Advertising Usage Distribution in the Top 1 Million Sites

Top In Advertising Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
DoubleClick.Net	500,684	50.07
Facebook Custom Audiences	153,358	15.34
Google Remarketing	135,565	13.56
Google Adsense	113,590	11.36
Ads.txt	111,098	11.11
Google Direct	104,701	10.47
PubMatic Reseller	58,385	5.84
RubiconProject Reseller	58,078	5.81
AppNexus Reseller	57,974	5.8
Google Reseller	57,455	5.75
OpenX Reseller	56,361	5.64
IndexExchange Reseller	54,447	5.44
SmartAdServer Reseller	51,184	5.12
Sellers Json	48,358	4.84
RubiconProject Direct	47,982	4.8
ContextWeb Reseller	46,969	4.7
Improve Digital Reseller	46,227	4.62
PubMatic Direct	45,696	4.57
OneTag Reseller	44,320	4.43
AppNexus Direct	43,990	4.4
Lijit Direct	43,898	4.39
FreeWheel Reseller	43,858	4.39
ShareThrough Reseller	43,578	4.36
IndexExchange Direct	43,155	4.32
Adform Reseller	43,101	4.31
Amazon Direct	43,033	4.3
Amazon APS Direct	42,926	4.29
Smaato Reseller	42,090	4.21
Lijit Reseller	42,019	4.2
The MediaGrid Direct	40,658	4.07
RhythmOne Reseller	40,646	4.06
Sonobi Reseller	40,593	4.06
LoopMe Reseller	40,538	4.05
OpenX Direct	40,422	4.04
33 Across Reseller	40,391	4.04
SmartAdServer Direct	39,978	4
Yahoo Reseller	39,504	3.95
OneTag Direct	39,320	3.93
Criteo Direct	38,800	3.88
ShareThrough Direct	38,371	3.84
The MediaGrid Reseller	38,242	3.82
Media.net Direct	38,020	3.8
Triple Lift Reseller	37,797	3.78
Sovrn Reseller	37,565	3.76
AOL Reseller	37,341	3.73
ORC International Reseller	37,078	3.71
Triple Lift Direct	37,004	3.7
Sovrn Direct	36,718	3.67
AdYouLike Reseller	36,515	3.65
Yieldmo Reseller	36,341	3.63
AdMan Reseller	36,203	3.62
SpotXChange Reseller	35,723	3.57
GumGum Reseller	35,636	3.56
Media.net Reseller	35,550	3.56
Converstand Media Reseller	35,096	3.51
Beachfront Reseller	34,498	3.45
Tremor Video Reseller	33,767	3.38
DistrictM Reseller	32,926	3.29
Improve Digital Direct	30,744	3.07
Teads Direct	30,679	3.07
RhythmOne Direct	30,056	3.01
Criteo Reseller	29,766	2.98
Converstand Media Direct	29,637	2.96
LinkedIn Ads	29,547	2.95
33 Across Direct	29,006	2.9
GumGum Direct	28,370	2.84
Sonobi Direct	27,701	2.77
Amazon Reseller	27,345	2.73
Yahoo Direct	27,231	2.72
Google Publisher Tag	27,097	2.71
Amazon APS Reseller	26,936	2.69
Consent Management Platform API v 2.0	26,491	2.65
Rich Audience Reseller	26,268	2.63
E-Planning Reseller	26,174	2.62
Google Floodlight Counter	26,156	2.62
Yieldmo Direct	25,653	2.57
Telaria Reseller	25,466	2.55
Smaato Direct	25,045	2.5
LKQD Reseller	24,948	2.49
Between Digital Reseller	24,770	2.48
Adform Direct	24,507	2.45
vidoomy Reseller	24,487	2.45
