Advertising Usage Distribution in the Top 100k Sites

Top In Advertising Usage Distribution in the Top 100k Sites

Technology	Websites	%
DoubleClick.Net	60,854	60.85
Ads.txt	19,570	19.57
Google Remarketing	18,552	18.55
Google Direct	18,320	18.32
Facebook Custom Audiences	16,461	16.46
Google Adsense	14,969	14.97
RubiconProject Reseller	14,062	14.06
AppNexus Reseller	14,051	14.05
PubMatic Reseller	14,030	14.03
Google Reseller	13,846	13.85
OpenX Reseller	13,761	13.76
IndexExchange Reseller	13,426	13.43
SmartAdServer Reseller	13,152	13.15
ContextWeb Reseller	12,852	12.85
Improve Digital Reseller	12,561	12.56
RubiconProject Direct	12,515	12.52
Sellers Json	12,336	12.34
FreeWheel Reseller	12,081	12.08
PubMatic Direct	11,915	11.92
RhythmOne Reseller	11,858	11.86
OneTag Reseller	11,852	11.85
Smaato Reseller	11,794	11.79
Lijit Reseller	11,660	11.66
Yahoo Reseller	11,619	11.62
IndexExchange Direct	11,608	11.61
AppNexus Direct	11,511	11.51
ShareThrough Reseller	11,476	11.48
Amazon APS Direct	11,430	11.43
Amazon Direct	11,373	11.37
LoopMe Reseller	11,311	11.31
Sonobi Reseller	11,264	11.26
Adform Reseller	11,237	11.24
OpenX Direct	11,133	11.13
Sovrn Reseller	11,119	11.12
AOL Reseller	10,939	10.94
ORC International Reseller	10,906	10.91
Lijit Direct	10,825	10.82
Triple Lift Reseller	10,800	10.8
GumGum Reseller	10,754	10.75
SpotXChange Reseller	10,708	10.71
AdMan Reseller	10,550	10.55
The MediaGrid Direct	10,533	10.53
33 Across Reseller	10,508	10.51
Media.net Reseller	10,367	10.37
OneTag Direct	10,352	10.35
The MediaGrid Reseller	10,328	10.33
Tremor Video Reseller	10,270	10.27
AdYouLike Reseller	10,163	10.16
Converstand Media Reseller	10,151	10.15
Triple Lift Direct	10,130	10.13
Beachfront Reseller	10,063	10.06
Criteo Direct	10,058	10.06
DistrictM Reseller	9,934	9.93
Yieldmo Reseller	9,848	9.85
SmartAdServer Direct	9,783	9.78
Sovrn Direct	9,637	9.64
Media.net Direct	9,598	9.6
ShareThrough Direct	9,398	9.4
Criteo Reseller	8,885	8.88
Teads Direct	8,840	8.84
RhythmOne Direct	8,342	8.34
Telaria Reseller	8,184	8.18
Google Publisher Tag	8,105	8.1
Amazon Reseller	8,010	8.01
Amazon APS Reseller	7,984	7.98
LKQD Reseller	7,944	7.94
Converstand Media Direct	7,843	7.84
Improve Digital Direct	7,840	7.84
Yahoo Direct	7,825	7.82
Synacor Reseller	7,655	7.66
Sonobi Direct	7,514	7.51
33 Across Direct	7,412	7.41
E-Planning Reseller	7,394	7.39
vidoomy Reseller	7,274	7.27
GumGum Direct	7,149	7.15
AOL Direct	7,142	7.14
Rich Audience Reseller	7,069	7.07
Between Digital Reseller	6,989	6.99
Consent Management Platform API v 2.0	6,931	6.93
Adform Direct	6,802	6.8
Smaato Direct	6,693	6.69
Google Floodlight Counter	6,690	6.69
SmartyAds Reseller	6,583	6.58
ORC International Direct	6,571	6.57
ContextWeb Direct	6,549	6.55
Undertone Reseller	6,498	6.5
Rich Audience Direct	6,464	6.46
Admixer Reseller	6,444	6.44
Yieldmo Direct	6,420	6.42
Aniview Reseller	6,378	6.38
AdYouLike Direct	6,327	6.33
FreeWheel Direct	6,310	6.31
Outbrain Reseller	6,209	6.21
Criteo	6,122	6.12
LinkedIn Ads	6,092	6.09
DistrictM Direct	5,806	5.81
Outbrain Direct	5,751	5.75
Mobfox Reseller	5,642	5.64
fluct Reseller	5,627	5.63
AdMan Direct	5,579	5.58
AppNexus	5,403	5.4
SpotXChange Direct	5,269	5.27
Teads Reseller	5,254	5.25
