Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	507,114	50.71
Global Site Tag	441,845	44.18
Facebook Pixel	161,748	16.17
Google Conversion Linker	156,114	15.61
Facebook Conversion Tracking	129,229	12.92
Facebook Signal	106,915	10.69
Facebook Domain Insights	77,570	7.76
Hotjar	75,041	7.5
Cloudflare Insights	62,833	6.28
Google Conversion Tracking	62,239	6.22
Cloudflare Web Analytics	61,294	6.13
Microsoft Clarity	60,578	6.06
Bing Universal Event Tracking	56,553	5.66
TikTok Conversion Tracking Pixel	50,970	5.1
LinkedIn Insights	46,808	4.68
Yandex Metrika	45,058	4.51
New Relic	40,059	4.01
Fastly	39,997	4
Twitter Conversion Tracking	32,055	3.21
Hubspot	29,911	2.99
Cloudflare Rocket Loader	26,912	2.69
Salesforce	26,040	2.6
Google Optimize 360	25,294	2.53
Klaviyo	25,091	2.51
Matomo	23,642	2.36
Twitter Website Universal Tag	19,987	2
PayPal Marketing Solutions	18,909	1.89
Pinterest Conversion Tracking	18,794	1.88
Funding Choices	18,392	1.84
Adobe Dynamic Tag Management	17,864	1.79
Trustpilot	14,392	1.44
Adobe Marketing Cloud	13,227	1.32
Microsoft Azure Monitor	13,086	1.31
comScore	12,967	1.3
Lotame Crowd Control	12,134	1.21
Reddit Conversion Tracking	12,079	1.21
CrazyEgg	12,027	1.2
KnowBe4	12,007	1.2
Twitter Analytics	11,983	1.2
DoubleClick Floodlight	11,916	1.19
Yahoo Dot	11,479	1.15
Omniture SiteCatalyst	11,375	1.14
Rapleaf	11,329	1.13
Azure Monitor	11,175	1.12
Visual Website Optimizer	11,144	1.11
Segment	10,425	1.04
Snowplow	10,326	1.03
Active Campaign	10,275	1.03
LiveRamp	10,009	1
Brevo	9,747	0.97
Pardot	9,441	0.94
MailerLite	9,135	0.91
FullStory	8,865	0.89
Akamai mPulse	8,772	0.88
Baidu Analytics	8,696	0.87
RudderStack	8,449	0.84
Grafana	8,444	0.84
Quantcast Measurement	8,386	0.84
Yahoo Web Analytics	7,573	0.76
Top Mail.ru	7,521	0.75
Amplitude	7,498	0.75
Google Analytics IP Anonymization	7,292	0.73
Report URI	6,224	0.62
Optimizely	6,111	0.61
Microsoft Application Insights	6,039	0.6
Mixpanel	5,988	0.6
Mouseflow	5,951	0.6
MediaMath	5,729	0.57
Adobe Launch	5,637	0.56
OpenTelemetry	5,359	0.54
Marketo	5,284	0.53
Dynatrace OneAgent	5,235	0.52
Histats	5,077	0.51
StatCounter	4,922	0.49
Datadog	4,862	0.49
Tynt Tracer	4,791	0.48
Digital Window	4,664	0.47
Ruxit	4,525	0.45
ZoomInfo	4,499	0.45
Dotomi	4,388	0.44
PostHog	4,364	0.44
Plausible Analytics	4,327	0.43
33 Across	4,310	0.43
Attentive	4,294	0.43
Lucky Orange	4,210	0.42
Google Call Conversion Tracking	4,185	0.42
UptimeRobot	4,162	0.42
SendPulse	4,079	0.41
Everest Technologies	4,061	0.41
6sense	4,040	0.4
Adobe Analytics	3,866	0.39
accessiBe	3,770	0.38
Matomo Tag Manager	3,770	0.38
