Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	499,774	49.98
Global Site Tag	433,966	43.4
Facebook Pixel	157,995	15.8
Google Conversion Linker	152,103	15.21
Facebook Conversion Tracking	128,171	12.82
Facebook Signal	100,227	10.02
Facebook Domain Insights	76,926	7.69
Hotjar	72,857	7.29
Cloudflare Insights	61,253	6.13
Google Conversion Tracking	60,104	6.01
Cloudflare Web Analytics	59,844	5.98
Microsoft Clarity	57,610	5.76
Bing Universal Event Tracking	54,621	5.46
TikTok Conversion Tracking Pixel	49,949	4.99
Yandex Metrika	45,471	4.55
LinkedIn Insights	44,954	4.5
New Relic	39,033	3.9
Fastly	38,801	3.88
Twitter Conversion Tracking	31,248	3.12
Hubspot	28,560	2.86
Cloudflare Rocket Loader	26,346	2.63
Salesforce	25,314	2.53
Google Optimize 360	24,738	2.47
Klaviyo	23,524	2.35
Matomo	22,994	2.3
Twitter Website Universal Tag	19,454	1.95
Funding Choices	17,916	1.79
Adobe Dynamic Tag Management	17,586	1.76
Pinterest Conversion Tracking	17,521	1.75
PayPal Marketing Solutions	17,213	1.72
Trustpilot	13,760	1.38
Adobe Marketing Cloud	12,869	1.29
comScore	12,761	1.28
Microsoft Azure Monitor	12,458	1.25
Lotame Crowd Control	11,907	1.19
CrazyEgg	11,699	1.17
KnowBe4	11,544	1.15
DoubleClick Floodlight	11,526	1.15
Reddit Conversion Tracking	11,524	1.15
Twitter Analytics	11,426	1.14
Rapleaf	11,149	1.11
Omniture SiteCatalyst	11,100	1.11
Yahoo Dot	10,993	1.1
Visual Website Optimizer	10,819	1.08
Azure Monitor	10,743	1.07
Segment	10,162	1.02
Snowplow	10,008	1
Active Campaign	9,958	1
LiveRamp	9,900	0.99
Pardot	9,177	0.92
Brevo	9,159	0.92
MailerLite	8,804	0.88
FullStory	8,509	0.85
Akamai mPulse	8,444	0.84
Baidu Analytics	8,159	0.82
RudderStack	8,129	0.81
Quantcast Measurement	8,123	0.81
Grafana	7,833	0.78
Yahoo Web Analytics	7,426	0.74
Top Mail.ru	7,250	0.73
Google Analytics IP Anonymization	7,124	0.71
Amplitude	7,080	0.71
MediaMath	6,883	0.69
Report URI	5,953	0.6
Optimizely	5,882	0.59
Microsoft Application Insights	5,856	0.59
Mixpanel	5,829	0.58
Mouseflow	5,733	0.57
Adobe Launch	5,571	0.56
Histats	5,228	0.52
Marketo	5,145	0.51
Dynatrace OneAgent	5,133	0.51
OpenTelemetry	4,944	0.49
StatCounter	4,843	0.48
Tynt Tracer	4,814	0.48
Datadog	4,732	0.47
Digital Window	4,430	0.44
Ruxit	4,414	0.44
Dotomi	4,385	0.44
33 Across	4,307	0.43
ZoomInfo	4,242	0.42
Kwai Conversion Tracking	4,209	0.42
Attentive	4,156	0.42
Plausible Analytics	4,108	0.41
SendPulse	4,067	0.41
Lucky Orange	4,043	0.4
Google Call Conversion Tracking	4,030	0.4
Everest Technologies	3,971	0.4
UptimeRobot	3,934	0.39
PostHog	3,911	0.39
6sense	3,902	0.39
Adobe Analytics	3,804	0.38
