Advertising Usage Distribution in the Top 1 Million Sites

Top In Advertising Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
DoubleClick.Net	486,934	48.69
Facebook Custom Audiences	164,203	16.42
Google Remarketing	138,849	13.88
Google Adsense	132,493	13.25
Ads.txt	113,865	11.39
Google Direct	111,441	11.14
PubMatic Reseller	61,724	6.17
RubiconProject Reseller	61,642	6.16
AppNexus Reseller	61,396	6.14
Google Reseller	60,770	6.08
OpenX Reseller	60,197	6.02
IndexExchange Reseller	58,139	5.81
SmartAdServer Reseller	54,124	5.41
Improve Digital Reseller	51,776	5.18
ContextWeb Reseller	51,238	5.12
RubiconProject Direct	49,946	4.99
PubMatic Direct	47,669	4.77
FreeWheel Reseller	47,576	4.76
RhythmOne Reseller	46,740	4.67
OneTag Reseller	46,501	4.65
AppNexus Direct	46,097	4.61
Adform Reseller	45,931	4.59
IndexExchange Direct	45,637	4.56
Smaato Reseller	45,481	4.55
Lijit Direct	45,366	4.54
Yahoo Reseller	45,010	4.5
Amazon Direct	44,898	4.49
Amazon APS Direct	44,723	4.47
ShareThrough Reseller	44,610	4.46
Lijit Reseller	44,511	4.45
LoopMe Reseller	44,275	4.43
AOL Reseller	43,283	4.33
Sonobi Reseller	43,161	4.32
OpenX Direct	42,968	4.3
GumGum Reseller	42,917	4.29
Sovrn Reseller	42,821	4.28
SpotXChange Reseller	42,575	4.26
33 Across Reseller	42,138	4.21
The MediaGrid Direct	41,842	4.18
ORC International Reseller	41,780	4.18
Sovrn Direct	40,899	4.09
Criteo Direct	40,870	4.09
Triple Lift Reseller	40,467	4.05
Tremor Video Reseller	40,184	4.02
OneTag Direct	40,072	4.01
The MediaGrid Reseller	39,991	4
Beachfront Reseller	39,377	3.94
AdMan Reseller	39,193	3.92
Triple Lift Direct	38,923	3.89
Media.net Direct	38,785	3.88
ShareThrough Direct	38,434	3.84
Converstand Media Reseller	38,184	3.82
DistrictM Reseller	37,877	3.79
SmartAdServer Direct	37,766	3.78
AdYouLike Reseller	37,032	3.7
Media.net Reseller	37,026	3.7
Consent Management Platform API v 2.0	36,208	3.62
Yieldmo Reseller	36,006	3.6
LinkedIn Ads	35,697	3.57
RhythmOne Direct	35,500	3.55
Criteo Reseller	33,787	3.38
Improve Digital Direct	32,738	3.27
Converstand Media Direct	32,613	3.26
Yahoo Direct	31,988	3.2
Teads Direct	31,597	3.16
AppNexus	31,545	3.15
LKQD Reseller	31,532	3.15
AOL Direct	31,425	3.14
Criteo	30,250	3.02
Google Publisher Tag	29,440	2.94
Sonobi Direct	29,344	2.93
Telaria Reseller	29,160	2.92
Synacor Reseller	29,099	2.91
GumGum Direct	28,725	2.87
33 Across Direct	28,474	2.85
Amazon Reseller	28,099	2.81
Amazon APS Reseller	27,592	2.76
E-Planning Reseller	27,417	2.74
vidoomy Reseller	27,357	2.74
Yieldmo Direct	27,272	2.73
Google Floodlight Counter	27,072	2.71
