Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites

Technology	Websites	%
Google Analytics	489,716	48.97
Global Site Tag	444,144	44.41
Facebook Pixel	167,600	16.76
Google Conversion Linker	145,520	14.55
Facebook Signal	133,198	13.32
Facebook Conversion Tracking	126,471	12.65
Facebook Domain Insights	79,501	7.95
Hotjar	75,265	7.53
Google Conversion Tracking	62,319	6.23
Microsoft Clarity	55,666	5.57
Bing Universal Event Tracking	55,244	5.52
LinkedIn Insights	48,802	4.88
Yandex Metrika	46,336	4.63
TikTok Conversion Tracking Pixel	44,083	4.41
New Relic	42,679	4.27
Fastly	41,726	4.17
Cloudflare Insights	40,414	4.04
Cloudflare Web Analytics	39,360	3.94
Hubspot	35,472	3.55
Google Optimize 360	31,646	3.16
Cloudflare Rocket Loader	25,393	2.54
Funding Choices	25,034	2.5
Matomo	24,956	2.5
Twitter Website Universal Tag	24,513	2.45
Salesforce	23,628	2.36
Mixpanel	19,537	1.95
Twitter Conversion Tracking	19,326	1.93
Pinterest Conversion Tracking	18,652	1.87
DoubleClick Floodlight	17,925	1.79
Rapleaf	17,915	1.79
Klaviyo	17,016	1.7
Adobe Dynamic Tag Management	16,748	1.67
Lotame Crowd Control	16,645	1.66
PayPal Marketing Solutions	15,375	1.54
Baidu Analytics	14,695	1.47
comScore	14,515	1.45
Adobe Marketing Cloud	14,497	1.45
LiveRamp	14,436	1.44
Twitter Analytics	14,012	1.4
Trustpilot	13,319	1.33
Omniture SiteCatalyst	13,058	1.31
Yahoo Dot	12,337	1.23
CrazyEgg	11,970	1.2
Quantcast Measurement	11,772	1.18
Snowplow	11,399	1.14
Microsoft Azure Monitor	11,335	1.13
Azure Monitor	11,008	1.1
Segment	10,752	1.08
Yahoo Web Analytics	10,678	1.07
Visual Website Optimizer	10,585	1.06
KnowBe4	10,069	1.01
Active Campaign	9,903	0.99
Reddit Conversion Tracking	9,605	0.96
MailerLite	9,143	0.91
FullStory	9,137	0.91
Google Analytics IP Anonymization	9,103	0.91
Amplitude	8,421	0.84
Akamai mPulse	8,394	0.84
Pardot	8,059	0.81
Adobe Analytics	7,994	0.8
RudderStack	7,457	0.75
Microsoft Application Insights	6,990	0.7
Adobe Launch	6,968	0.7
MediaMath	6,825	0.68
Tynt Tracer	6,740	0.67
Marketo	6,334	0.63
Grafana	6,202	0.62
Optimizely	6,067	0.61
PostHog	5,934	0.59
Everest Technologies	5,874	0.59
Mouseflow	5,825	0.58
ZoomInfo	5,544	0.55
WebTrends	5,523	0.55
51.la	5,518	0.55
Digital Window	5,518	0.55
33 Across	5,216	0.52
Supership	5,206	0.52
Dotomi	5,083	0.51
accessiBe	5,067	0.51
Datadog	4,852	0.49
Histats	4,778	0.48
StatCounter	4,763	0.48
6sense	4,726	0.47
UptimeRobot	4,602	0.46
Report URI	4,580	0.46
Confiant	4,421	0.44
Attentive	4,326	0.43
Lucky Orange	4,175	0.42
Pingdom RUM	3,866	0.39
Matomo Tag Manager	3,849	0.38
SendPulse	3,801	0.38
CNZZ	3,701	0.37
Heap	3,681	0.37
