Analytics Usage Distribution in the Top 1 Million Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 1 Million Sites
Technology Websites %
Google Analytics 499,407 49.94
Global Site Tag 431,937 43.19
Google Conversion Linker 135,542 13.55
Facebook Pixel 123,680 12.37
Facebook Conversion Tracking 108,429 10.84
Facebook Signal 97,541 9.75
Facebook Domain Insights 79,886 7.99
Hotjar 74,347 7.43
Google Conversion Tracking 60,960 6.1
Microsoft Clarity 49,065 4.91
Cloudflare Insights 49,005 4.9
Bing Universal Event Tracking 48,884 4.89
Cloudflare Web Analytics 47,880 4.79
TikTok Conversion Tracking Pixel 45,849 4.58
Yandex Metrika 45,015 4.5
Fastly 43,384 4.34
LinkedIn Insights 43,018 4.3
New Relic 41,615 4.16
Google Optimize 360 29,763 2.98
Cloudflare Rocket Loader 25,743 2.57
Salesforce 24,315 2.43
Hubspot 23,411 2.34
Twitter Conversion Tracking 23,001 2.3
Twitter Website Universal Tag 21,302 2.13
Matomo 20,451 2.05
Funding Choices 20,385 2.04
Klaviyo 19,463 1.95
Trustpilot 18,540 1.85
Pinterest Conversion Tracking 16,527 1.65
Adobe Dynamic Tag Management 16,477 1.65
PayPal Marketing Solutions 15,651 1.57
Lotame Crowd Control 13,806 1.38
Google Analytics IP Anonymization 13,726 1.37
comScore 13,323 1.33
DoubleClick Floodlight 12,962 1.3
Rapleaf 12,867 1.29
Baidu Analytics 12,757 1.28
Twitter Analytics 12,664 1.27
Adobe Marketing Cloud 12,421 1.24
Microsoft Azure Monitor 11,784 1.18
CrazyEgg 11,619 1.16
Omniture SiteCatalyst 11,618 1.16
LiveRamp 10,812 1.08
Yahoo Dot 10,634 1.06
KnowBe4 10,393 1.04
Visual Website Optimizer 10,388 1.04
Segment 10,270 1.03
Snowplow 10,209 1.02
Quantcast Measurement 10,142 1.01
Azure Monitor 10,036 1
Active Campaign 9,735 0.97
Reddit Conversion Tracking 9,298 0.93
FullStory 8,856 0.89
Yahoo Web Analytics 8,471 0.85
Akamai mPulse 8,209 0.82
MailerLite 7,757 0.78
RudderStack 7,757 0.78
MediaMath 7,560 0.76
Grafana 7,090 0.71
Pardot 6,940 0.69
Amplitude 6,660 0.67
Microsoft Application Insights 6,026 0.6
Mixpanel 5,849 0.58
Optimizely 5,848 0.58
Adobe Launch 5,807 0.58
Mouseflow 5,706 0.57
Report URI 5,483 0.55
Tynt Tracer 5,450 0.55
Brevo 5,374 0.54
Marketo 5,108 0.51
Digital Window 5,056 0.51
Histats 5,011 0.5
StatCounter 4,805 0.48
Datadog 4,735 0.47
UptimeRobot 4,712 0.47
PostHog 4,626 0.46
Everest Technologies 4,571 0.46
33 Across 4,476 0.45
Confiant 4,417 0.44
ZoomInfo 4,315 0.43
Dotomi 4,210 0.42
51.la 4,137 0.41
SendPulse 3,989 0.4
Adobe Analytics 3,976 0.4
Attentive 3,956 0.4
Lucky Orange 3,779 0.38
6sense 3,739 0.37
Plausible Analytics 3,695 0.37
accessiBe 3,695 0.37
Google Call Conversion Tracking 3,653 0.37
Pingdom RUM 3,515 0.35