CNZZ	3,662	0.37
Matomo Tag Manager	3,652	0.37
AppsFlyer	3,576	0.36
Confiant	3,575	0.36
accessiBe	3,567	0.36
loader.io	3,532	0.35
Pingdom RUM	3,367	0.34
Nielsen	3,318	0.33
Heap	3,271	0.33
Dynatrace	3,163	0.32
Smartlook	3,136	0.31
WP Advanced Ads	3,136	0.31
Chartbeat	3,114	0.31
Pendo	3,106	0.31
Bazaarvoice	3,055	0.31
Leadfeeder	2,825	0.28
Clearbit	2,730	0.27
Supership	2,713	0.27
Google Analytics with Ad Tracking	2,659	0.27
AB Tasty	2,601	0.26
Clicky	2,534	0.25
LiveInternet	2,471	0.25
Naver Analytics	2,464	0.25
Content Square	2,453	0.25
CQuotient	2,419	0.24
Rambler	2,402	0.24
Metricool	2,339	0.23
Fathom Analytics	2,327	0.23
Gemius	2,327	0.23
Parse.ly	2,321	0.23
Innocraft Cloud	2,269	0.23
dotdigital Engagement Cloud	2,232	0.22
Adjust	2,218	0.22
Eloqua	2,214	0.22
ConvertKit	2,188	0.22
Gemius PL	2,185	0.22
Branch	2,146	0.21
Capterra	2,136	0.21
Adobe Experience Platform Launch	2,101	0.21
RD Station	2,069	0.21
Alexa Metrics	2,011	0.2
Rebuy	2,010	0.2
Alexa Certified Site Metrics	1,978	0.2
Better Stack	1,964	0.2
Omnisend	1,947	0.19
Convert	1,890	0.19
Piwik PRO	1,881	0.19
Ahoy	1,823	0.18
Mautic	1,813	0.18
Freshworks CRM	1,803	0.18
Roistat	1,798	0.18
Signal	1,761	0.18
Elevar	1,739	0.17
Omniture Adobe Test and Target	1,738	0.17
Marfeel	1,735	0.17
Statsig	1,728	0.17
Salesforce Marketing Cloud Personalisation	1,725	0.17
Inspectlet	1,716	0.17
Apollo IO	1,686	0.17
Fingerprint Pro	1,681	0.17
Secomapp	1,677	0.17
AudioEye	1,663	0.17
Braze	1,646	0.16
Claritas	1,639	0.16
Visual Studio Tracking	1,637	0.16
TradeDoubler	1,586	0.16
Salesforce Web to Lead	1,568	0.16
AppDynamics	1,473	0.15
Simprosys	1,470	0.15
Salesforce Interaction Studio	1,454	0.15
Yahoo Tag Manager	1,448	0.14
Salesforce Audience Studio	1,429	0.14
G2 Conversion	1,414	0.14
51.la	1,407	0.14
SALESmanago	1,394	0.14
iGoDigital	1,384	0.14
Zaraz	1,353	0.14
ClickFunnels	1,344	0.13
PicReel	1,344	0.13
Flag Counter	1,343	0.13
Umami	1,337	0.13
Akamai Page Integrity Manager	1,334	0.13
whos.amung.us	1,329	0.13
Mindbox	1,328	0.13
eSputnik	1,324	0.13
Merge	1,304	0.13
Acint	1,302	0.13
Demandbase	1,296	0.13
Insider	1,267	0.13
Automizely	1,251	0.13
BlueConic	1,247	0.12
Customer.io	1,234	0.12
SpeedCurve	1,232	0.12
Plotly	1,204	0.12
Survicate	1,165	0.12
ThreatMetrix	1,161	0.12
Poptin	1,154	0.12
ProfitWell	1,153	0.12
Monsido	1,151	0.12
ScarabResearch	1,145	0.11
Site24x7	1,129	0.11
Retention.com	1,114	0.11
Amazon Advertising Sizmek Ad Suite	1,101	0.11
ConnectWise	1,098	0.11
Treasure Data	1,086	0.11
Shareaholic	1,081	0.11
BrightEdge	1,067	0.11
Pmetrics	1,053	0.11
HighLevel	1,049	0.1