Criteo	24,349	2.43
AdYouLike Direct	24,198	2.42
Synacor Reseller	23,933	2.39
AOL Direct	23,824	2.38
SmartyAds Reseller	23,693	2.37
ContextWeb Direct	23,304	2.33
ORC International Direct	23,218	2.32
Admixer Reseller	22,115	2.21
Undertone Reseller	21,900	2.19
Outbrain Reseller	21,628	2.16
Aniview Reseller	21,127	2.11
AppNexus	21,113	2.11
AdBlock Acceptable Ads	20,964	2.1
Rich Audience Direct	20,817	2.08
Mobfox Reseller	20,591	2.06
Seedtag Direct	20,520	2.05
AmazonBot Disallow	20,402	2.04
Connectad Reseller	20,399	2.04
The Trade Desk	19,513	1.95
Nativo Direct	19,329	1.93
AdMan Direct	18,843	1.88
fluct Reseller	18,477	1.85
Nativo Reseller	18,462	1.85
FreeWheel Direct	18,443	1.84
Outbrain Direct	18,019	1.8
Amazon Ad System	17,945	1.79
Between Digital Direct	17,345	1.73
DistrictM Direct	17,246	1.72
Xapads Reseller	16,972	1.7
Brave Reseller	16,964	1.7
FLoC	16,606	1.66
Undertone Direct	16,436	1.64
Teads Reseller	16,092	1.61
E-Planning Direct	15,784	1.58
Amazon Associates	15,673	1.57
Pubmatic	15,445	1.54
ucfunnel Reseller	15,368	1.54
Taboola Direct	15,207	1.52
Rubicon Project	15,131	1.51
Twitter Ads	15,127	1.51
MGID Direct	14,732	1.47
Vidazoo Reseller	14,561	1.46
SpotXChange Direct	14,537	1.45
Kargo Reseller	14,451	1.45
Connectad Direct	14,448	1.44
Yieldlab Reseller	14,195	1.42
Kargo Direct	14,184	1.42
Adtelligent Direct	13,572	1.36
App-Ads.txt	13,275	1.33
Quantum Native Solutions Reseller	13,164	1.32
RTB House Reseller	13,065	1.31
Openads/OpenX	13,024	1.3
Smartclip Reseller	12,930	1.29
ID5	12,929	1.29
vidoomy Direct	12,524	1.25
Next Millenium Direct	12,088	1.21
Comet Cox Media Reseller	11,914	1.19
RTB House Direct	11,791	1.18
GroundTruth Reseller	11,542	1.15
Index Exchange	11,474	1.15
Infolinks Direct	11,431	1.14
fluct Direct	11,296	1.13
Next Millenium Reseller	11,214	1.12
Taboola	11,177	1.12
Yadro BannerHost	11,077	1.11
Triton Digital Reseller	11,015	1.1
comScore Activation	10,779	1.08
Google Floodlight Sales	10,723	1.07
MGID Reseller	10,561	1.06
Vidazoo Direct	10,555	1.06
Connatix Direct	10,456	1.05
Tremor Video Direct	10,271	1.03
SpringServe Reseller	10,206	1.02
Fyber Reseller	10,150	1.01
Insticator Direct	10,037	1
Bidtellect Reseller	9,987	1
SunMedia Direct	9,904	0.99
Telaria Direct	9,700	0.97
LoopMe Direct	9,689	0.97
Stroeer Direct	9,600	0.96
Amazon Transparent Ad Marketplace	9,541	0.95
Revcontent Direct	9,474	0.95
Adtelligent Reseller	9,421	0.94
Mars Media Group Reseller	9,174	0.92
TripleLift	9,169	0.92
Consumable Reseller	9,106	0.91
Smartstream Reseller	9,061	0.91
TrustX Direct	9,016	0.9
Admixer Direct	8,893	0.89
Beachfront Direct	8,869	0.89
