Advertising Usage Distribution in the Top 100k Sites

Top In Advertising Usage Distribution in the Top 100k Sites

Technology	Websites	%
DoubleClick.Net	60,034	60.03
Ads.txt	19,742	19.74
Google Remarketing	18,753	18.75
Google Direct	18,530	18.53
Facebook Custom Audiences	18,014	18.01
Google Adsense	14,887	14.89
AppNexus Reseller	14,264	14.26
RubiconProject Reseller	14,262	14.26
PubMatic Reseller	14,258	14.26
Google Reseller	14,136	14.14
OpenX Reseller	13,956	13.96
IndexExchange Reseller	13,598	13.6
SmartAdServer Reseller	13,318	13.32
Sellers Json	12,992	12.99
ContextWeb Reseller	12,989	12.99
Improve Digital Reseller	12,793	12.79
RubiconProject Direct	12,625	12.62
FreeWheel Reseller	12,222	12.22
PubMatic Direct	12,057	12.06
OneTag Reseller	12,007	12.01
Smaato Reseller	11,981	11.98
RhythmOne Reseller	11,826	11.83
Lijit Reseller	11,812	11.81
ShareThrough Reseller	11,785	11.78
Yahoo Reseller	11,646	11.65
IndexExchange Direct	11,616	11.62
Adform Reseller	11,608	11.61
AppNexus Direct	11,512	11.51
Amazon Direct	11,501	11.5
Amazon APS Direct	11,466	11.47
LoopMe Reseller	11,430	11.43
Sonobi Reseller	11,382	11.38
OpenX Direct	11,199	11.2
Sovrn Reseller	11,152	11.15
Lijit Direct	11,148	11.15
Triple Lift Reseller	11,095	11.1
ORC International Reseller	10,948	10.95
AOL Reseller	10,897	10.9
GumGum Reseller	10,795	10.8
The MediaGrid Direct	10,762	10.76
AdMan Reseller	10,723	10.72
33 Across Reseller	10,651	10.65
Media.net Reseller	10,571	10.57
SpotXChange Reseller	10,549	10.55
AdYouLike Reseller	10,523	10.52
The MediaGrid Reseller	10,493	10.49
OneTag Direct	10,483	10.48
Yieldmo Reseller	10,346	10.35
Converstand Media Reseller	10,344	10.34
SmartAdServer Direct	10,335	10.34
Tremor Video Reseller	10,224	10.22
Triple Lift Direct	10,199	10.2
Beachfront Reseller	10,168	10.17
Criteo Direct	10,039	10.04
DistrictM Reseller	9,795	9.8
Media.net Direct	9,668	9.67
ShareThrough Direct	9,598	9.6
Sovrn Direct	9,558	9.56
Criteo Reseller	9,023	9.02
Teads Direct	8,934	8.93
Amazon Reseller	8,306	8.31
Telaria Reseller	8,203	8.2
Amazon APS Reseller	8,192	8.19
RhythmOne Direct	8,032	8.03
Google Publisher Tag	7,842	7.84
Converstand Media Direct	7,838	7.84
LKQD Reseller	7,820	7.82
E-Planning Reseller	7,745	7.74
Rich Audience Reseller	7,677	7.68
Improve Digital Direct	7,653	7.65
Yahoo Direct	7,612	7.61
Sonobi Direct	7,593	7.59
33 Across Direct	7,576	7.58
vidoomy Reseller	7,418	7.42
Synacor Reseller	7,310	7.31
Consent Management Platform API v 2.0	7,280	7.28
GumGum Direct	7,259	7.26
Between Digital Reseller	7,175	7.18
Smaato Direct	7,072	7.07
AOL Direct	6,920	6.92
SmartyAds Reseller	6,907	6.91
Adform Direct	6,870	6.87
Undertone Reseller	6,762	6.76
Admixer Reseller	6,746	6.75
Google Floodlight Counter	6,682	6.68
Outbrain Reseller	6,676	6.68
AdYouLike Direct	6,599	6.6
Aniview Reseller	6,547	6.55
Rich Audience Direct	6,429	6.43
ContextWeb Direct	6,406	6.41
Criteo	6,401	6.4
Yieldmo Direct	6,342	6.34
ORC International Direct	6,291	6.29
FreeWheel Direct	6,158	6.16
LinkedIn Ads	5,936	5.94
Connectad Reseller	5,840	5.84
Mobfox Reseller	5,806	5.81
Outbrain Direct	5,778	5.78
fluct Reseller	5,735	5.74
AdMan Direct	5,560	5.56
AppNexus	5,484	5.48
DistrictM Direct	5,396	5.4
Teads Reseller	5,238	5.24