Bold Commerce	1,043	0.1
Tapfiliate	1,043	0.1
Zoho PageSense	1,026	0.1
Bombora	1,014	0.1
Moat	986	0.1
MailMunch	984	0.1
Blotout	977	0.1
Forter	976	0.1
GrowthBook	976	0.1
Stackify	960	0.1
Loop Returns	960	0.1
WebTrends	958	0.1
Northbeam	953	0.1
FirstPromoter	949	0.09
PageFly	944	0.09
CleverTap	940	0.09
Kameleoon	939	0.09
ETracker	938	0.09
Quantum Metric	926	0.09
Nosto	912	0.09
TVSquared	908	0.09
Gaug.es	903	0.09
Navegg	903	0.09
Qualified	900	0.09
Intelligems	898	0.09
Digioh	889	0.09
Drip	884	0.09
Pipedrive	863	0.09
Zoho CRM	862	0.09
UpSellit	857	0.09
Metorik	854	0.09
Loyalty Lion	854	0.09
OptiMonk	840	0.08
Hyros	840	0.08
Popconvert	833	0.08
LaunchDarkly	830	0.08
SalesLoft	827	0.08
AT Internet	826	0.08
Exponea	814	0.08
Commanders Act	813	0.08
Microsoft Dynamics 365 Marketing	811	0.08
Cedexis	806	0.08
Karte	805	0.08
Supabase	803	0.08
GRIN	789	0.08
Riskified	788	0.08
ProLayers LeadConnector	780	0.08
Stape	779	0.08
Sumo	778	0.08
Beehiiv	766	0.08
Feathr	756	0.08
Userpilot	752	0.08
Shoplift	751	0.08
UserGuiding	743	0.07
Honeybadger	741	0.07
Dynamic Yield	732	0.07
Dinamize	728	0.07
retail CRM	724	0.07
Tolstoy	717	0.07
Listrak	709	0.07
Findify	707	0.07
Kenshoo	690	0.07
SpyCloud	689	0.07
Ptengine	686	0.07
Lead Forensics	682	0.07
emBlue	682	0.07
Monetate	681	0.07
Bizible	680	0.07
SharpSpring	677	0.07
ShieldSquare	671	0.07
MoEngage	668	0.07
RevenueHunt	653	0.07
OpenReplay	643	0.06
Partnerize	632	0.06
aWeber	631	0.06
ClickDimensions	630	0.06
Mieruca	629	0.06
Yottaa	629	0.06
Instana	628	0.06
WizRocket	616	0.06
Google Analyticator	614	0.06
iovation	612	0.06
SaleCycle	581	0.06
Usabilla	580	0.06
Infusionsoft	578	0.06
Agora	578	0.06
Connectif	576	0.06
Sprig	572	0.06
Curalate	570	0.06
ActiveProspect	567	0.06
HotLog	565	0.06
PriceSpider	565	0.06
Clerk	564	0.06
Thrive Leads	563	0.06
Hitwebcounter	563	0.06
Benchmark	560	0.06
Affiliatly	552	0.06
Black Crow AI	552	0.06
Blue	546	0.05
ipstack	541	0.05
Netcore	540	0.05
CallTrackingMetrics	535	0.05
Clarivate	534	0.05
CartStack	524	0.05
mParticle	524	0.05
Conversant Media	520	0.05
GoKwik	518	0.05
Qubit	517	0.05
Simple Analytics	509	0.05
Leadinfo	491	0.05
HetrixTools	491	0.05
Ravelin	482	0.05
Maileon	479	0.05
SessionCam	476	0.05
Acoustic Campaign	476	0.05
Raygun	475	0.05
Spotler Activate	473	0.05
Smart Emailing	471	0.05
DotMetrics	468	0.05
InsightExpress	460	0.05
Visitor Analytics	459	0.05
Retail Rocket	459	0.05
Amplemarket	459	0.05
Crowdriff	457	0.05
Blackbaud Raisers Edge	456	0.05
Act-On	455	0.05
Doppler	447	0.04
Intellimize	441	0.04
ShinyStat	439	0.04
Dreamdata	430	0.04
Instantly	429	0.04