CNZZ 3,478 0.35
Supership 3,449 0.34
Nielsen 3,417 0.34
Matomo Tag Manager 3,404 0.34
Pendo 3,265 0.33
Chartbeat 3,256 0.33
AppsFlyer 3,200 0.32
Smartlook 3,141 0.31
Bazaarvoice 2,985 0.3
Heap 2,979 0.3
loader.io 2,936 0.29
Clearbit 2,934 0.29
Dynatrace 2,919 0.29
Google Analytics with Ad Tracking 2,833 0.28
Leadfeeder 2,796 0.28
Dynatrace OneAgent 2,731 0.27
OpenTelemetry 2,673 0.27
Naver Analytics 2,613 0.26
Clicky 2,562 0.26
LiveInternet 2,549 0.25
Rambler 2,469 0.25
AB Tasty 2,462 0.25
Gemius 2,461 0.25
CQuotient 2,422 0.24
Kwai Conversion Tracking 2,391 0.24
Parse.ly 2,367 0.24
Gemius PL 2,330 0.23
Branch 2,310 0.23
Eloqua 2,292 0.23
ConvertKit 2,283 0.23
Adjust 2,262 0.23
Alexa Metrics 2,225 0.22
Alexa Certified Site Metrics 2,190 0.22
Innocraft Cloud 2,171 0.22
Capterra 2,144 0.21
Adobe Experience Platform Launch 2,119 0.21
Convert 2,101 0.21
RD Station 2,089 0.21
dotdigital Engagement Cloud 2,070 0.21
Signal 2,052 0.21
Metricool 2,048 0.2
Content Square 2,042 0.2
Piwik PRO 2,009 0.2
Omnisend 1,974 0.2
Fathom Analytics 1,934 0.19
Ahoy 1,927 0.19
Moat 1,916 0.19
Inspectlet 1,903 0.19
Omniture Adobe Test and Target 1,874 0.19
Roistat 1,864 0.19
Mautic 1,850 0.18
Rebuy 1,800 0.18
Visual Studio Tracking 1,773 0.18
Zoho PageSense 1,718 0.17
ProfitWell 1,718 0.17
Salesforce Web to Lead 1,713 0.17
Yahoo Tag Manager 1,701 0.17
Elevar 1,692 0.17
Braze 1,667 0.17
TradeDoubler 1,666 0.17
AudioEye 1,617 0.16
WP Advanced Ads 1,590 0.16
Salesforce Marketing Cloud Personalisation 1,589 0.16
Salesforce Audience Studio 1,588 0.16
G2 Conversion 1,560 0.16
Freshworks CRM 1,559 0.16
Claritas 1,527 0.15
AppDynamics 1,527 0.15
Fingerprint Pro 1,506 0.15
whos.amung.us 1,502 0.15
iGoDigital 1,487 0.15
Marfeel 1,474 0.15
Secomapp 1,440 0.14
Amazon Advertising Sizmek Ad Suite 1,418 0.14
Salesforce Interaction Studio 1,390 0.14
SALESmanago 1,334 0.13
Treasure Data 1,326 0.13
BlueConic 1,319 0.13
Flag Counter 1,316 0.13
Statsig 1,308 0.13
Navegg 1,304 0.13
Insider 1,303 0.13
Zaraz 1,298 0.13
ScarabResearch 1,279 0.13
Mindbox 1,274 0.13
Demandbase 1,265 0.13
Survicate 1,246 0.12
Akamai Page Integrity Manager 1,229 0.12
SpeedCurve 1,225 0.12
eSputnik 1,221 0.12
ConnectWise 1,215 0.12
Plotly 1,201 0.12
Pmetrics 1,195 0.12
ClickFunnels 1,189 0.12
Apollo IO 1,186 0.12
Tapfiliate 1,182 0.12
PicReel 1,162 0.12
Customer.io 1,156 0.12
ThreatMetrix 1,156 0.12
Umami 1,140 0.11
Monsido 1,130 0.11
Poptin 1,113 0.11
Acint 1,110 0.11
Bombora 1,105 0.11
Bold Commerce 1,104 0.11
Shareaholic 1,098 0.11
Automizely 1,091 0.11
WebTrends 1,016 0.1
MailMunch 1,007 0.1
BrightEdge 1,000 0.1