Amazon Ad System	5,169	5.17
Between Digital Direct	5,136	5.14
Seedtag Direct	5,049	5.05
Xapads Reseller	5,034	5.03
Nativo Reseller	5,002	5
The Trade Desk	4,940	4.94
SpotXChange Direct	4,927	4.93
Taboola Direct	4,891	4.89
Brave Reseller	4,828	4.83
Vidazoo Reseller	4,775	4.78
App-Ads.txt	4,764	4.76
E-Planning Direct	4,730	4.73
ucfunnel Reseller	4,701	4.7
Nativo Direct	4,589	4.59
Connectad Direct	4,567	4.57
Kargo Reseller	4,454	4.45
Smartclip Reseller	4,372	4.37
Pubmatic	4,227	4.23
Yieldlab Reseller	4,177	4.18
Rubicon Project	4,143	4.14
Undertone Direct	4,131	4.13
MGID Direct	4,099	4.1
FLoC	4,078	4.08
Quantum Native Solutions Reseller	4,028	4.03
vidoomy Direct	3,986	3.99
Openads/OpenX	3,972	3.97
fluct Direct	3,964	3.96
RTB House Reseller	3,955	3.96
Comet Cox Media Reseller	3,939	3.94
AmazonBot Disallow	3,937	3.94
GroundTruth Reseller	3,916	3.92
Adtelligent Direct	3,894	3.89
Twitter Ads	3,860	3.86
Amazon Associates	3,827	3.83
Next Millenium Direct	3,760	3.76
ID5	3,736	3.74
RTB House Direct	3,703	3.7
SpringServe Reseller	3,564	3.56
Next Millenium Reseller	3,512	3.51
Amazon Transparent Ad Marketplace	3,509	3.51
Triton Digital Reseller	3,381	3.38
comScore Activation	3,373	3.37
Taboola	3,331	3.33
Kargo Direct	3,278	3.28
Adtelligent Reseller	3,203	3.2
Index Exchange	3,188	3.19
Infolinks Direct	3,177	3.18
MGID Reseller	3,176	3.18
Bidtellect Reseller	3,148	3.15
Brightcom Direct	3,141	3.14
Vidazoo Direct	3,123	3.12
Revcontent Direct	3,063	3.06
SunMedia Direct	3,028	3.03
LoopMe Direct	3,024	3.02
Mars Media Group Reseller	3,006	3.01
Stroeer Direct	2,994	2.99
Fyber Reseller	2,961	2.96
TargetSpot Reseller	2,945	2.94
Google Floodlight Sales	2,915	2.92
Tremor Video Direct	2,898	2.9
Consumable Reseller	2,874	2.87
Connatix Direct	2,866	2.87
Beachfront Direct	2,862	2.86
Admixer Direct	2,858	2.86
Insticator Direct	2,836	2.84
Chocolate Reseller	2,787	2.79
Revcontent Reseller	2,769	2.77
LKQD Direct	2,755	2.76
Smartstream Reseller	2,751	2.75
Adobe Audience Manager	2,672	2.67
Smartclip Direct	2,652	2.65
Mobfox Direct	2,617	2.62
Stroeer Reseller	2,615	2.62
Telaria Direct	2,588	2.59
Synacor Direct	2,584	2.58
SpringServe Direct	2,582	2.58
Chocolate Direct	2,570	2.57
ucfunnel Direct	2,568	2.57
Yieldlab Direct	2,514	2.51
SmartyAds Direct	2,505	2.5
Viralize Direct	2,440	2.44
Viralize Reseller	2,404	2.4
Xapads Direct	2,384	2.38
DemDex	2,331	2.33
ad.plus Direct	2,322	2.32
Gamoshi Reseller	2,314	2.31
Google Inteactive Media Ads	2,293	2.29
Aniview Direct	2,253	2.25
Teads	2,177	2.18
Brightcom Reseller	2,148	2.15
Triton Digital Direct	2,126	2.13
TripleLift	2,108	2.11
IponWeb BidSwitch	2,077	2.08
Outbrain	2,073	2.07
Yoc Direct	2,060	2.06
Facebook Reseller	2,045	2.04
Consumable Direct	2,010	2.01
my6sense Reseller	1,965	1.96
Prebid	1,959	1.96
Reddit Ads	1,956	1.96
Taboola Reseller	1,921	1.92
Tappx Direct	1,891	1.89
Genesis Media Reseller	1,887	1.89
Unified ID 2.0	1,817	1.82
Improve Digital	1,740	1.74
Sharethrough	1,718	1.72
DynAdmic Reseller	1,703	1.7
WideOrbit Reseller	1,701	1.7
Blockthrough	1,697	1.7
ExactTarget	1,695	1.7
Dailymotion Direct	1,679	1.68
Tapad	1,666	1.67
Lockerdome Direct	1,661	1.66
Integral Ad Science	1,618	1.62
AdTrue Direct	1,615	1.62
BrightRoll Reseller	1,597	1.6