IponWeb BidSwitch	8,748	0.87
Brightcom Direct	8,694	0.87
Viralize Reseller	8,472	0.85
Teads	8,433	0.84
Chocolate Reseller	8,423	0.84
Insticator Reseller	8,407	0.84
SmartyAds Direct	8,405	0.84
TargetSpot Reseller	8,387	0.84
Revcontent Reseller	8,368	0.84
Reddit Ads	8,283	0.83
Yandex	8,057	0.81
Stroeer Reseller	7,927	0.79
Mobfox Direct	7,919	0.79
LKQD Direct	7,842	0.78
Synacor Direct	7,727	0.77
Outbrain	7,705	0.77
Smartclip Direct	7,686	0.77
AdRoll	7,661	0.77
ad.plus Direct	7,656	0.77
Unified ID 2.0	7,637	0.76
Yieldlab Direct	7,633	0.76
Gamoshi Reseller	7,561	0.76
ucfunnel Direct	7,410	0.74
Chocolate Direct	7,303	0.73
Improve Digital	7,302	0.73
Viralize Direct	7,164	0.72
DemDex	7,100	0.71
Xapads Direct	7,086	0.71
Snap Pixel	6,989	0.7
Prebid	6,823	0.68
Burst Media	6,798	0.68
Brightcom Reseller	6,769	0.68
Adobe Audience Manager	6,710	0.67
Tapad	6,687	0.67
AWIN	6,569	0.66
SpringServe Direct	6,559	0.66
Mediavine	6,503	0.65
Triton Digital Direct	6,395	0.64
Google Inteactive Media Ads	6,336	0.63
Aniview Direct	6,224	0.62
Yoc Direct	6,058	0.61
my6sense Reseller	6,052	0.61
Consumable Direct	5,726	0.57
LiveIntent	5,688	0.57
ADFOX	5,473	0.55
Yoc Reseller	5,451	0.55
Turn	5,356	0.54
Lockerdome Direct	5,305	0.53
Tappx Direct	5,284	0.53
Genesis Media Reseller	5,114	0.51
Taboola Reseller	5,049	0.5
Sharethrough	5,027	0.5
Dailymotion Direct	4,877	0.49
ExactTarget	4,875	0.49
Facebook Reseller	4,807	0.48
DynAdmic Reseller	4,779	0.48
AdTrue Direct	4,682	0.47
AerServ Reseller	4,662	0.47
Aggregate Knowledge	4,647	0.46
Tappx Reseller	4,607	0.46
StackAdapt	4,601	0.46
adstir Reseller	4,560	0.46
Conversant	4,510	0.45
StickyAds TV	4,496	0.45
Affiliate Window	4,478	0.45
Nativo	4,462	0.45
Simpli.fi	4,446	0.44
Truvid Direct	4,389	0.44
Google Matched Content	4,386	0.44
Header Tag by Index Exchange	4,269	0.43
pixfuture Direct	4,266	0.43
SunMedia Reseller	4,246	0.42
Blockthrough	4,211	0.42
Adform	4,125	0.41
Sekindo Direct	4,103	0.41
Primis Direct	4,094	0.41
WideOrbit Reseller	4,066	0.41
Media.net	4,040	0.4
Sonobi	4,012	0.4
BrightRoll Reseller	3,996	0.4
Seedtag Reseller	3,994	0.4
YieldBot Reseller	3,948	0.39
GumGum	3,845	0.38
JW Player Tracking	3,755	0.38
RevContent	3,694	0.37
Mars Media Group Direct	3,617	0.36
Neustar AdAdvisor	3,607	0.36
Underdog Media Direct	3,499	0.35
Integral Ad Science	3,437	0.34
Raptive	3,428	0.34
Gamma SSP Reseller	3,424	0.34
Commission Junction	3,410	0.34
AerServ Direct	3,387	0.34
Yieldmo	3,380	0.34
DAConsortium Direct	3,352	0.34
AvantisVideo Direct	3,229	0.32
DAConsortium Reseller	3,158	0.32
Audigent	3,158	0.32
CafeMedia	3,134	0.31
Videology Group Reseller	3,004	0.3