Stackify 998 0.1
Site24x7 998 0.1
Forter 973 0.1
Merge 965 0.1
OptiMonk 961 0.1
Drip 934 0.09
Better Stack 931 0.09
Retention.com 931 0.09
PageFly 925 0.09
AT Internet 925 0.09
TVSquared 913 0.09
Quantum Metric 897 0.09
Nosto 895 0.09
UpSellit 893 0.09
Dynamic Yield 890 0.09
Sumo 887 0.09
Loop Returns 876 0.09
ETracker 873 0.09
Kameleoon 865 0.09
CleverTap 861 0.09
GrowthBook 860 0.09
SalesLoft 860 0.09
Exponea 857 0.09
Pipedrive 856 0.09
Riskified 841 0.08
FirstPromoter 831 0.08
Digioh 815 0.08
LaunchDarkly 808 0.08
Feathr 804 0.08
GRIN 799 0.08
Loyalty Lion 793 0.08
Commanders Act 777 0.08
Microsoft Dynamics 365 Marketing 772 0.08
Northbeam 772 0.08
Hyros 771 0.08
Karte 767 0.08
HighLevel 766 0.08
Findify 766 0.08
Metorik 765 0.08
Zoho CRM 759 0.08
Honeybadger 758 0.08
Kenshoo 731 0.07
Usabilla 727 0.07
Listrak 726 0.07
SharpSpring 722 0.07
iovation 722 0.07
UserGuiding 719 0.07
Gaug.es 718 0.07
Lead Forensics 717 0.07
Ptengine 710 0.07
Cedexis 701 0.07
Userpilot 694 0.07
Bizible 694 0.07
emBlue 689 0.07
Monetate 686 0.07
Tolstoy 682 0.07
Mieruca 676 0.07
Yottaa 669 0.07
Google Analyticator 668 0.07
PriceSpider 662 0.07
Intelligems 656 0.07
SpyCloud 651 0.07
Blue 650 0.06
AdTriba 647 0.06
Supabase 641 0.06
retail CRM 636 0.06
Instana 635 0.06
aWeber 628 0.06
ClickDimensions 626 0.06
ipstack 618 0.06
Partnerize 611 0.06
MoEngage 610 0.06
Curalate 609 0.06
WizRocket 600 0.06
ProLayers LeadConnector 599 0.06
Qualified 599 0.06
CartStack 586 0.06
ShieldSquare 586 0.06
Agora 585 0.06
Infusionsoft 584 0.06
RevenueHunt 581 0.06
HotLog 577 0.06
Thrive Leads 575 0.06
Qubit 574 0.06
Shoplift 560 0.06
Popconvert 548 0.05
Netcore 543 0.05
Clerk 543 0.05
Affiliatly 539 0.05
SessionCam 536 0.05
SaleCycle 536 0.05
Benchmark 528 0.05
Hitwebcounter 525 0.05
Raygun 519 0.05
Opinary 514 0.05
Conversant Media 512 0.05
Act-On 508 0.05
OpenReplay 507 0.05
CallTrackingMetrics 504 0.05
Acoustic Campaign 504 0.05
ActiveProspect 499 0.05
Google AMP Client ID 497 0.05
Retail Rocket 495 0.05
Marin Software 490 0.05
Konduto 487 0.05
HetrixTools 486 0.05
DataXu 485 0.05
Black Crow AI 485 0.05
Sprig 477 0.05
DotMetrics 472 0.05
Connectif 471 0.05
Blotout 467 0.05
Spotler Activate 466 0.05
Crowdriff 463 0.05
Visitor Analytics 462 0.05
Lytics 462 0.05
AD EBis 459 0.05
Leadinfo 457 0.05
Dinamize 457 0.05
Doppler 456 0.05
Google Content Experiments 456 0.05
Clarivate 456 0.05
ShinyStat 453 0.05
Angulartics 451 0.05
mParticle 448 0.04
VisitIQ 439 0.04
RECOD3 439 0.04
GoKwik 434 0.04
Albacross 433 0.04
Loggly 431 0.04
PartnerStack 427 0.04
Amazon CloudWatch RUM 427 0.04
Ravelin 421 0.04
Heatmap IT 420 0.04