Between Digital Reseller	26,825	2.68
Adform Direct	26,214	2.62
Rubicon Project	25,808	2.58
ContextWeb Direct	25,791	2.58
AdBlock Acceptable Ads	25,708	2.57
SmartyAds Reseller	25,685	2.57
The Trade Desk	25,242	2.52
Admixer Reseller	24,847	2.48
Rich Audience Reseller	24,229	2.42
Rich Audience Direct	23,897	2.39
AdYouLike Direct	23,829	2.38
ORC International Direct	23,817	2.38
Undertone Reseller	23,333	2.33
FLoC	22,889	2.29
Outbrain Reseller	22,875	2.29
Mobfox Reseller	22,696	2.27
Smaato Direct	22,500	2.25
Aniview Reseller	22,241	2.22
Outbrain Direct	22,019	2.2
FreeWheel Direct	21,964	2.2
Bizo	21,844	2.18
DistrictM Direct	21,751	2.18
Pubmatic	21,208	2.12
AdMan Direct	21,025	2.1
Twitter Ads	20,607	2.06
Amazon Ad System	20,372	2.04
Teads Reseller	20,092	2.01
Between Digital Direct	20,075	2.01
fluct Reseller	19,837	1.98
Nativo Direct	19,200	1.92
SpotXChange Direct	18,794	1.88
ucfunnel Reseller	17,885	1.79
Index Exchange	17,837	1.78
Undertone Direct	17,811	1.78
E-Planning Direct	17,758	1.78
Amazon Associates	17,602	1.76
Connectad Direct	17,553	1.76
Taboola Direct	17,528	1.75
Openads/OpenX	17,037	1.7
Vidazoo Reseller	16,754	1.68
Connectad Reseller	16,391	1.64
vidoomy Direct	15,826	1.58
Smartclip Reseller	15,547	1.55
Yieldlab Reseller	15,182	1.52
ID5	15,159	1.52
GroundTruth Reseller	15,152	1.52
Quantum Native Solutions Reseller	14,933	1.49
Seedtag Direct	14,860	1.49
Adtelligent Direct	14,783	1.48
Comet Cox Media Reseller	14,586	1.46
Xapads Reseller	14,455	1.45
Nativo Reseller	14,414	1.44
DemDex	14,148	1.41
Amazon Transparent Ad Marketplace	13,908	1.39
MGID Direct	13,877	1.39
App-Ads.txt	13,657	1.37
IponWeb BidSwitch	13,604	1.36
comScore Activation	13,599	1.36
Brave Reseller	13,213	1.32
Taboola	13,100	1.31
RTB House Direct	13,088	1.31
Bidtellect Reseller	13,037	1.3
TripleLift	12,983	1.3
Fyber Reseller	12,916	1.29
fluct Direct	12,554	1.26
Tremor Video Direct	12,432	1.24
Kargo Direct	12,136	1.21
LoopMe Direct	12,103	1.21
Yadro BannerHost	12,074	1.21
Next Millenium Direct	11,961	1.2
Stroeer Direct	11,883	1.19
Tapad	11,672	1.17
SpringServe Reseller	11,665	1.17
Triton Digital Reseller	11,606	1.16
Telaria Direct	11,451	1.15
Unified ID 2.0	11,405	1.14
Infolinks Direct	11,391	1.14
Google Floodlight Sales	11,320	1.13
Teads	11,250	1.12
Brightcom Direct	11,061	1.11
Improve Digital	11,011	1.1
Revcontent Direct	10,789	1.08
Kargo Reseller	10,698	1.07
Revcontent Reseller	10,608	1.06
Outbrain	10,515	1.05
AmazonBot Disallow	10,501	1.05
Next Millenium Reseller	10,498	1.05
Beachfront Direct	10,460	1.05
Consumable Reseller	10,314	1.03
