Advertising Usage Distribution in the Top 10k Sites

Top In Advertising Usage Distribution in the Top 10k Sites

Technology	Websites	%
DoubleClick.Net	5,942	59.42
Ads.txt	2,392	23.92
Google Direct	2,241	22.41
Sellers Json	2,102	21.02
Google Remarketing	1,975	19.75
RubiconProject Reseller	1,886	18.86
PubMatic Reseller	1,879	18.79
AppNexus Reseller	1,879	18.79
OpenX Reseller	1,847	18.47
Google Reseller	1,831	18.31
IndexExchange Reseller	1,801	18.01
RubiconProject Direct	1,788	17.88
SmartAdServer Reseller	1,784	17.84
ContextWeb Reseller	1,768	17.68
PubMatic Direct	1,720	17.2
Improve Digital Reseller	1,700	17
IndexExchange Direct	1,690	16.9
FreeWheel Reseller	1,681	16.81
Facebook Custom Audiences	1,667	16.67
Smaato Reseller	1,648	16.48
AppNexus Direct	1,646	16.46
OpenX Direct	1,642	16.42
RhythmOne Reseller	1,632	16.32
Amazon Direct	1,631	16.31
Amazon APS Direct	1,627	16.27
Lijit Reseller	1,608	16.08
Yahoo Reseller	1,608	16.08
OneTag Reseller	1,604	16.04
ShareThrough Reseller	1,603	16.03
Sonobi Reseller	1,572	15.72
Sovrn Reseller	1,568	15.68
LoopMe Reseller	1,564	15.64
AOL Reseller	1,529	15.29
Adform Reseller	1,521	15.21
Triple Lift Reseller	1,513	15.13
Triple Lift Direct	1,511	15.11
The MediaGrid Direct	1,510	15.1
ORC International Reseller	1,495	14.95
SpotXChange Reseller	1,491	14.91
Google Adsense	1,489	14.89
AdMan Reseller	1,482	14.82
Media.net Reseller	1,480	14.8
33 Across Reseller	1,464	14.64
Lijit Direct	1,461	14.61
Criteo Direct	1,453	14.53
AdYouLike Reseller	1,452	14.52
The MediaGrid Reseller	1,448	14.48
Converstand Media Reseller	1,440	14.4
Tremor Video Reseller	1,429	14.29
GumGum Reseller	1,427	14.27
OneTag Direct	1,426	14.26
Yieldmo Reseller	1,423	14.23
SmartAdServer Direct	1,393	13.93
Beachfront Reseller	1,386	13.86
DistrictM Reseller	1,377	13.77
Media.net Direct	1,354	13.54
ShareThrough Direct	1,303	13.03
Teads Direct	1,302	13.02
Criteo Reseller	1,298	12.98
Sovrn Direct	1,297	12.97
Telaria Reseller	1,164	11.64
Amazon Reseller	1,163	11.63
Amazon APS Reseller	1,152	11.52
RhythmOne Direct	1,149	11.49
Yahoo Direct	1,148	11.48
LKQD Reseller	1,129	11.29
Google Publisher Tag	1,116	11.16
Converstand Media Direct	1,103	11.03
Synacor Reseller	1,098	10.98
Improve Digital Direct	1,084	10.84
vidoomy Reseller	1,074	10.74
GumGum Direct	1,064	10.64
Rich Audience Reseller	1,063	10.63
Sonobi Direct	1,058	10.58
E-Planning Reseller	1,051	10.51
Between Digital Reseller	1,038	10.38
33 Across Direct	1,026	10.26
AOL Direct	1,024	10.24
Adform Direct	1,017	10.17
ContextWeb Direct	995	9.95
Smaato Direct	990	9.9
ORC International Direct	986	9.86
Rich Audience Direct	981	9.81
Outbrain Reseller	969	9.69
Google Floodlight Counter	967	9.67
Undertone Reseller	965	9.65
AdYouLike Direct	950	9.5
SmartyAds Reseller	946	9.46
FreeWheel Direct	941	9.41
Admixer Reseller	940	9.4
Outbrain Direct	931	9.31
Yieldmo Direct	925	9.25
Aniview Reseller	921	9.21
Consent Management Platform API v 2.0	868	8.68
DistrictM Direct	857	8.57
LinkedIn Ads	855	8.55
fluct Reseller	834	8.34
Mobfox Reseller	830	8.3
AdMan Direct	826	8.26
SpotXChange Direct	824	8.24
Teads Reseller	814	8.14