Connectad Reseller	5,138	5.14
Taboola Direct	5,017	5.02
Amazon Ad System	5,010	5.01
Between Digital Direct	4,979	4.98
The Trade Desk	4,855	4.86
E-Planning Direct	4,725	4.72
Connectad Direct	4,725	4.72
Vidazoo Reseller	4,660	4.66
Nativo Direct	4,430	4.43
Nativo Reseller	4,416	4.42
ucfunnel Reseller	4,403	4.4
Seedtag Direct	4,384	4.38
Rubicon Project	4,251	4.25
Xapads Reseller	4,232	4.23
Pubmatic	4,210	4.21
Undertone Direct	4,210	4.21
Quantum Native Solutions Reseller	4,112	4.11
Comet Cox Media Reseller	4,080	4.08
Smartclip Reseller	4,065	4.06
Adtelligent Direct	4,051	4.05
fluct Direct	3,965	3.96
vidoomy Direct	3,956	3.96
GroundTruth Reseller	3,931	3.93
Kargo Reseller	3,896	3.9
Openads/OpenX	3,856	3.86
Twitter Ads	3,851	3.85
Yieldlab Reseller	3,841	3.84
FLoC	3,777	3.78
MGID Direct	3,774	3.77
Next Millenium Direct	3,683	3.68
Brave Reseller	3,677	3.68
Amazon Associates	3,665	3.66
Amazon Transparent Ad Marketplace	3,656	3.66
RTB House Direct	3,621	3.62
SpringServe Reseller	3,620	3.62
ID5	3,440	3.44
Taboola	3,398	3.4
AmazonBot Disallow	3,384	3.38
RTB House Reseller	3,365	3.36
comScore Activation	3,345	3.34
Bidtellect Reseller	3,302	3.3
Next Millenium Reseller	3,292	3.29
Index Exchange	3,252	3.25
Infolinks Direct	3,200	3.2
Brightcom Direct	3,181	3.18
Triton Digital Reseller	3,166	3.17
Revcontent Direct	3,138	3.14
LoopMe Direct	3,094	3.09
Adtelligent Reseller	3,082	3.08
Fyber Reseller	3,074	3.07
Tremor Video Direct	3,041	3.04
Kargo Direct	2,981	2.98
Stroeer Direct	2,968	2.97
SunMedia Direct	2,957	2.96
Beachfront Direct	2,941	2.94
Revcontent Reseller	2,902	2.9
MGID Reseller	2,902	2.9
Google Floodlight Sales	2,878	2.88
Connatix Direct	2,845	2.84
LKQD Direct	2,787	2.79
Admixer Direct	2,758	2.76
Smartclip Direct	2,747	2.75
SpringServe Direct	2,728	2.73
Telaria Direct	2,705	2.7
Adobe Audience Manager	2,703	2.7
Synacor Direct	2,644	2.64
TargetSpot Reseller	2,625	2.62
Vidazoo Direct	2,618	2.62
Yieldlab Direct	2,599	2.6
ucfunnel Direct	2,573	2.57
Chocolate Reseller	2,540	2.54
Mobfox Direct	2,493	2.49
Consumable Reseller	2,445	2.44
Viralize Direct	2,431	2.43
DemDex	2,415	2.42
Mars Media Group Reseller	2,393	2.39
SmartyAds Direct	2,369	2.37
Chocolate Direct	2,368	2.37
ad.plus Direct	2,346	2.35
Smartstream Reseller	2,322	2.32
Stroeer Reseller	2,312	2.31
Viralize Reseller	2,278	2.28
Google Inteactive Media Ads	2,275	2.28
Aniview Direct	2,272	2.27
Triton Digital Direct	2,256	2.26
Teads	2,216	2.22
Outbrain	2,150	2.15
TripleLift	2,118	2.12
Insticator Direct	2,118	2.12
Xapads Direct	2,103	2.1
Yoc Direct	2,037	2.04
Gamoshi Reseller	2,003	2
IponWeb BidSwitch	1,971	1.97
Consumable Direct	1,966	1.97
my6sense Reseller	1,927	1.93
Improve Digital	1,889	1.89
Taboola Reseller	1,883	1.88
Facebook Reseller	1,873	1.87
Genesis Media Reseller	1,840	1.84
Unified ID 2.0	1,835	1.84
Brightcom Reseller	1,799	1.8
Prebid	1,786	1.79
WideOrbit Reseller	1,782	1.78
Reddit Ads	1,763	1.76
BrightRoll Reseller	1,752	1.75
Lockerdome Direct	1,714	1.71
AdTrue Direct	1,704	1.7
Burst Media	1,695	1.7
Dailymotion Direct	1,646	1.65
Tapad	1,623	1.62
Blockthrough	1,595	1.6
Header Tag by Index Exchange	1,595	1.6
Tappx Direct	1,590	1.59
Truvid Direct	1,567	1.57
Sharethrough	1,550	1.55
AerServ Reseller	1,543	1.54