Truvid Direct	1,563	1.56
Conversant	1,557	1.56
Burst Media	1,550	1.55
TrustX Direct	1,526	1.53
Header Tag by Index Exchange	1,520	1.52
AdRoll	1,513	1.51
Insticator Reseller	1,512	1.51
Yoc Reseller	1,500	1.5
AerServ Reseller	1,477	1.48
pixfuture Direct	1,475	1.48
adstir Reseller	1,464	1.46
SunMedia Reseller	1,449	1.45
Yadro BannerHost	1,411	1.41
Sekindo Direct	1,347	1.35
Primis Direct	1,343	1.34
Tappx Reseller	1,341	1.34
Gamma SSP Reseller	1,326	1.33
LiveIntent	1,305	1.31
Turn	1,301	1.3
Adform	1,300	1.3
ContextWeb	1,296	1.3
Mars Media Group Direct	1,286	1.29
Snap Pixel	1,275	1.27
Playground XYZ Publisher	1,260	1.26
YieldBot Reseller	1,233	1.23
Sonobi	1,230	1.23
Next Millennium Publisher	1,224	1.22
StackAdapt	1,213	1.21
Affiliate Window	1,180	1.18
LiveIntent Direct	1,178	1.18
Exponential Direct	1,160	1.16
Underdog Media Direct	1,156	1.16
Seedtag Reseller	1,129	1.13
StickyAds TV	1,113	1.11
Yieldmo	1,103	1.1
Aggregate Knowledge	1,102	1.1
DAConsortium Reseller	1,100	1.1
AWIN	1,093	1.09
AvantisVideo Direct	1,079	1.08
AdBlock Acceptable Ads	1,073	1.07
152 Media Direct	1,048	1.05
Facebook Direct	1,037	1.04
JW Player Tracking	1,027	1.03
AerServ Direct	1,018	1.02
DAConsortium Direct	1,002	1
Imonomy Reseller	979	0.98
ADFOX	956	0.96
Adyoulike	955	0.96
Audigent	955	0.96
Smart Adserver	945	0.94
Imonomy Direct	934	0.93
Somoaudience Reseller	932	0.93
Videology Group Reseller	930	0.93
Native Ads Reseller	921	0.92
Adobe Audience Manager Sync	909	0.91
Connatix Reseller	906	0.91
GumGum	892	0.89
Omnitag	867	0.87
Adapex Publisher	860	0.86
Vidoomy Publisher	856	0.86
Inventory Partner Domain	825	0.82
Nativo	810	0.81
SkimLinks	810	0.81
saambaa Direct	806	0.81
Beeswax	806	0.81
TargetSpot Direct	802	0.8
Commission Junction	800	0.8
SiteScout	780	0.78
Rich Audience	750	0.75
Sourcepoint	744	0.74
Admiral VRM	731	0.73
Gamoshi Direct	710	0.71
Neustar AdAdvisor	708	0.71
Simpli.fi	707	0.71
Permutive	701	0.7
AndBeyond.Media Direct	691	0.69
152 Media Reseller	690	0.69
Quantum Native Solutions Direct	687	0.69
Mediavine	680	0.68
Media.net	670	0.67
Sortable Direct	664	0.66
Rocket Fuel	656	0.66
Fyber Direct	656	0.66
Adbutler	650	0.65
Impact	647	0.65
Netpub Media Publisher	642	0.64
RevContent	628	0.63
Limpid Publisher	626	0.63
cXense	603	0.6
PulsePoint Reseller	595	0.6
Optimatic Reseller	589	0.59
MGID	584	0.58
Mobile Ad Trading Direct	581	0.58
Equativ Publisher	581	0.58
Gamma SSP Direct	580	0.58
Cedato Reseller	572	0.57
DoubleVerify	570	0.57
optAd360 Direct	569	0.57
WideOrbit Direct	564	0.56
Link Share	563	0.56
Brandmetrics	563	0.56
IndexExchange	560	0.56
Yandex	558	0.56
Brave Direct	553	0.55
AdTrue Reseller	535	0.53
DoubleClick Bid Manager	521	0.52
diDNA Publisher	518	0.52
AdAsia Reseller	516	0.52
Genesis Media Direct	511	0.51
Bauer	511	0.51
BlueKai	497	0.5
Intimate Merger	490	0.49
GourmetAds Direct	488	0.49
Vuble Reseller	486	0.49
Wunderkind	485	0.48
Ad.Plus Publisher	479	0.48
Loopme	476	0.48
Connatix	465	0.46
BounceX	463	0.46
FoxPush Publisher	461	0.46
DeepIntent Direct	459	0.46
Flashtalking	455	0.46
C1X Reseller	451	0.45
ad.plus Reseller	451	0.45
WMG International	446	0.45
Google Matched Content	443	0.44
Colombia Online	438	0.44
Eyeota	436	0.44
Experian Reseller	436	0.44