Between Digital Direct	799	7.99
Criteo	798	7.98
Connectad Reseller	773	7.73
Taboola Direct	763	7.63
Vidazoo Reseller	753	7.53
E-Planning Direct	729	7.29
Amazon Ad System	714	7.14
AppNexus	711	7.11
Connectad Direct	711	7.11
ucfunnel Reseller	709	7.09
Seedtag Direct	689	6.89
Xapads Reseller	687	6.87
The Trade Desk	684	6.84
Nativo Reseller	676	6.76
Quantum Native Solutions Reseller	661	6.61
Smartclip Reseller	658	6.58
Nativo Direct	653	6.53
fluct Direct	644	6.44
vidoomy Direct	623	6.23
Comet Cox Media Reseller	622	6.22
Undertone Direct	617	6.17
Kargo Reseller	601	6.01
Adtelligent Direct	599	5.99
Yieldlab Reseller	595	5.95
GroundTruth Reseller	594	5.94
Brave Reseller	592	5.92
SpringServe Reseller	590	5.9
Twitter Ads	579	5.79
comScore Activation	577	5.77
RTB House Direct	567	5.67
Next Millenium Reseller	562	5.62
Next Millenium Direct	561	5.61
MGID Direct	558	5.58
Rubicon Project	553	5.53
Pubmatic	550	5.5
LoopMe Direct	545	5.45
Openads/OpenX	542	5.42
RTB House Reseller	527	5.27
Brightcom Direct	524	5.24
SunMedia Direct	523	5.23
Revcontent Reseller	520	5.2
Amazon Transparent Ad Marketplace	520	5.2
Amazon Associates	514	5.14
Triton Digital Reseller	514	5.14
Adtelligent Reseller	511	5.11
FLoC	483	4.83
Bidtellect Reseller	482	4.82
Synacor Direct	477	4.77
Adobe Audience Manager	476	4.76
Infolinks Direct	475	4.75
Revcontent Direct	474	4.74
Stroeer Direct	465	4.65
Kargo Direct	464	4.64
Tremor Video Direct	460	4.6
Taboola	459	4.59
Connatix Direct	458	4.58
Fyber Reseller	457	4.57
Beachfront Direct	457	4.57
Smartclip Direct	455	4.55
LKQD Direct	452	4.52
Admixer Direct	448	4.48
TargetSpot Reseller	448	4.48
SpringServe Direct	443	4.43
ucfunnel Direct	437	4.37
MGID Reseller	433	4.33
Index Exchange	427	4.27
ID5	422	4.22
Vidazoo Direct	422	4.22
Telaria Direct	419	4.19
Chocolate Direct	419	4.19
DemDex	412	4.12
Yieldlab Direct	408	4.08
AmazonBot Disallow	406	4.06
Mobfox Direct	405	4.05
Aniview Direct	404	4.04
Chocolate Reseller	402	4.02
Mars Media Group Reseller	400	4
Consumable Reseller	398	3.98
Stroeer Reseller	394	3.94
Viralize Direct	391	3.91
Xapads Direct	383	3.83
Insticator Direct	378	3.78
Smartstream Reseller	375	3.75
SmartyAds Direct	368	3.68
ad.plus Direct	357	3.57
Playground XYZ Publisher	348	3.48
Brightcom Reseller	346	3.46
Outbrain	344	3.44
Google Floodlight Sales	343	3.43
Reddit Ads	343	3.43
my6sense Reseller	338	3.38
Gamoshi Reseller	335	3.35
Taboola Reseller	335	3.35
Facebook Reseller	333	3.33
Viralize Reseller	331	3.31
Triton Digital Direct	331	3.31
Dailymotion Direct	331	3.31
Consumable Direct	324	3.24
Google Inteactive Media Ads	316	3.16
Yoc Direct	316	3.16
WideOrbit Reseller	313	3.13
BrightRoll Reseller	302	3.02
Genesis Media Reseller	301	3.01
AdTrue Direct	289	2.89
Truvid Direct	286	2.86
DynAdmic Reseller	278	2.78
Lockerdome Direct	272	2.72
Next Millennium Publisher	269	2.69
AerServ Reseller	267	2.67
LiveIntent Direct	264	2.64
Teads	263	2.63
Tappx Direct	262	2.62
TripleLift	259	2.59
SunMedia Reseller	258	2.58
pixfuture Direct	243	2.43
Unified ID 2.0	242	2.42
Primis Direct	242	2.42
Sekindo Direct	241	2.41
adstir Reseller	241	2.41
Prebid	238	2.38
Gamma SSP Reseller	235	2.35