DynAdmic Reseller	1,533	1.53
AdRoll	1,517	1.52
ExactTarget	1,514	1.51
SunMedia Reseller	1,503	1.5
Integral Ad Science	1,497	1.5
Conversant	1,488	1.49
Yadro BannerHost	1,459	1.46
TrustX Direct	1,455	1.46
pixfuture Direct	1,432	1.43
Primis Direct	1,385	1.38
Sekindo Direct	1,376	1.38
ContextWeb	1,356	1.36
Yoc Reseller	1,339	1.34
LiveIntent	1,267	1.27
Playground XYZ Publisher	1,262	1.26
YieldBot Reseller	1,249	1.25
adstir Reseller	1,224	1.22
LiveIntent Direct	1,221	1.22
Snap Pixel	1,215	1.21
Adform	1,208	1.21
Exponential Direct	1,208	1.21
StackAdapt	1,204	1.2
Gamma SSP Reseller	1,186	1.19
StickyAds TV	1,179	1.18
Affiliate Window	1,128	1.13
AvantisVideo Direct	1,122	1.12
Next Millennium Publisher	1,122	1.12
Yieldmo	1,101	1.1
AdBlock Acceptable Ads	1,091	1.09
DAConsortium Reseller	1,084	1.08
Sonobi	1,062	1.06
Underdog Media Direct	1,060	1.06
Mars Media Group Direct	1,050	1.05
152 Media Direct	1,048	1.05
AWIN	1,041	1.04
AerServ Direct	1,031	1.03
JW Player Tracking	1,015	1.01
Imonomy Reseller	1,010	1.01
Videology Group Reseller	1,009	1.01
Aggregate Knowledge	1,007	1.01
Turn	1,001	1
Tappx Reseller	979	0.98
Seedtag Reseller	972	0.97
Native Ads Reseller	969	0.97
ADFOX	961	0.96
TargetSpot Direct	956	0.96
Adyoulike	955	0.96
Adobe Audience Manager Sync	932	0.93
Imonomy Direct	923	0.92
Audigent	917	0.92
Somoaudience Reseller	915	0.92
Omnitag	874	0.87
Smart Adserver	870	0.87
Vidoomy Publisher	850	0.85
BlueKai	843	0.84
Connatix Reseller	841	0.84
Nativo	794	0.79
GumGum	789	0.79
Adapex Publisher	779	0.78
SiteScout	777	0.78
SkimLinks	767	0.77
saambaa Direct	761	0.76
Inventory Partner Domain	746	0.75
Rich Audience	738	0.74
WideOrbit Direct	731	0.73
Sourcepoint	717	0.72
Facebook Direct	712	0.71
Admiral VRM	708	0.71
Simpli.fi	703	0.7
DAConsortium Direct	698	0.7
Permutive	690	0.69
Quantum Native Solutions Direct	686	0.69
Beeswax	666	0.67
RevContent	661	0.66
Commission Junction	660	0.66
Mediavine	654	0.65
Sortable Direct	649	0.65
Neustar AdAdvisor	648	0.65
Mobile Ad Trading Direct	644	0.64
Adbutler	632	0.63
Media.net	625	0.62
Gamma SSP Direct	624	0.62
Impact	621	0.62
PulsePoint Reseller	617	0.62
Optimatic Reseller	605	0.6
Cedato Reseller	600	0.6
optAd360 Direct	590	0.59
Rocket Fuel	588	0.59
cXense	588	0.59
Yandex	576	0.58
AdTrue Reseller	572	0.57
Brandmetrics	563	0.56
Netpub Media Publisher	558	0.56
AdAsia Reseller	551	0.55
Genesis Media Direct	548	0.55
MGID	537	0.54
diDNA Publisher	526	0.53
Insticator Reseller	526	0.53
Fyber Direct	520	0.52
Eyeota	514	0.51
Vuble Reseller	507	0.51
Gamoshi Direct	503	0.5
AndBeyond.Media Direct	502	0.5
Link Share	489	0.49
ad.plus Reseller	484	0.48
WMG International	482	0.48
Connatix	479	0.48
C1X Reseller	471	0.47
Mediawayss Direct	469	0.47
Lockerdome Reseller	466	0.47
Wunderkind	466	0.47
Advertising.com	465	0.46
Experian Reseller	464	0.46
Colombia Online	463	0.46
GeoEdge	458	0.46
Equativ Publisher	458	0.46
DoubleClick Bid Manager	457	0.46
Bauer	457	0.46
MemeVideo Direct	445	0.44
Ad.Plus Publisher	445	0.44
Google Matched Content	441	0.44
BounceX	439	0.44
adingo	438	0.44
vi	438	0.44
FoxPush Publisher	436	0.44
GourmetAds Direct	432	0.43
AndBeyond.Media Publisher	429	0.43
adstir Direct	421	0.42
IntentIQ	417	0.42
PHP Ads	416	0.42