Adtelligent Reseller	10,219	1.02
SunMedia Direct	10,145	1.01
Synacor Direct	10,086	1.01
Mars Media Group Reseller	10,067	1.01
MGID Reseller	10,062	1.01
Chocolate Reseller	10,000	1
Mobfox Direct	9,995	1
Yieldlab Direct	9,933	0.99
Smartstream Reseller	9,913	0.99
Toutiao	9,885	0.99
RTB House Reseller	9,820	0.98
TargetSpot Reseller	9,698	0.97
Admixer Direct	9,617	0.96
Sharethrough	9,538	0.95
Stroeer Reseller	9,329	0.93
Burst Media	9,217	0.92
Smartclip Direct	9,207	0.92
ucfunnel Direct	9,005	0.9
LKQD Direct	8,979	0.9
Vidazoo Direct	8,889	0.89
ad.plus Direct	8,844	0.88
Viralize Direct	8,817	0.88
Connatix Direct	8,782	0.88
SmartyAds Direct	8,767	0.88
Triton Digital Direct	8,541	0.85
Viralize Reseller	8,373	0.84
Adobe Audience Manager	8,341	0.83
Yieldmo	8,243	0.82
Prebid	8,191	0.82
Snap Pixel	8,171	0.82
TrustX Direct	8,154	0.82
SpringServe Direct	8,123	0.81
Google Inteactive Media Ads	8,118	0.81
AdRoll	8,107	0.81
Gamoshi Reseller	7,830	0.78
Aggregate Knowledge	7,748	0.77
Mediavine	7,643	0.76
Chocolate Direct	7,579	0.76
Reddit Ads	7,486	0.75
Lockerdome Direct	7,373	0.74
AWIN	7,344	0.73
LiveIntent	7,330	0.73
BlueKai	7,234	0.72
StickyAds TV	7,180	0.72
Facebook Reseller	7,138	0.71
Yoc Direct	7,087	0.71
Brightcom Reseller	7,022	0.7
Facebook Direct	6,977	0.7
my6sense Reseller	6,902	0.69
Aniview Direct	6,810	0.68
AdTrue Direct	6,767	0.68
Header Tag by Index Exchange	6,690	0.67
Consumable Direct	6,533	0.65
Genesis Media Reseller	6,469	0.65
Blockthrough	6,260	0.63
AerServ Reseller	6,247	0.62
ADFOX	6,192	0.62
StackAdapt	6,183	0.62
Conversant	6,146	0.61
Xapads Direct	6,128	0.61
Adyoulike	6,127	0.61
Adform	6,081	0.61
Media.net	6,011	0.6
ContextWeb	5,909	0.59
Taboola Reseller	5,881	0.59
Omnitag	5,710	0.57
BrightRoll Reseller	5,674	0.57
Simpli.fi	5,623	0.56
Insticator Direct	5,468	0.55
SunMedia Reseller	5,407	0.54
Integral Ad Science	5,400	0.54
GumGum	5,383	0.54
Dailymotion Direct	5,348	0.53
WideOrbit Reseller	5,172	0.52
Sekindo Direct	5,139	0.51
Nativo	5,136	0.51
Primis Direct	5,131	0.51
DynAdmic Reseller	5,092	0.51
Adobe Audience Manager Sync	5,068	0.51
Google Matched Content	5,062	0.51
Neustar AdAdvisor	5,015	0.5
Truvid Direct	4,902	0.49
RevContent	4,852	0.49
Tappx Direct	4,838	0.48
YieldBot Reseller	4,761	0.48
AerServ Direct	4,746	0.47
Affiliate Window	4,705	0.47
pixfuture Direct	4,694	0.47
ExactTarget	4,655	0.47
Sonobi	4,529	0.45
Turn	4,499	0.45
AvantisVideo Direct	4,320	0.43
Yoc Reseller	4,320	0.43
Gamma SSP Reseller	4,280	0.43
Yandex	4,112	0.41
Mars Media Group Direct	4,086	0.41
JW Player Tracking	4,082	0.41