Integral Ad Science	228	2.28
Header Tag by Index Exchange	226	2.26
IponWeb BidSwitch	225	2.25
ExactTarget	219	2.19
Blockthrough	217	2.17
Mars Media Group Direct	212	2.12
TrustX Direct	209	2.09
JW Player Tracking	207	2.07
DAConsortium Reseller	206	2.06
YieldBot Reseller	206	2.06
Tapad	203	2.03
AdRoll	201	2.01
AvantisVideo Direct	200	2
Exponential Direct	200	2
Underdog Media Direct	198	1.98
Tappx Reseller	197	1.97
Improve Digital	196	1.96
Yoc Reseller	194	1.94
Equativ Publisher	189	1.89
Somoaudience Reseller	182	1.82
Facebook Direct	179	1.79
Native Ads Reseller	178	1.78
Imonomy Reseller	177	1.77
152 Media Direct	175	1.75
Burst Media	174	1.74
Conversant	172	1.72
ContextWeb	170	1.7
Vidoomy Publisher	168	1.68
Imonomy Direct	167	1.67
Videology Group Reseller	166	1.66
Sharethrough	165	1.65
AerServ Direct	165	1.65
Adform	164	1.64
TargetSpot Direct	163	1.63
AWIN	159	1.59
DAConsortium Direct	159	1.59
Snap Pixel	157	1.57
Affiliate Window	156	1.56
Permutive	156	1.56
Adapex Publisher	156	1.56
StackAdapt	151	1.51
AndBeyond.Media Direct	149	1.49
SkimLinks	144	1.44
AndBeyond.Media Publisher	139	1.39
Yadro BannerHost	137	1.37
Mobile Ad Trading Direct	137	1.37
Sourcepoint	136	1.36
Commission Junction	135	1.35
Optimatic Reseller	134	1.34
LiveIntent	133	1.33
Gamma SSP Direct	133	1.33
Seedtag Reseller	131	1.31
StickyAds TV	130	1.3
diDNA Publisher	129	1.29
Adobe Audience Manager Sync	129	1.29
Aggregate Knowledge	128	1.28
Yieldmo	124	1.24
Turn	122	1.22
Sonobi	119	1.19
cXense	119	1.19
Vuble Reseller	119	1.19
PulsePoint Reseller	118	1.18
Gamoshi Direct	118	1.18
Inventory Partner Domain	118	1.18
BlueKai	117	1.17
Smart Adserver	117	1.17
AdAsia Reseller	116	1.16
Cedato Reseller	114	1.14
Fyber Direct	114	1.14
Netpub Media Publisher	114	1.14
Audigent	113	1.13
Sortable Direct	113	1.13
WideOrbit Direct	113	1.13
Rich Audience	112	1.12
FoxPush Publisher	111	1.11
Quantum Native Solutions Direct	108	1.08
Link Share	107	1.07
Admiral VRM	106	1.06
Connatix Reseller	104	1.04
Limpid Publisher	104	1.04
AdTrue Reseller	103	1.03
Lockerdome Reseller	103	1.03
Nativo	102	1.02
ADFOX	99	0.99
Smile Wanted Publisher	99	0.99
WMG International	98	0.98
PlayStream Publisher	98	0.98
saambaa Direct	96	0.96
optAd360 Direct	96	0.96
BidsXchange Publisher	96	0.96
Adyoulike	95	0.95
MemeVideo Direct	94	0.94
Impact	93	0.93
Brandmetrics	93	0.93
adstir Direct	93	0.93
Mediawayss Direct	92	0.92
Rocket Fuel	91	0.91
Connatix	91	0.91
Omnitag	90	0.9
GumGum	90	0.9
Neustar AdAdvisor	90	0.9
GeoEdge	90	0.9
Experian Reseller	90	0.9
AdBlock Acceptable Ads	89	0.89
Adiiix Publisher	89	0.89
Beeswax	88	0.88
C1X Reseller	87	0.87
ad.plus Reseller	86	0.86
Bauer	85	0.85
SiteScout	83	0.83
Insticator Reseller	82	0.82
Adpone Publisher	82	0.82
BlockAdBlock	80	0.8
Adbutler	79	0.79
Advertising.com	78	0.78
DoubleVerify	78	0.78
Wunderkind	78	0.78
BounceX	78	0.78
RTK Direct	77	0.77
AvantisVideo Publisher	77	0.77
152 Media Reseller	76	0.76
Streamlyn Media Direct	76	0.76
Vuble Direct	76	0.76
BeOp Publisher	75	0.75
DeepIntent Direct	73	0.73
Streamlyn Media Reseller	73	0.73
Media.net	72	0.72
152 Media Publisher	72	0.72
Evidon	71	0.71
