10	0.1
Hitwebcounter	10	0.1
ConnectWise	10	0.1
FirstPromoter	10	0.1
Albacross	10	0.1
Marin Software	10	0.1
emBlue	10	0.1
KISSmetrics	10	0.1
Heatmap IT	10	0.1
Toast	10	0.1
Adscale	10	0.1
HockeyStack	10	0.1
Airbrake	10	0.1
Anonymised	10	0.1
Clarivate	10	0.1
Smartech	10	0.1
Blueshift	10	0.1
Tatari	10	0.1
Wysistat	10	0.1
Google Flights Conversion Tracking	10	0.1
Infonline	10	0.1
Cohesion Apps	10	0.1
UserZoom	10	0.1
HighLevel	9	0.09
Omnisend	9	0.09
ShinyStat	9	0.09
Lead Forensics	9	0.09
Wootric	9	0.09
OwnerIQ	9	0.09
GoatCounter	9	0.09
Microsoft Dynamics 365 Marketing	9	0.09
EveryAction	9	0.09
Exit Bee	9	0.09
Dreamdata	9	0.09
KickFire	9	0.09
StatusCake	9	0.09
BloomReach	9	0.09
Uberall	9	0.09
Acquia Lift	9	0.09
Allbound	9	0.09
Foresee Answers Cloud	9	0.09
Pmetrics	8	0.08
Baomitu	8	0.08
Zoho CRM	8	0.08
Analytify.io	8	0.08
Kommo	8	0.08
Simple Analytics	8	0.08
ipstack	8	0.08
VisitIQ	8	0.08
RECOD3	8	0.08
taggbox	8	0.08
Recruitics	8	0.08
Mailganer	8	0.08
Gleam	8	0.08
Nexusguard	8	0.08
GrowSumo	8	0.08
Eulerian	8	0.08
Yellzz	8	0.08
Request Metrics	8	0.08
Silktide	8	0.08
Gladly	8	0.08
BlueCore	8	0.08
Insightera	8	0.08
TapClicks	8	0.08
Nudge	8	0.08
GlassBox	8	0.08
ActiveProspect	7	0.07
Zoho PageSense	7	0.07
Pipedrive	7	0.07
Revolver Maps	7	0.07
Rebuy	7	0.07
Site Meter	7	0.07
Tencent Analytics	7	0.07
Ortto	7	0.07
Facebook Tag API	7	0.07
Pixalate	7	0.07
163	7	0.07
Graduway	7	0.07
Get Koala	7	0.07
Throtle	7	0.07
Lunio	7	0.07
Visual IQ	7	0.07
Jebbit	7	0.07
PageFair	7	0.07
Keywee	7	0.07
Wayin	7	0.07
Atlas Action Tags	7	0.07
FocusVision	7	0.07
Schibsted	7	0.07
MediaFly	7	0.07
Linkpulse	7	0.07
ProLayers LeadConnector	6	0.06
MailMunch	6	0.06
SiteWit	6	0.06
ETracker	6	0.06
SharpSpring	6	0.06
Clearsale	6	0.06
Woopra	6	0.06
Maileon	6	0.06
Ptengine China	6	0.06
Beusable	6	0.06
Customily	6	0.06
Conversant Media	6	0.06
Blackbaud Raisers Edge	6	0.06
Zeotap	6	0.06
minFraud MaxMind	6	0.06
Sitestat	6	0.06
Black Crow AI	6	0.06
LeadLander	6	0.06
ABlyft	6	0.06

67,710 Detections

of Analytics and Tracking in the Top 10k Sites. Last updated 18th Dec 2024.

Google Analytics is currently the most popular technology in this category.