DAConsortium Reseller	4,030	0.4
Audigent	4,000	0.4
Colombia Online	3,995	0.4
Videology Group Reseller	3,988	0.4
SiteScout	3,983	0.4
152 Media Direct	3,830	0.38
adingo	3,703	0.37
Imonomy Reseller	3,639	0.36
adstir Reseller	3,606	0.36
Underdog Media Direct	3,572	0.36
Tappx Reseller	3,527	0.35
saambaa Direct	3,477	0.35
MediaWallah	3,459	0.35
Dable	3,426	0.34
Exponential Direct	3,371	0.34
Seedtag Reseller	3,320	0.33
Smart Adserver	3,279	0.33
TargetSpot Direct	3,248	0.32
DoubleClick Bid Manager	3,230	0.32
Somoaudience Reseller	3,065	0.31
Raptive	3,017	0.3
Beeswax	2,982	0.3
Native Ads Reseller	2,945	0.29
CafeMedia	2,794	0.28
Impact	2,770	0.28
Imonomy Direct	2,744	0.27
Undertone	2,742	0.27
Brandmetrics	2,711	0.27
ClickCease	2,681	0.27
Clever Advertising	2,670	0.27
MGID	2,654	0.27
Commission Junction	2,645	0.26
Rocket Fuel	2,621	0.26
Eyeota	2,592	0.26
Roku	2,560	0.26
IntentIQ	2,551	0.26
LiveIntent Direct	2,535	0.25
DTScout	2,470	0.25
Quantum Native Solutions Direct	2,459	0.25
SkimLinks	2,398	0.24
WideOrbit Direct	2,351	0.24
Rich Audience	2,286	0.23
Sortable Direct	2,283	0.23
Adbutler	2,242	0.22
Ezoic	2,220	0.22
OneTag	2,216	0.22
Ezoic Direct	2,210	0.22
Connatix Reseller	2,198	0.22
Gamma SSP Direct	2,179	0.22
PulsePoint Reseller	2,145	0.21
Genesis Media Direct	2,145	0.21
optAd360 Direct	2,142	0.21
Intimate Merger	2,141	0.21
RTB House	2,139	0.21
ExoClick	2,078	0.21
ADman Media	2,070	0.21
Sourcepoint	2,013	0.2
Optimatic Reseller	2,008	0.2
Advertising.com	1,963	0.2
Fyber Direct	1,962	0.2
Cedato Reseller	1,916	0.19
DoubleVerify	1,895	0.19
Link Share	1,889	0.19
Mobile Ad Trading Direct	1,883	0.19
Infolinks	1,845	0.18
GeoEdge	1,843	0.18
AdTrue Reseller	1,842	0.18
Total Media Direct	1,835	0.18
Trellian	1,817	0.18
Admiral VRM	1,785	0.18
AcuityAds	1,775	0.18
Kargo	1,774	0.18
PHP Ads	1,764	0.18
DAConsortium Direct	1,762	0.18
Experian Reseller	1,699	0.17
Gamoshi Direct	1,697	0.17
Chaturbate	1,680	0.17
Comet Cox Media Direct	1,666	0.17
Inventory Partner Domain	1,659	0.17
Loopme	1,653	0.17
Caraytech e-planning	1,649	0.16
vi	1,646	0.16
AdAsia Reseller	1,644	0.16
GoAffPro	1,642	0.16
Vuble Reseller	1,635	0.16
Nativery	1,630	0.16
ShareASale	1,628	0.16
Permutive	1,619	0.16
Evidon	1,613	0.16
Wunderkind	1,602	0.16
cXense	1,588	0.16
ADTECH	1,584	0.16
Cheq	1,573	0.16
OnAudience	1,566	0.16
Sape	1,561	0.16
MNTN	1,542	0.15
Bauer	1,538	0.15
Ad Lightning	1,529	0.15
ad.plus Reseller	1,523	0.15
Lockerdome Reseller	1,518	0.15
C1X Reseller	1,516	0.15
BounceX	1,493	0.15
adstir Direct	1,459	0.15
IndexExchange	1,447	0.14
MemeVideo Direct	1,444	0.14