Confiant	3,657	0.37
CNZZ	3,625	0.36
AppsFlyer	3,622	0.36
loader.io	3,601	0.36
Kwai Conversion Tracking	3,586	0.36
Pingdom RUM	3,439	0.34
WP Advanced Ads	3,432	0.34
Nielsen	3,366	0.34
Heap	3,365	0.34
Smartlook	3,307	0.33
Dynatrace	3,231	0.32
Pendo	3,229	0.32
Chartbeat	3,181	0.32
Bazaarvoice	3,102	0.31
Leadfeeder	2,991	0.3
Clearbit	2,818	0.28
Supership	2,750	0.27
Google Analytics with Ad Tracking	2,700	0.27
AB Tasty	2,639	0.26
Clicky	2,608	0.26
Naver Analytics	2,580	0.26
Content Square	2,558	0.26
Metricool	2,497	0.25
CQuotient	2,478	0.25
LiveInternet	2,438	0.24
Fathom Analytics	2,422	0.24
Innocraft Cloud	2,394	0.24
Parse.ly	2,386	0.24
Rambler	2,380	0.24
Gemius	2,357	0.24
Adjust	2,325	0.23
dotdigital Engagement Cloud	2,308	0.23
Eloqua	2,254	0.23
ConvertKit	2,217	0.22
Branch	2,209	0.22
Capterra	2,209	0.22
Gemius PL	2,202	0.22
Omnisend	2,177	0.22
Rebuy	2,138	0.21
Adobe Experience Platform Launch	2,133	0.21
RD Station	2,066	0.21
Alexa Metrics	2,034	0.2
Better Stack	2,016	0.2
Alexa Certified Site Metrics	2,003	0.2
Piwik PRO	1,947	0.19
Convert	1,911	0.19
Statsig	1,888	0.19
Secomapp	1,876	0.19
Mautic	1,874	0.19
Freshworks CRM	1,869	0.19
Ahoy	1,854	0.19
Roistat	1,817	0.18
Inspectlet	1,803	0.18
Apollo IO	1,799	0.18
Elevar	1,784	0.18
Omniture Adobe Test and Target	1,776	0.18
AudioEye	1,765	0.18
Marfeel	1,759	0.18
Salesforce Marketing Cloud Personalisation	1,758	0.18
Signal	1,745	0.17
Salesforce Web to Lead	1,701	0.17
Claritas	1,700	0.17
Braze	1,687	0.17
Visual Studio Tracking	1,684	0.17
Simprosys	1,665	0.17
TradeDoubler	1,615	0.16
51.la	1,600	0.16
Fingerprint Pro	1,556	0.16
AppDynamics	1,504	0.15
Salesforce Interaction Studio	1,498	0.15
Salesforce Audience Studio	1,491	0.15
G2 Conversion	1,455	0.15
Umami	1,438	0.14
Yahoo Tag Manager	1,429	0.14
Zaraz	1,421	0.14
iGoDigital	1,412	0.14
SALESmanago	1,408	0.14
Akamai Page Integrity Manager	1,393	0.14
PicReel	1,392	0.14
Flag Counter	1,376	0.14
Mindbox	1,367	0.14
ClickFunnels	1,360	0.14
Automizely	1,350	0.14
BlueConic	1,329	0.13
Merge	1,328	0.13
Demandbase	1,318	0.13
eSputnik	1,307	0.13
whos.amung.us	1,297	0.13
Insider	1,284	0.13
Customer.io	1,282	0.13
Acint	1,268	0.13
Plotly	1,259	0.13
SpeedCurve	1,246	0.12
ConnectWise	1,220	0.12
ThreatMetrix	1,216	0.12
Poptin	1,211	0.12
Survicate	1,186	0.12
Monsido	1,184	0.12
ScarabResearch	1,183	0.12
Retention.com	1,179	0.12
Site24x7	1,168	0.12
ProfitWell	1,166	0.12
HighLevel	1,148	0.11
Bold Commerce	1,142	0.11
Shareaholic	1,131	0.11
Amazon Advertising Sizmek Ad Suite	1,125	0.11
Treasure Data	1,124	0.11
Pmetrics	1,112	0.11
BrightEdge	1,093	0.11