Simple Analytics 417 0.04
Woopra 417 0.04
Zarget 415 0.04
eXTReMe Tracking 414 0.04
Adscale 414 0.04
Sift Science 411 0.04
Dreamdata 408 0.04
Care Cart 404 0.04
Smart Emailing 403 0.04
ChurnZero 400 0.04
IO Technologies 396 0.04
Sprinklr 396 0.04
AutomateWoo 393 0.04
Kommo 392 0.04
Retargeted 392 0.04
OnThe IO 385 0.04
TUNE 384 0.04
Netcore Cloud 376 0.04
US Gov Digital Analytics Program 376 0.04
Supercounters 373 0.04
Social Miner 372 0.04
EveryAction 371 0.04
OneAll 368 0.04
OwnerIQ 367 0.04
EX.CO 362 0.04
Openstat 361 0.04
Anonymised 360 0.04
Segmentify 357 0.04
KISSmetrics 354 0.04
The Hotels Network 354 0.04
Eulerian 353 0.04
Plerdy 350 0.03
Trengo 344 0.03
Oktopost 344 0.03
Infoline 343 0.03
Facebook Tag API 342 0.03
Probely 342 0.03
Varify 341 0.03
Amped 340 0.03
SmartHint 338 0.03
Acecounter 337 0.03
Keen IO 336 0.03
4Cite 334 0.03
WhatConverts 333 0.03
Salesfire 333 0.03
Smartech 333 0.03
Mutiny 333 0.03
Get Lasso 325 0.03
Efficient Frontier 324 0.03
Aptrinsic 322 0.03
Tatari 321 0.03
Oribi Analytics 320 0.03
Smart Leads Inc 319 0.03
InsightExpress 318 0.03
Clearsale 313 0.03
Carma Marketing Hub 311 0.03
SecuredVisit 311 0.03
Clustr Maps 309 0.03
Zeta Marketing Platform 306 0.03
Yieldify 306 0.03
Toast 305 0.03
Boomtrain 305 0.03
Littledata 305 0.03
Gainsight 304 0.03
minFraud MaxMind 303 0.03
Blackbaud Raisers Edge 302 0.03
Revolver Maps 299 0.03
Beusable 299 0.03
Hello Retail 298 0.03
Ortto 295 0.03
ABlyft 295 0.03
SpyLog 293 0.03
StatusCake 291 0.03
Flocktory 290 0.03
Userflow 289 0.03
Lunio 289 0.03
CleverReach 288 0.03
Freshpaint 288 0.03
Fireblade 288 0.03
Decibel Insight 287 0.03
Freshmarketer 286 0.03
Coremetrics 285 0.03
ContactPigeon 285 0.03
Throtle 284 0.03
Webtrekk 284 0.03
Maxymiser 284 0.03
TruConversion 283 0.03
Flexmail 282 0.03
AvantMetrics 282 0.03
Optimizely Recommendations 282 0.03
Wicked Reports 280 0.03
LiveTex 279 0.03
Rivo Loyalty 278 0.03
Informz 278 0.03
360 277 0.03
PersonaClick 276 0.03
CARBON AI 275 0.03
Gleam 272 0.03
Linx Impulse 270 0.03
Crimson Hexagon 268 0.03
FC2 Analyzer 268 0.03
Freshsales 267 0.03
Wootric 266 0.03
Talkdesk 264 0.03
NeonCRM 260 0.03
Conga 259 0.03
GA Connector 258 0.03
ClickTale 256 0.03
Deadline Funnel 255 0.03
BloomReach 253 0.03
Linx Retail 252 0.03
Exit Bee 252 0.03
Yellzz 252 0.03
Analytics Insights for WordPress 250 0.02
Resonate 250 0.02
Triggered Messaging 248 0.02
PathFactory 248 0.02
Mailganer 247 0.02
Gladly 246 0.02
Nudge 244 0.02
Affilae 242 0.02
Optimove 242 0.02
Zipy 240 0.02

3,161,987 Detections

of Analytics and Tracking in the Top 1 Million Sites. Last updated 14th Nov 2024.