152 Media Reseller	415	0.42
Undertone	412	0.41
Freestar	412	0.41
Triple13 Publisher	412	0.41
Freestar Publisher	412	0.41
Dable	410	0.41
DeepIntent Reseller	407	0.41
DeepIntent Direct	403	0.4
RTB House	401	0.4
DoubleVerify	400	0.4
ADTECH	396	0.4
FatChilli Publisher	390	0.39
FatChilli Media Publisher	390	0.39
Ad Lightning	381	0.38
MNTN	379	0.38
Intimate Merger	377	0.38
RTK Direct	377	0.38
Caraytech e-planning	377	0.38
Flashtalking	374	0.37
Clever Advertising	373	0.37
BlockAdBlock	370	0.37
Adiiix Publisher	368	0.37
Loopme	367	0.37
AdRiver	365	0.36
Limpid Publisher	365	0.36
MediaWallah	360	0.36
Vuble Direct	360	0.36
IndexExchange	355	0.36
Raptive	344	0.34
Ezoic Publisher	343	0.34
Sekindo Reseller	343	0.34
BeOp Publisher	342	0.34
ExoClick	338	0.34
ADman Media	338	0.34
optAd360 Publisher	338	0.34
Ooyala Reseller	337	0.34
Internet Billboard Direct	336	0.34
PlayStream Publisher	334	0.33
Adpone Publisher	333	0.33
Atlas	332	0.33
Roku	331	0.33
Quantcast Reseller	329	0.33
PulsePoint Direct	328	0.33
Smile Wanted Publisher	328	0.33
Total Media Direct	327	0.33
Movable Ink	325	0.32
SSPHighway Reseller	325	0.32
GourmetAds Reseller	324	0.32
AvantisVideo Publisher	323	0.32
Streamlyn Media Reseller	321	0.32
Streamlyn Media Direct	318	0.32
Project Agora Publisher	318	0.32
Brave Direct	317	0.32
Cedato Direct	315	0.32
Evidon	311	0.31
Clickio Direct	311	0.31
StreamRail Reseller	310	0.31
AcuityAds	302	0.3
Jobcase	302	0.3
152 Media Publisher	298	0.3
PurpleAds Publisher	297	0.3
Comet Cox Media Direct	296	0.3
DynAdmic Direct	295	0.3
OneTag	289	0.29
Hashtag Labs	289	0.29
Infolinks	285	0.29
DTScout	285	0.29
Primis Reseller	285	0.29
BidsXchange Publisher	285	0.29
BidSwitch Reseller	284	0.28
CafeMedia	283	0.28
Between Digital	283	0.28
OnAudience	277	0.28
ClickCease	276	0.28
Exponential Reseller	276	0.28
Somoaudience Direct	271	0.27
Adition	270	0.27
MicroAd	270	0.27
Ligatus Direct	270	0.27
AdKernel	270	0.27
Advertising Technologies	268	0.27
Interdog Media Publisher	268	0.27
ad6 media Reseller	267	0.27
Nativery	259	0.26
Vhbx Reseller	259	0.26
Zedo Direct	258	0.26
DistroScale Direct	257	0.26
AdAsia Direct	253	0.25
BidFuse Publisher	252	0.25
Vertoz Direct	247	0.25
Rakuten Affiliate	245	0.24
Mobile Ad Trading Reseller	245	0.24
Kargo	243	0.24
Switch Reseller	242	0.24
Bidtellect	242	0.24
Adnami	239	0.24
Minute Media	238	0.24
AuxoAds Publisher	235	0.24
Ezoic Direct	234	0.23
Adelphic	231	0.23
Mow Player Publisher	230	0.23
Chaturbate	229	0.23
Yahoo Ad Sync	229	0.23
Admixer	229	0.23
Switch Concepts Direct	226	0.23
AnyManager Publisher	226	0.23
Adswizz	220	0.22
Podsights	220	0.22
Ezoic	218	0.22
Dailymotion Reseller	216	0.22
Automatad Publisher	213	0.21
Verve Publisher	212	0.21
PubWise Publisher	211	0.21
saambaa Reseller	209	0.21
FirstImpression Direct	208	0.21
Yektanet	207	0.21
YuMe Direct	207	0.21
pixfuture Reseller	205	0.2
So-net Media	204	0.2
RockerBox	203	0.2
Videology Group Direct	203	0.2
Media Innovation Group	202	0.2
Media Trust	202	0.2
Infolinks Reseller	200	0.2
Publift Fuse Platform	200	0.2
Spotify Advertising	200	0.2

1,586,875 Detections

of Advertising in the Top 100k Sites. Last updated 14th Nov 2024.

Blockthrough is currently the most popular technology in this category.