Konduto	425	0.04
PartnerStack	425	0.04
Varify	424	0.04
Marin Software	423	0.04
Albacross	422	0.04
Google AMP Client ID	416	0.04
DataXu	416	0.04
Anonymised	414	0.04
Kommo	412	0.04
Amazon CloudWatch RUM	412	0.04
Sprinklr	412	0.04
eXTReMe Tracking	407	0.04
TUNE	401	0.04
Foleon	401	0.04
Salesfire	399	0.04
US Gov Digital Analytics Program	398	0.04
Woopra	397	0.04
Lytics	397	0.04
Aptrinsic	394	0.04
Rivo Loyalty	392	0.04
Google Content Experiments	388	0.04
AutomateWoo	387	0.04
Netcore Cloud	385	0.04
EveryAction	381	0.04
IO Technologies	379	0.04
AD EBis	378	0.04
Zarget	377	0.04
Clustr Maps	376	0.04
Gainsight	376	0.04
Retargeted	374	0.04
Get Lasso	370	0.04
Care Cart	369	0.04
Plerdy	369	0.04
OnThe IO	366	0.04
Heatmap IT	356	0.04
ChurnZero	356	0.04
Angulartics	355	0.04
OneAll	351	0.04
Loggly	350	0.03
Oktopost	350	0.03
Keen IO	344	0.03
Social Miner	344	0.03
Probely	341	0.03
Openstat	339	0.03
OwnerIQ	339	0.03
AdTriba	339	0.03
Optimizely Recommendations	339	0.03
Supercounters	338	0.03
Segmentify	335	0.03
Smartech	333	0.03
EX.CO	331	0.03
Adscale	330	0.03
SugarCRM	329	0.03
Carma Marketing Hub	327	0.03
Tatari	325	0.03
ABlyft	324	0.03
Trengo	323	0.03
The Hotels Network	322	0.03
Mutiny	322	0.03
KISSmetrics	321	0.03
Freshpaint	320	0.03
WhatConverts	319	0.03
Eulerian	318	0.03
Infoline	317	0.03
Lunio	316	0.03
Littledata	314	0.03
4Cite	311	0.03
SuiteCRM	309	0.03
Smart Leads Inc	309	0.03
Revolver Maps	307	0.03
Beusable	307	0.03
Hello Retail	307	0.03
Mailganer	306	0.03
ContactPigeon	306	0.03
Facebook Tag API	302	0.03
Wicked Reports	300	0.03
Informz	300	0.03
Flexmail	298	0.03
Conga	297	0.03
Sift Science	296	0.03
TruConversion	293	0.03
Oribi Analytics	293	0.03
Clearsale	290	0.03
Freshmarketer	290	0.03
Decibel Insight	288	0.03
SecuredVisit	288	0.03
Acecounter	287	0.03
Navattic	285	0.03
Yieldify	285	0.03
Wigzo	284	0.03
Efficient Frontier	281	0.03
minFraud MaxMind	279	0.03
Talkdesk	277	0.03
SmartHint	276	0.03
Analytify.io	274	0.03
Affilae	274	0.03
OmniConvert	274	0.03
NeonCRM	273	0.03
SpyLog	273	0.03
Flocktory	270	0.03
Webtrekk	269	0.03
Amped	267	0.03
CleverReach	266	0.03
StatusCake	265	0.03
FC2 Analyzer	264	0.03
Coremetrics	264	0.03
Zeta Marketing Platform	262	0.03
GA Connector	261	0.03
Usablenet	261	0.03
PathFactory	261	0.03
Boomtrain	259	0.03
Maxymiser	259	0.03
Polar Analytics	256	0.03
Voyado	255	0.03
Gladly	252	0.03
Freshsales	251	0.03
The Marketer	251	0.03
AvantMetrics	251	0.03
Deadline Funnel	250	0.02
Gleam	250	0.02
BloomReach	250	0.02
Exit Bee	248	0.02
Tolt	247	0.02
ClickTale	246	0.02
Nelio Testing	245	0.02
LiveTex	244	0.02
Opinary	244	0.02