Google Analytics Google Analytics is currently the most popular technology in this category.

Top 1m
Top 1,000,000 sites by traffic
3,161,987
Top 100k
Top 100,000 sites by traffic
537,135
Top 10k
Top 10,000 sites by traffic
66,827
Entire Internet
127,611,064
Canada
2,007,130
United States
38,460,789
United Kingdom
5,282,995
Russia
5,056,380
Brazil
4,006,649
Germany
3,310,050
Japan
2,144,416
Netherlands
2,408,898
Australia
2,440,231
France
2,328,455
India
1,997,332
Italy
1,971,290
Spain
1,437,005
China
1,730,804
Poland
1,270,047
.co
1,238,753
IO .io
969,933
CH Switzerland
801,188
SE Sweden
863,205
CZ Czech Republic
690,274
BE Belgium
712,255
MX Mexico
651,339
TR Turkey
605,339
VN Vietnam
554,657
DK Denmark
497,617
HU Hungary
466,056
AR Argentina
477,627
ZA South Africa
470,406
TW Taiwan
501,950
KR South Korea
481,801
ID Indonesia
462,105
UA Ukraine
415,480
AT Austria
405,061
RO Romania
409,947
NZ New Zealand
422,830
GR Greece
394,394
PT Portugal
333,697
IL Israel
320,101
CL Chile
308,372
FI Finland
306,224
NO Norway
289,842
ME .me
300,131
SK Slovakia
259,515
CC Cocos Islands
278,024
MY Malaysia
238,556
IE Ireland
222,954
SG Singapore
202,340
AE UAE
204,274
TH Thailand
178,253
LT Lithuania
148,736
BG Bulgaria
140,703
AI Anguilla
159,235
HK Hong Kong
133,190
PK Pakistan
124,521
RS Serbia
98,519
HR Croatia
93,665
PE Peru
97,092
SI Slovenia
95,996
EE Estonia
95,810
IR Iran
76,918
BY Belarus
91,396
PH Philippines
84,153
LV Latvia
82,800
TV .tv
81,094
SA Saudi Arabia
79,857
KZ Kazakhstan
78,921
NG Nigeria
75,809
BD Bangladesh
55,213
NU Niue
63,273
MA Morocco
55,733
LU Luxembourg
48,437
KE Kenya
50,258
EC Ecuador
45,599
UY Uruguay
42,915
NP Nepal
40,945
LK Sri Lanka
36,105
EG Egypt
30,196
IS Iceland
31,954
GE Georgia
29,750
CR Costa Rica
28,328
MT Malta
25,773
AM Armenia
24,715
MD Moldova
22,297
UZ Uzbekistan
22,670
TN Tunisia
22,274
GT Guatemala
20,597
DO Dominican Republic
19,912
AZ Azerbaijan
19,539
GG Guernsey
19,203
PW Palau
22,353
MK Macedonia
18,063
CY Cyprus
18,441
RE Reunion
18,483
VE Venezuela
16,546
QA Qatar
16,728
PA Panama
15,772
PR Puerto Rico
16,838
AL Albania
15,678
PY Paraguay
14,518
WS Samoa
15,405
BA Bosnia and Herzegovina
13,551
LB Lebanon
14,036
TO Tonga
10,230
GH Ghana
13,138
SH Saint Helena
13,454
TZ Tanzania
12,413
KW Kuwait
11,012
UG Uganda
11,409
JO Jordan
9,757
LI Liechtenstein
10,545
BO Bolivia
9,749
VC Saint Vincent and the Grenadines
10,023
DZ Algeria
8,906
CM Cameroon
10,789
MN Mongolia
9,059
MU Mauritius
9,029
IM Isle of Man
9,712
SV El Salvador
7,794