WMG International	1,430	0.14
Rakuten Affiliate	1,427	0.14
Centro	1,412	0.14
Mediawayss Direct	1,404	0.14
BlockAdBlock	1,394	0.14
Clickagy	1,386	0.14
Flashtalking	1,362	0.14
A8.net	1,351	0.14
GourmetAds Direct	1,326	0.13
Advertising Technologies	1,308	0.13
AdKernel	1,289	0.13
PulsePoint Direct	1,273	0.13
DeepIntent Reseller	1,269	0.13
Zedo Direct	1,240	0.12
ad6 media Reseller	1,238	0.12
DeepIntent Direct	1,207	0.12
Internet Billboard Direct	1,196	0.12
Atlas	1,179	0.12
Vuble Direct	1,174	0.12
Adswizz	1,173	0.12
Ooyala Reseller	1,168	0.12
Infolinks Reseller	1,161	0.12
RTK Direct	1,148	0.11
Connatix	1,148	0.11
Quantcast Reseller	1,144	0.11
Triple Whale	1,141	0.11
MicroAd	1,134	0.11
SSPHighway Reseller	1,129	0.11
Yektanet	1,120	0.11
AdRiver	1,107	0.11
Brave Direct	1,104	0.11
Between Digital	1,098	0.11
Rewardful	1,081	0.11
RockerBox	1,070	0.11
HasOffers	1,069	0.11
Adition	1,067	0.11
Clickio Direct	1,055	0.11
So-net Media	1,054	0.11
Adpone	1,052	0.11
BidSwitch Reseller	1,048	0.1
Dstillery	1,044	0.1
A-ADS	1,035	0.1
Yahoo Ad Sync	1,035	0.1
Sekindo Reseller	1,021	0.1
Admixer	1,017	0.1
Movable Ink	1,007	0.1
Adelphic	1,006	0.1
Sojern	992	0.1
Perfect Audience	982	0.1
152 Media Reseller	975	0.1
Moshimo	972	0.1
The Moneytizer	972	0.1
StreamRail Reseller	971	0.1
Streamlyn Media Reseller	966	0.1
GourmetAds Reseller	966	0.1
Freestar	963	0.1
DynAdmic Direct	962	0.1
Ligatus Direct	954	0.1
DistroScale Direct	946	0.09
Switch Reseller	945	0.09
eXelate	940	0.09
Cedato Direct	916	0.09
Bidtellect	912	0.09
Somoaudience Direct	903	0.09
AndBeyond.Media Direct	892	0.09
EMX	890	0.09
Oath Reseller	889	0.09
JuicyAds	888	0.09
Adnami	888	0.09
FreakOut	881	0.09
Primis Reseller	873	0.09
Media Innovation Group	866	0.09
Refersion	844	0.08
Podsights	844	0.08
Streamlyn Media Direct	841	0.08
SmartNews Ads	834	0.08
seedtag	833	0.08
Post Affiliate Pro	832	0.08
1PlusX	824	0.08
Mobile Ad Trading Reseller	820	0.08
Exponential	809	0.08
ReachLocal	808	0.08
AdAsia Direct	786	0.08
Basis	774	0.08
Value Commerce	768	0.08
Amobee	767	0.08
Motionspots Reseller	759	0.08
Sunmedia	758	0.08
Vertoz Direct	752	0.08
ConnectAd	749	0.07
Exponential Reseller	737	0.07
Retargetly	735	0.07
Switch Concepts Direct	733	0.07
MainAd	726	0.07
Daum	722	0.07
BuySell Ads	718	0.07
AMob	713	0.07
Inmobi	710	0.07
Vhbx Reseller	705	0.07
Vidoomy	698	0.07
AliExpress	693	0.07
Wirtualna Polska	691	0.07
Brand CDN	681	0.07
optAd360	681	0.07

6,836,323 Detections

of Advertising in the Top 1 Million Sites. Last updated 11th Sep 2024.

DoubleClick.Net is currently the most popular technology in this category.