Flashtalking	71	0.71
GourmetAds Direct	70	0.7
Triple13 Publisher	70	0.7
Freestar Publisher	70	0.7
PurpleAds Publisher	69	0.69
Intimate Merger	68	0.68
Exponential Reseller	68	0.68
NextOVP Publisher	68	0.68
DoubleClick Bid Manager	67	0.67
DynAdmic Direct	67	0.67
Ad.Plus Publisher	67	0.67
Brave Direct	67	0.67
AppMonet Publisher	67	0.67
AMXRTB Publisher	67	0.67
AdaptMX Publisher	67	0.67
Eyeota	66	0.66
vi	65	0.65
Internet Billboard Direct	65	0.65
Atlas	64	0.64
Quantcast Reseller	64	0.64
Ooyala Reseller	64	0.64
StreamRail Reseller	64	0.64
saambaa Reseller	64	0.64
SSPHighway Reseller	63	0.63
AdRiver	63	0.63
Genesis Media Direct	62	0.62
Verve Publisher	60	0.6
AppLabs Publisher	60	0.6
Yandex	59	0.59
BidSwitch Reseller	59	0.59
Project Agora Publisher	59	0.59
Movable Ink	58	0.58
Sekindo Reseller	57	0.57
Automatad Publisher	57	0.57
Ad Lightning	56	0.56
AuxoAds Publisher	56	0.56
optAd360 Publisher	56	0.56
Atlas5 Tech Publisher	56	0.56
PHP Ads	55	0.55
VDO.AI Publisher	55	0.55
ThinkCultural Publisher	55	0.55
RevContent	54	0.54
ExoClick	54	0.54
Roku	54	0.54
PulsePoint Direct	54	0.54
Audienciad Publisher	54	0.54
RTB House	53	0.53
MicroAd	53	0.53
Cedato Direct	53	0.53
HeaderBiddr Publisher	53	0.53
MGID	52	0.52
Mediavine	51	0.51
Colombia Online	51	0.51
IndexExchange	51	0.51
Vertoz Direct	51	0.51
Switch Concepts Direct	51	0.51
ADTECH	51	0.51
AdAsia Direct	51	0.51
Somoaudience Direct	51	0.51
Podsights	51	0.51
VidCrunch Publisher	51	0.51
IntentIQ	50	0.5
DeepIntent Reseller	50	0.5
Switch Reseller	49	0.49
MNTN	49	0.49
Caraytech e-planning	49	0.49
Primis Reseller	49	0.49
FatChilli Publisher	49	0.49
FatChilli Media Publisher	49	0.49
Onomagic Publisher	49	0.49
Rakuten Affiliate	48	0.48
adingo	48	0.48
Zedo Direct	48	0.48
Simpli.fi	47	0.47
Dable	47	0.47
Interdog Media Publisher	47	0.47
Cedato Publisher	47	0.47
ad6 media Reseller	46	0.46
ADman Media	46	0.46
Freestar	46	0.46
Minute Media	45	0.45
Impactify Publisher	45	0.45
Trackonomics	45	0.45
Undertone	44	0.44
Between Digital	44	0.44
popIn	44	0.44
PubWise Publisher	44	0.44
Primis Publisher	44	0.44
Whildey Publisher	44	0.44
Loopme	43	0.43
Hashtag Labs	43	0.43
PMB Monetize Publisher	43	0.43
OPA Marketplace Publisher	43	0.43
Performance Horizon	42	0.42
Ligatus Direct	42	0.42
BidFuse Publisher	42	0.42
Streamlyn Media Publisher	42	0.42
HasOffers	41	0.41
Mobile Ad Trading Reseller	41	0.41
Motionspots Direct	41	0.41
FirstImpression Direct	41	0.41
GetMedia MX Publisher	41	0.41
Chaturbate	40	0.4
Adswizz	40	0.4
Media Innovation Group	40	0.4
GourmetAds Reseller	40	0.4
MONEYTAG Publisher	40	0.4
Ezoic Publisher	39	0.39
OneTag	39	0.39
MemeVideo Reseller	39	0.39
Nativery	38	0.38
AcuityAds	38	0.38
YuMe Reseller	38	0.38
Adbumps Publisher	38	0.38
AnyManager Publisher	38	0.38
GfK Sensic	38	0.38
InsurAds	38	0.38
Qortex Publisher	38	0.38
Zest Stack Publisher	38	0.38
YieldMarTech Publisher	38	0.38
Admixer	37	0.37
Pangle Publisher	37	0.37
ADOP Publisher	37	0.37
iVideoSmart Publisher	37	0.37

229,147 Detections

of Advertising in the Top 10k Sites. Last updated 01st Nov 2024.

Blockthrough is currently the most popular technology in this category.