Google Call Conversion Tracking	3,603	0.36
Plausible Analytics	3,602	0.36
Chartbeat	3,574	0.36
loader.io	3,507	0.35
Pendo	3,461	0.35
Smartlook	3,282	0.33
Adobe Experience Platform Identity Service	3,255	0.33
Clearbit	3,190	0.32
Google Analytics with Ad Tracking	3,176	0.32
Coremetrics	3,151	0.32
Leadfeeder	3,142	0.31
Nielsen	3,134	0.31
AppsFlyer	3,086	0.31
Bazaarvoice	3,050	0.3
Dynatrace	2,951	0.3
Visual Studio Tracking	2,948	0.29
Naver Analytics	2,837	0.28
Parse.ly	2,799	0.28
Omniture Adobe Test and Target	2,786	0.28
OpenTelemetry	2,699	0.27
Moat	2,655	0.27
Clicky	2,593	0.26
Adobe Experience Platform Launch	2,582	0.26
Salesforce Audience Studio	2,556	0.26
Eloqua	2,543	0.25
Gemius	2,540	0.25
AB Tasty	2,524	0.25
LiveInternet	2,488	0.25
CQuotient	2,440	0.24
Branch	2,418	0.24
Rambler	2,416	0.24
Gemius PL	2,411	0.24
Alexa Metrics	2,338	0.23
Signal	2,325	0.23
Alexa Certified Site Metrics	2,303	0.23
Fathom Analytics	2,289	0.23
Content Square	2,284	0.23
Mautic	2,266	0.23
Convert	2,263	0.23
Tongji Niao	2,237	0.22
Kwai Conversion Tracking	2,184	0.22
Adjust	2,184	0.22
G2 Conversion	2,184	0.22
Innocraft Cloud	2,181	0.22
Piwik PRO	2,116	0.21
Blotout	2,088	0.21
Capterra	2,078	0.21
ConvertKit	2,073	0.21
Metricool	2,024	0.2
RD Station	2,008	0.2
Yahoo Tag Manager	1,981	0.2
Inspectlet	1,962	0.2
Omnisend	1,931	0.19
dotdigital Engagement Cloud	1,906	0.19
Ahoy	1,850	0.18
Zoho PageSense	1,840	0.18
Roistat	1,801	0.18
ProfitWell	1,791	0.18
Braze	1,781	0.18
Salesforce Web to Lead	1,762	0.18
iGoDigital	1,733	0.17
Salesforce Marketing Cloud Personalisation	1,730	0.17
BlueConic	1,718	0.17
Rebuy	1,714	0.17
Amazon Advertising Sizmek Ad Suite	1,698	0.17
TradeDoubler	1,684	0.17
Demandbase	1,677	0.17
Zaraz	1,676	0.17
AudioEye	1,647	0.16
Pmetrics	1,642	0.16
Treasure Data	1,636	0.16
Elevar	1,629	0.16
AppDynamics	1,624	0.16
whos.amung.us	1,618	0.16
Salesforce Interaction Studio	1,568	0.16
ThreatMetrix	1,567	0.16
WP Advanced Ads	1,523	0.15
Claritas	1,510	0.15
Navegg	1,484	0.15
Secomapp	1,450	0.14
Marfeel	1,450	0.14
Insider	1,438	0.14
ScarabResearch	1,398	0.14
Bombora	1,387	0.14
Fingerprint Pro	1,355	0.14
SALESmanago	1,339	0.13
Survicate	1,305	0.13
Akamai Page Integrity Manager	1,272	0.13
SpeedCurve	1,258	0.13
ConnectWise	1,255	0.13
Flag Counter	1,254	0.13
Customer.io	1,246	0.12
SalesLoft	1,243	0.12
PicReel	1,234	0.12
Plotly	1,225	0.12
AT Internet	1,216	0.12
Maxymiser	1,215	0.12
LaunchDarkly	1,204	0.12
Statsig	1,199	0.12
Mindbox	1,198	0.12
Monsido	1,193	0.12
Tapfiliate	1,185	0.12
TVSquared	1,134	0.11
eSputnik	1,117	0.11
Honeybadger	1,109	0.11
Bold Commerce	1,102	0.11
Poptin	1,099	0.11
Forter	1,097	0.11