adingo	428	0.43
AndBeyond.Media Publisher	427	0.43
Triple13 Publisher	427	0.43
Freestar Publisher	427	0.43
PHP Ads	426	0.43
MemeVideo Direct	426	0.43
Advertising.com	423	0.42
Mediawayss Direct	416	0.42
adstir Direct	412	0.41
Undertone	411	0.41
FatChilli Publisher	410	0.41
FatChilli Media Publisher	410	0.41
Lockerdome Reseller	409	0.41
AdRiver	406	0.41
MNTN	402	0.4
Ezoic Publisher	395	0.4
RTB House	394	0.39
DeepIntent Reseller	391	0.39
GeoEdge	388	0.39
Raptive	387	0.39
Freestar	385	0.38
optAd360 Publisher	383	0.38
Adiiix Publisher	383	0.38
Roku	378	0.38
Clever Advertising	374	0.37
vi	373	0.37
BlockAdBlock	370	0.37
MediaWallah	368	0.37
ADTECH	361	0.36
Ad Lightning	359	0.36
Vuble Direct	357	0.36
ADman Media	355	0.36
Caraytech e-planning	346	0.35
PlayStream Publisher	345	0.34
RTK Direct	343	0.34
Dable	342	0.34
Smile Wanted Publisher	338	0.34
Atlas	336	0.34
BeOp Publisher	334	0.33
Adpone Publisher	333	0.33
Sekindo Reseller	331	0.33
ExoClick	330	0.33
BidsXchange Publisher	329	0.33
CafeMedia	326	0.33
Minute Media	323	0.32
Project Agora Publisher	323	0.32
Evidon	322	0.32
AvantisVideo Publisher	321	0.32
Quantcast Reseller	318	0.32
Between Digital	316	0.32
Streamlyn Media Reseller	315	0.32
GourmetAds Reseller	315	0.32
Kargo	314	0.31
SSPHighway Reseller	312	0.31
Movable Ink	310	0.31
152 Media Publisher	309	0.31
AcuityAds	308	0.31
AdKernel	308	0.31
Streamlyn Media Direct	307	0.31
Infolinks	306	0.31
Ooyala Reseller	303	0.3
Internet Billboard Direct	303	0.3
Adition	299	0.3
Cedato Direct	297	0.3
PurpleAds Publisher	293	0.29
PulsePoint Direct	293	0.29
StreamRail Reseller	292	0.29
BidFuse Publisher	292	0.29
EMX	284	0.28
DynAdmic Direct	284	0.28
IntentIQ	283	0.28
Total Media Direct	282	0.28
Yahoo Ad Sync	281	0.28
Primis Reseller	281	0.28
Jobcase	277	0.28
Clickio Direct	275	0.27
Interdog Media Publisher	274	0.27
ClickCease	272	0.27
BidSwitch Reseller	270	0.27
DTScout	269	0.27
MicroAd	267	0.27
Advertising Technologies	266	0.27
Bidtellect	265	0.26
Rakuten Affiliate	263	0.26
OnAudience	262	0.26
Exponential Reseller	258	0.26
Nativery	255	0.26
Ligatus Direct	251	0.25
Zedo Direct	249	0.25
Admixer	249	0.25
Hashtag Labs	249	0.25
Comet Cox Media Direct	246	0.25
ad6 media Reseller	245	0.24
Motionspots Reseller	245	0.24
DistroScale Direct	243	0.24
AdAsia Direct	242	0.24
Adnami	241	0.24
Somoaudience Direct	241	0.24
Adswizz	236	0.24
Vertoz Direct	236	0.24
Spotify Advertising	236	0.24
Switch Reseller	232	0.23
AuxoAds Publisher	232	0.23
Mow Player Publisher	227	0.23
AnyManager Publisher	227	0.23
Media Trust	227	0.23
Ezoic Direct	226	0.23
VDO.AI Publisher	223	0.22
Atlas5 Tech Publisher	222	0.22
Media Innovation Group	221	0.22
Vhbx Reseller	221	0.22
Adelphic	219	0.22
Dailymotion Reseller	219	0.22
Ezoic	218	0.22
Automatad Publisher	217	0.22
Switch Concepts Direct	216	0.22
So-net Media	216	0.22
Rewardful	214	0.21
Mobile Ad Trading Reseller	213	0.21
PubWise Publisher	213	0.21
Onomagic Publisher	209	0.21
Verve Publisher	208	0.21
Chaturbate	207	0.21
Yektanet	207	0.21
Publift Fuse Platform	205	0.2
Podsights	204	0.2

1,623,959 Detections

of Advertising in the Top 100k Sites. Last updated 07th Mar 2025.

DoubleClick.Net is currently the most popular technology in this category.