SO Somalia
8,773
ZW Zimbabwe
7,986
BS Bahamas
7,009
OM Oman
7,293
KH Cambodia
7,122
BZ Belize
7,125
BH Bahrain
6,700
FM Micronesia
6,016
HN Honduras
6,184
KG Kyrgyzstan
6,155
AF Afghanistan
5,582
NA Namibia
5,723
MM Myanmar
5,054
CI Cote d'Ivoire
5,311
GP Guadeloupe
5,476
SN Senegal
5,034
MC Monaco
4,748
MQ Martinique
4,699
CX Christmas Island
4,405
PS Palestine
3,573
NI Nicaragua
3,847
AO Angola
4,003
ST Sao Tome and Principe
4,478
ET Ethiopia
3,913
AD Andorra
3,889
IQ Iraq
3,456
ZM Zambia
3,606
MV Maldives
3,451
SC Seychelles
3,214
JM Jamaica
3,023
MZ Mozambique
3,068
CD Congo
3,187
VI United States Virgin Islands
3,178
BW Botswana
3,145
AG Antigua and Barbuda
3,001
RW Rwanda
2,918
KY Cayman Islands
3,073
NC New Caledonia
3,089
TT Trinidad and Tobago
2,613
MG Madagascar
2,910
BM Bermuda
2,650
FO Faroe Islands
2,647
AS American Samoa
3,011
SX Sint Maarten
2,891
PM Saint Pierre and Miquelon
2,589
BJ Benin
2,070
TG Togo
2,043
GY Guyana
1,949
FJ Fiji
1,832
GI Gibraltar
1,655
JE Jersey
1,878
TJ Tajikistan
1,773
SR Suriname
1,704
BF Burkina Faso
1,694
AW Aruba
1,734
LC Saint Lucia
1,647
BB Barbados
1,459
GS South Georgia and the South Sandwich Islands
1,546
MS Montserrat
1,521
MW Malawi
1,368
SM San Marino
1,196
GL Greenland
1,314
HT Haiti
1,109
YE Yemen
1,112
TC Turks and Caicos Islands
1,154
YT Mayotte
1,399
GF French Guiana
1,221
PG Papua New Guinea
940
VU Vanuatu
1,086
PF French Polynesia
956
BT Bhutan
880
CU Cuba
835
VG British Virgin Islands
891
GD Grenada
857
ML Mali
849
SD Sudan
797
BI Burundi
822
SL Sierra Leone
795
TM Turkmenistan
660
LY Libya
594
BN Brunei
651
GM Gambia
685
GU Guam
592
SY Syria
549
CW Curacao
543
AX Åland Islands
559
LS Lesotho
606
MR Mauritania
487
GA Gabon
559
DJ Djibouti
505
WF Wallis and Futuna
496
LR Liberia
521
NE Niger
538
MO Macao
335
SB Solomon Islands
468
TL East Timor
457
CK Cook Islands
459
SZ Swaziland
471
CV Cabo Verde
385
MP Northern Mariana Islands
362
GN Guinea
361
LA Lao People's Democratic Republic
357
MH Marshall Islands
253
DM Dominica
251
VA Vatican City
70
TD Chad
217
KN Saint Kitts and Nevis
219
SJ Svalbard and Jan Mayen
132
FK Falkland Islands
173
CG Congo
118
SS South Sudan
100
GW Guinea-Bissau
70
NF Norfolk Island
51
KM Comoros
71
HM Heard Island and McDonald Islands
62
KI Kiribati
72
PN Pitcairn
28
UM United States Minor Outlying Islands
50
AQ Antarctica
33
GQ Equatorial Guinea
40
BV Bouvet Island
14
CF Central African Republic
11
NR Nauru
14
KP North Korea
11
ER Eritrea
8
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