Acint	1,088	0.11
Shareaholic	1,084	0.11
CleverTap	1,077	0.11
Automizely	1,067	0.11
BrightEdge	1,064	0.11
Stackify	1,063	0.11
Umami	1,047	0.1
ClickFunnels	1,030	0.1
OptiMonk	1,004	0.1
Northbeam	1,004	0.1
Bizible	1,004	0.1
Sumo	995	0.1
Quantum Metric	990	0.1
Drip	983	0.1
UpSellit	971	0.1
Findify	949	0.09
MailMunch	945	0.09
Usabilla	942	0.09
Kenshoo	941	0.09
Loop Returns	940	0.09
Nakanohito	939	0.09
Kameleoon	929	0.09
Digioh	924	0.09
PageFly	921	0.09
Nosto	918	0.09
Riskified	916	0.09
iovation	898	0.09
Dynamic Yield	892	0.09
Exponea	877	0.09
GRIN	861	0.09
Apollo IO	859	0.09
Mieruca	857	0.09
FirstPromoter	856	0.09
Commanders Act	849	0.08
Ravelin	847	0.08
Merge	847	0.08
Blue	835	0.08
Ptengine	833	0.08
Karte	828	0.08
ETracker	820	0.08
Microsoft Dynamics 365 Marketing	796	0.08
Feathr	794	0.08
Loyalty Lion	789	0.08
Pipedrive	781	0.08
Retention.com	774	0.08
Hyros	772	0.08
GrowthBook	769	0.08
Listrak	768	0.08
Lead Forensics	754	0.08
Monetate	752	0.08
SharpSpring	746	0.07
Qubit	725	0.07
Emarsys eMarketing Suite	720	0.07
UserGuiding	714	0.07
DataXu	712	0.07
Yottaa	711	0.07
emBlue	708	0.07
ipstack	707	0.07
Metorik	705	0.07
ClickDimensions	691	0.07
Raygun	686	0.07
Supabase	685	0.07
Sift Science	681	0.07
HighLevel	680	0.07
Userpilot	680	0.07
Cedexis	679	0.07
Google Analyticator	678	0.07
Curalate	677	0.07
Freshworks CRM	675	0.07
Instana	675	0.07
PriceSpider	670	0.07
Gaug.es	669	0.07
CartStack	665	0.07
Qualified	660	0.07
WizRocket	654	0.07
AdTriba	645	0.06
Partnerize	642	0.06
AD EBis	639	0.06
Agora	637	0.06
Tolstoy	637	0.06
MoEngage	630	0.06
TeaLeaf	620	0.06
aWeber	617	0.06
SpyCloud	617	0.06
DotMetrics	609	0.06
OwnerIQ	603	0.06
ShieldSquare	595	0.06
CallTrackingMetrics	587	0.06
Intelligems	586	0.06
RevenueHunt	582	0.06
Infusionsoft	572	0.06
Thrive Leads	570	0.06
HotLog	567	0.06
Act-On	566	0.06
Sprig	559	0.06
Loggly	551	0.06
Opinary	548	0.05
Hitwebcounter	547	0.05
Netcore	547	0.05
retail CRM	546	0.05
Acoustic Campaign	545	0.05
SessionCam	543	0.05
Lytics	539	0.05
Affiliatly	538	0.05
SaleCycle	533	0.05
Clerk	528	0.05
ProLayers LeadConnector	527	0.05
PartnerStack	523	0.05
Marin Software	521	0.05
Leadinfo	520	0.05
Woopra	519	0.05
Site24x7	516	0.05
Konduto	511	0.05
mParticle	510	0.05
Adscale	504	0.05
Retail Rocket	501	0.05
Zarget	498	0.05
HetrixTools	489	0.05
Black Crow AI	488	0.05
Google Content Experiments	487	0.05
Heatmap IT	482	0.05
Zoho CRM	481	0.05
Google AMP Client ID	481	0.05
Connectif	479	0.05
OpenReplay	471	0.05
Efficient Frontier	470	0.05
Spotler Activate	470	0.05
Shoplift	466	0.05
4Cite	466	0.05
Visitor Analytics	464	0.05
Angulartics	464	0.05