MailMunch	1,083	0.11
Zoho PageSense	1,072	0.11
Tapfiliate	1,072	0.11
Blotout	1,060	0.11
Bombora	1,050	0.1
PageFly	1,022	0.1
Forter	1,017	0.1
WebTrends	1,007	0.1
Loop Returns	1,003	0.1
GrowthBook	1,002	0.1
Moat	998	0.1
Stackify	989	0.1
Kameleoon	986	0.1
Northbeam	984	0.1
Qualified	983	0.1
Navegg	968	0.1
FirstPromoter	967	0.1
Intelligems	963	0.1
CleverTap	962	0.1
ETracker	958	0.1
Quantum Metric	949	0.09
TVSquared	948	0.09
Nosto	946	0.09
UpSellit	934	0.09
Gaug.es	933	0.09
Popconvert	927	0.09
Drip	923	0.09
Supabase	918	0.09
Zoho CRM	911	0.09
OptiMonk	904	0.09
Digioh	903	0.09
Pipedrive	902	0.09
Metorik	896	0.09
Loyalty Lion	892	0.09
LaunchDarkly	868	0.09
Hyros	856	0.09
Stape	856	0.09
ProLayers LeadConnector	851	0.09
AT Internet	847	0.08
SalesLoft	843	0.08
Microsoft Dynamics 365 Marketing	837	0.08
Beehiiv	829	0.08
Commanders Act	829	0.08
Exponea	829	0.08
Cedexis	828	0.08
Karte	809	0.08
Sumo	808	0.08
GRIN	806	0.08
Riskified	803	0.08
Shoplift	795	0.08
UserGuiding	782	0.08
Userpilot	781	0.08
Feathr	760	0.08
Honeybadger	756	0.08
Dynamic Yield	753	0.08
Tolstoy	750	0.08
SharpSpring	737	0.07
Dinamize	734	0.07
Lead Forensics	728	0.07
Kenshoo	723	0.07
retail CRM	722	0.07
Findify	721	0.07
Listrak	717	0.07
SpyCloud	709	0.07
Ptengine	694	0.07
ShieldSquare	694	0.07
Monetate	692	0.07
Bizible	692	0.07
MoEngage	688	0.07
emBlue	687	0.07
ClickDimensions	672	0.07
RevenueHunt	669	0.07
Agora	660	0.07
OpenReplay	656	0.07
aWeber	652	0.07
Partnerize	651	0.07
Instana	645	0.06
Mieruca	641	0.06
Yottaa	632	0.06
iovation	631	0.06
WizRocket	626	0.06
Google Analyticator	623	0.06
Infusionsoft	619	0.06
Sprig	603	0.06
SaleCycle	601	0.06
Usabilla	593	0.06
PriceSpider	590	0.06
Curalate	586	0.06
Hitwebcounter	581	0.06
Affiliatly	578	0.06
Clerk	578	0.06
Benchmark	576	0.06
Blue	572	0.06
Connectif	571	0.06
Thrive Leads	570	0.06
CallTrackingMetrics	569	0.06
Black Crow AI	568	0.06
ActiveProspect	567	0.06
HotLog	567	0.06
ipstack	565	0.06
Leadinfo	558	0.06
mParticle	550	0.06
GoKwik	544	0.05
Simple Analytics	542	0.05
Clarivate	542	0.05
Netcore	537	0.05
Qubit	527	0.05
CartStack	522	0.05
Conversant Media	522	0.05
SessionCam	513	0.05
Spotler Activate	510	0.05
Amplemarket	510	0.05
Ravelin	502	0.05
HetrixTools	502	0.05
Visitor Analytics	499	0.05
Raygun	496	0.05
Maileon	494	0.05
Blackbaud Raisers Edge	493	0.05
DotMetrics	485	0.05
Smart Emailing	479	0.05
Acoustic Campaign	477	0.05
Act-On	472	0.05
Retail Rocket	465	0.05
InsightExpress	462	0.05
Crowdriff	461	0.05
Salesfire	459	0.05
Marin Software	458	0.05
Doppler	456	0.05
Intellimize	456	0.05
Instantly	452	0.05