Exponential Direct	2,970	0.3
ContextWeb	2,909	0.29
Inventory Partner Domain	2,824	0.28
Brave Direct	2,823	0.28
152 Media Direct	2,816	0.28
Ezoic Publisher	2,735	0.27
Imonomy Reseller	2,731	0.27
MGID	2,715	0.27
Colombia Online	2,667	0.27
Facebook Direct	2,641	0.26
Impact	2,572	0.26
Gamoshi Direct	2,516	0.25
TargetSpot Direct	2,514	0.25
Smart Adserver	2,509	0.25
LiveIntent Direct	2,488	0.25
SkimLinks	2,457	0.25
saambaa Direct	2,444	0.24
Next Millennium Publisher	2,417	0.24
Clever Advertising	2,415	0.24
Somoaudience Reseller	2,347	0.23
MediaWallah	2,321	0.23
Brandmetrics	2,315	0.23
ADman Media	2,311	0.23
Native Ads Reseller	2,299	0.23
Imonomy Direct	2,268	0.23
152 Media Reseller	2,232	0.22
ClickCease	2,214	0.22
Intimate Merger	2,193	0.22
Ezoic	2,181	0.22
Adbutler	2,160	0.22
GoAffPro	2,133	0.21
Connatix Reseller	2,121	0.21
Quantum Native Solutions Direct	2,114	0.21
SiteScout	2,085	0.21
Ezoic Direct	2,081	0.21
MNTN	2,038	0.2
Vidoomy Publisher	2,027	0.2
ShareASale	2,001	0.2
Rich Audience	1,987	0.2
Trellian	1,985	0.2
IndexExchange	1,985	0.2
Sortable Direct	1,985	0.2
adingo	1,944	0.19
Sourcepoint	1,930	0.19
Genesis Media Direct	1,924	0.19
DoubleClick Bid Manager	1,901	0.19
Adapex Publisher	1,873	0.19
AndBeyond.Media Direct	1,837	0.18
Undertone	1,807	0.18
Adyoulike	1,790	0.18
Lockerdome Reseller	1,776	0.18
optAd360 Direct	1,766	0.18
WideOrbit Direct	1,761	0.18
Beeswax	1,742	0.17
PulsePoint Reseller	1,695	0.17
Netpub Media Publisher	1,693	0.17
Playground XYZ Publisher	1,672	0.17
Gamma SSP Direct	1,666	0.17
Rocket Fuel	1,660	0.17
PHP Ads	1,657	0.17
Optimatic Reseller	1,649	0.16
Total Media Direct	1,630	0.16
Link Share	1,629	0.16
Fyber Direct	1,626	0.16
Omnitag	1,625	0.16
Sape	1,624	0.16
Admiral VRM	1,606	0.16
Infolinks	1,601	0.16
Seznam	1,573	0.16
Cedato Reseller	1,567	0.16
Permutive	1,538	0.15
Adobe Audience Manager Sync	1,503	0.15
Ad.Plus Publisher	1,498	0.15
Mobile Ad Trading Direct	1,475	0.15
AdTrue Reseller	1,382	0.14
Centro	1,378	0.14
Experian Reseller	1,375	0.14
Eyeota	1,324	0.13
ExoClick	1,312	0.13
Bauer	1,310	0.13
Rewardful	1,294	0.13
C1X Reseller	1,289	0.13
Comet Cox Media Direct	1,286	0.13
cXense	1,271	0.13
RTB House	1,257	0.13
Vuble Reseller	1,257	0.13
Loopme	1,250	0.12
BlockAdBlock	1,247	0.12
AdAsia Reseller	1,223	0.12
ad.plus Reseller	1,214	0.12
adstir Direct	1,213	0.12
Wunderkind	1,194	0.12
DTScout	1,173	0.12
Nativery	1,167	0.12
diDNA Publisher	1,163	0.12
Ad Lightning	1,162	0.12
DeepIntent Reseller	1,160	0.12
DoubleVerify	1,151	0.12
FatChilli Publisher	1,134	0.11
FatChilli Media Publisher	1,134	0.11
A8.net	1,129	0.11