RECOD3	460	0.05
Dreamdata	460	0.05
Doppler	457	0.05
SecuredVisit	457	0.05
ShinyStat	452	0.05
Crowdriff	450	0.04
Albacross	449	0.04
Zeta Marketing Platform	439	0.04
userTrack	438	0.04
Boomtrain	438	0.04
Clarivate	433	0.04
Social Miner	430	0.04
SmartHint	430	0.04
EX.CO	428	0.04
Amazon CloudWatch RUM	427	0.04
Retargeted	416	0.04
Decibel Insight	415	0.04
eXTReMe Tracking	413	0.04
TUNE	410	0.04
US Gov Digital Analytics Program	410	0.04
Mutiny	409	0.04
Care Cart	408	0.04
ChurnZero	408	0.04
Oktopost	408	0.04
Eulerian	408	0.04
IO Technologies	403	0.04
KISSmetrics	402	0.04
Keen IO	400	0.04
Resonate	398	0.04
Simple Analytics	395	0.04
Sprinklr	394	0.04
Crimson Hexagon	390	0.04
OnThe IO	387	0.04
Netcore Cloud	386	0.04
Smart Emailing	383	0.04
Tatari	383	0.04
Supercounters	381	0.04
GoKwik	381	0.04
Oribi Analytics	375	0.04
Plerdy	374	0.04
Segmentify	373	0.04
AutomateWoo	371	0.04
Trengo	371	0.04
Ortto	369	0.04
Facebook Tag API	368	0.04
Infoline	368	0.04
OneAll	366	0.04
Toast	365	0.04
ClickTale	365	0.04
Kommo	359	0.04
Acecounter	357	0.04
Yieldify	357	0.04
Amped	356	0.04
Webtrekk	356	0.04
ActiveProspect	355	0.04
Openstat	354	0.04
The Hotels Network	352	0.04
VisitIQ	350	0.03
BloomReach	349	0.03
Smartech	348	0.03
Clearsale	345	0.03
Smart Leads Inc	343	0.03
Littledata	342	0.03
InsightExpress	342	0.03
Aptrinsic	341	0.03
EveryAction	340	0.03
AvantMetrics	336	0.03
WhatConverts	334	0.03
Flocktory	328	0.03
GA Connector	324	0.03
360	322	0.03
Hello Retail	319	0.03
minFraud MaxMind	319	0.03
Gainsight	318	0.03
Beusable	316	0.03
Probely	313	0.03
Freshmarketer	311	0.03
Terminus	311	0.03
Revolver Maps	310	0.03
Clustr Maps	307	0.03
Linx Impulse	305	0.03
Salesfire	305	0.03
ContactPigeon	300	0.03
Wootric	297	0.03
LiveTex	297	0.03
SpyLog	293	0.03
Varify	289	0.03
Optimizely Recommendations	288	0.03
Wicked Reports	287	0.03
Carma Marketing Hub	287	0.03
StatusCake	287	0.03
Throtle	287	0.03
Enviou	286	0.03
FouAnalytics	286	0.03
ABlyft	286	0.03
Barracuda Web App Firewall	284	0.03
Conversant Media	282	0.03
Freshsales	281	0.03
Linx Retail	280	0.03
KickFire	280	0.03
Dun and Brandstreet Visitor Intelligence	278	0.03
Freshpaint	274	0.03
Informz	274	0.03
Dinamize	273	0.03
PathFactory	273	0.03
Gleam	271	0.03
Adobe CQ Analytics	271	0.03
Flexmail	267	0.03
Triggered Messaging	267	0.03
SMSBump	266	0.03
DMD	264	0.03
TruConversion	262	0.03
Simon Data	262	0.03
GoSquared	261	0.03
Affilae	261	0.03
Analytics Insights for WordPress	260	0.03
PersonaClick	260	0.03
ForeSee Results	260	0.03
Gladly	260	0.03
Lunio	259	0.03
BlueCore	258	0.03
Infinity	256	0.03
ConvertFlow	255	0.03
Netmining	255	0.03
Usablenet	255	0.03