Varify	447	0.04
ShinyStat	445	0.04
Dreamdata	444	0.04
Albacross	439	0.04
PartnerStack	436	0.04
Anonymised	434	0.04
Google AMP Client ID	433	0.04
Rivo Loyalty	431	0.04
Kommo	428	0.04
DataXu	428	0.04
Sprinklr	424	0.04
Foleon	424	0.04
Konduto	423	0.04
Amazon CloudWatch RUM	418	0.04
Care Cart	417	0.04
TUNE	417	0.04
eXTReMe Tracking	413	0.04
Woopra	410	0.04
Google Content Experiments	406	0.04
Aptrinsic	404	0.04
US Gov Digital Analytics Program	403	0.04
AutomateWoo	398	0.04
Zarget	395	0.04
EveryAction	394	0.04
AD EBis	394	0.04
Lytics	392	0.04
Gainsight	387	0.04
Netcore Cloud	383	0.04
Plerdy	382	0.04
IO Technologies	378	0.04
Clustr Maps	377	0.04
Retargeted	374	0.04
AdTriba	370	0.04
Loggly	369	0.04
OnThe IO	363	0.04
Get Lasso	363	0.04
Angulartics	363	0.04
OwnerIQ	361	0.04
Supercounters	361	0.04
ChurnZero	361	0.04
Heatmap IT	360	0.04
OneAll	359	0.04
Oktopost	355	0.04
Probely	354	0.04
WhatConverts	352	0.04
SugarCRM	352	0.04
Segmentify	351	0.04
Keen IO	350	0.03
Openstat	339	0.03
The Hotels Network	339	0.03
ABlyft	339	0.03
SuiteCRM	338	0.03
Littledata	337	0.03
Adscale	335	0.03
Carma Marketing Hub	335	0.03
Eulerian	335	0.03
Lunio	334	0.03
EX.CO	334	0.03
KISSmetrics	332	0.03
Smartech	332	0.03
Wigzo	331	0.03
Tatari	331	0.03
Trengo	329	0.03
Mutiny	325	0.03
Social Miner	321	0.03
Freshpaint	321	0.03
Sift Science	317	0.03
Beusable	317	0.03
Wicked Reports	317	0.03
Infoline	315	0.03
Smart Leads Inc	315	0.03
Oribi Analytics	314	0.03
Mailganer	313	0.03
Optimizely Recommendations	313	0.03
Revolver Maps	312	0.03
Facebook Tag API	312	0.03
4Cite	311	0.03
Hello Retail	310	0.03
ContactPigeon	309	0.03
Acecounter	306	0.03
Flexmail	306	0.03
Efficient Frontier	306	0.03
Conga	306	0.03
Navattic	304	0.03
Freshmarketer	297	0.03
Clearsale	296	0.03
Informz	294	0.03
Talkdesk	292	0.03
TruConversion	289	0.03
SecuredVisit	289	0.03
minFraud MaxMind	288	0.03
OmniConvert	287	0.03
PathFactory	287	0.03
Decibel Insight	286	0.03
NeonCRM	285	0.03
StatusCake	284	0.03
Analytify.io	283	0.03
SmartHint	282	0.03
Yieldify	282	0.03
Affilae	276	0.03
Coremetrics	275	0.03
Flocktory	274	0.03
CleverReach	273	0.03
Abandoned Cart Recovery by Marsello	273	0.03
SpyLog	272	0.03
Usablenet	272	0.03
Amped	272	0.03
GA Connector	271	0.03
Webtrekk	269	0.03
Polar Analytics	268	0.03
Zeta Marketing Platform	266	0.03
Gleam	265	0.03
Boomtrain	265	0.03
AvantMetrics	265	0.03
Deadline Funnel	263	0.03
Maxymiser	263	0.03
LimeSpot	262	0.03
Toast	261	0.03
Tolt	260	0.03
Zipy	260	0.03
Nelio Testing	260	0.03
Gladly	260	0.03
Factors.ai	259	0.03
Salsify	257	0.03
BloomReach	257	0.03
Voyado	257	0.03
360	256	0.03