Spotify Advertising	1,124	0.11
MemeVideo Direct	1,115	0.11
GourmetAds Direct	1,097	0.11
AdRiver	1,092	0.11
BounceX	1,086	0.11
WMG International	1,083	0.11
Zedo Direct	1,068	0.11
PulsePoint Direct	1,063	0.11
OnAudience	1,056	0.11
Mediawayss Direct	1,054	0.11
Adition	1,051	0.11
Infolinks Reseller	1,043	0.1
vi	1,042	0.1
AppLovin	1,040	0.1
Atlas	1,029	0.1
Rakuten Affiliate	1,026	0.1
ad6 media Reseller	1,024	0.1
Flashtalking	1,021	0.1
Evidon	1,015	0.1
PurpleAds Publisher	1,012	0.1
DeepIntent Direct	1,006	0.1
IntentIQ	1,003	0.1
Clickio Direct	989	0.1
AcuityAds	981	0.1
Yektanet	979	0.1
Interdog Media Publisher	972	0.1
Quantcast Reseller	926	0.09
SSPHighway Reseller	921	0.09
GeoEdge	912	0.09
DistroScale Direct	909	0.09
Rakuten Advertising	899	0.09
Connatix	899	0.09
Kargo	892	0.09
GourmetAds Reseller	886	0.09
Minute Media	880	0.09
Internet Billboard Direct	878	0.09
Vuble Direct	875	0.09
Freestar	873	0.09
Moshimo	872	0.09
Caraytech e-planning	869	0.09
Triple Whale	868	0.09
AdKernel	863	0.09
The Moneytizer	860	0.09
RTK Direct	853	0.09
FoxPush Publisher	853	0.09
Equativ Publisher	853	0.09
Advertising Technologies	851	0.09
BidSwitch Reseller	849	0.08
JuicyAds	836	0.08
Ooyala Reseller	836	0.08
A-ADS	832	0.08
Adiiix Publisher	825	0.08
BidFuse Publisher	819	0.08
MicroAd	815	0.08
Adswizz	814	0.08
Streamlyn Media Reseller	810	0.08
Roku	807	0.08
152 Media Publisher	800	0.08
Chaturbate	799	0.08
Sekindo Reseller	782	0.08
HasOffers	780	0.08
ReachLocal	765	0.08
Between Digital	763	0.08
StreamRail Reseller	759	0.08
Switch Reseller	757	0.08
Movable Ink	755	0.08
Triple13 Publisher	744	0.07
Freestar Publisher	744	0.07
Publift Fuse Platform	740	0.07
RockerBox	730	0.07
Motionspots Reseller	729	0.07
Post Affiliate Pro	719	0.07
Dstillery	715	0.07
BlueKai	708	0.07
PlayStream Publisher	704	0.07
Brand CDN	701	0.07
Sojern	701	0.07
Dailymotion Reseller	701	0.07
Adnami	700	0.07
Amazon Publisher Services	699	0.07
AuxoAds Publisher	697	0.07
Primis Reseller	697	0.07
Webgains	693	0.07
Perfect Audience	692	0.07
Refersion	692	0.07
BuySell Ads	684	0.07
Basis	680	0.07
Streamlyn Media Direct	680	0.07
SmarterClick	680	0.07
Media Innovation Group	677	0.07
Ligatus Direct	675	0.07
AvantLink	673	0.07
DynAdmic Direct	673	0.07
Advibe Media Publisher	667	0.07
Somoaudience Direct	662	0.07
AdAsia Direct	661	0.07
Vidoomy	652	0.07
Hashtag Labs	650	0.06
Value Commerce	646	0.06
Cedato Direct	646	0.06
Wirtualna Polska	645	0.06
Vidverto Publisher	641	0.06

6,297,662 Detections

of Advertising in the Top 1 Million Sites. Last updated 01st Jul 2025.

DoubleClick.Net is currently the most popular technology in this category.