Analytics Usage Distribution in the Top 10k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 10k Sites

Technology	Websites	%
Google Analytics	5,851	58.51
Global Site Tag	5,225	52.25
Google Conversion Linker	2,498	24.98
Facebook Domain Insights	2,462	24.62
Facebook Pixel	1,797	17.97
Fastly	1,731	17.31
Facebook Conversion Tracking	1,485	14.85
Hotjar	1,399	13.99
New Relic	1,329	13.29
Salesforce	1,317	13.17
Twitter Conversion Tracking	1,197	11.97
LinkedIn Insights	1,191	11.91
Bing Universal Event Tracking	1,181	11.81
Cloudflare Insights	1,103	11.03
Microsoft Clarity	1,088	10.88
Facebook Signal	1,068	10.68
Cloudflare Web Analytics	1,059	10.59
Google Conversion Tracking	864	8.64
TikTok Conversion Tracking Pixel	843	8.43
Omniture SiteCatalyst	798	7.98
Google Optimize 360	783	7.83
Adobe Dynamic Tag Management	760	7.6
Twitter Website Universal Tag	748	7.48
Adobe Marketing Cloud	634	6.34
comScore	627	6.27
Akamai mPulse	589	5.89
Hubspot	531	5.31
Reddit Conversion Tracking	528	5.28
Yandex Metrika	523	5.23
Matomo	487	4.87
FullStory	473	4.73
Funding Choices	471	4.71
DoubleClick Floodlight	452	4.52
Azure Monitor	429	4.29
Segment	424	4.24
Optimizely	416	4.16
Microsoft Azure Monitor	416	4.16
Twitter Analytics	399	3.99
CrazyEgg	390	3.9
Amplitude	384	3.84
Lotame Crowd Control	381	3.81
Rapleaf	378	3.78
Adobe Launch	377	3.77
LiveRamp	372	3.72
Cloudflare Rocket Loader	333	3.33
Google Analytics IP Anonymization	329	3.29
Marketo	327	3.27
Snowplow	322	3.22
Visual Website Optimizer	321	3.21
Datadog	315	3.15
Chartbeat	312	3.12
Adobe Analytics	309	3.09
Report URI	296	2.96
Quantcast Measurement	283	2.83
Pardot	279	2.79
6sense	270	2.7
AppsFlyer	267	2.67
KnowBe4	263	2.63
RudderStack	260	2.6
OpenTelemetry	246	2.46
Mixpanel	239	2.39
Dynatrace OneAgent	236	2.36
Everest Technologies	231	2.31
Dynatrace	222	2.22
Pinterest Conversion Tracking	211	2.11
Yahoo Web Analytics	211	2.11
Grafana	206	2.06
Ruxit	206	2.06
Yahoo Dot	200	2
Microsoft Application Insights	193	1.93
Branch	185	1.85
Parse.ly	184	1.84
Omniture Adobe Test and Target	182	1.82
Baidu Analytics	181	1.81
Adobe Experience Platform Launch	180	1.8
Pendo	175	1.75
Nielsen	166	1.66
Eloqua	153	1.53
Adjust	152	1.52
Content Square	152	1.52
Trustpilot	151	1.51
Demandbase	151	1.51
Gemius	142	1.42
Heap	141	1.41
Mouseflow	134	1.34
Gemius PL	134	1.34
StatCounter	129	1.29
Akamai Page Integrity Manager	126	1.26
Klaviyo	124	1.24
Pingdom RUM	123	1.23
Marfeel	123	1.23
Braze	122	1.22
Top Mail.ru	121	1.21
ZoomInfo	121	1.21
Dotomi	119	1.19
AB Tasty	117	1.17
loader.io	112	1.12
Bazaarvoice	110	1.1
Clearbit	109	1.09
PayPal Marketing Solutions	104	1.04
MediaMath	102	1.02
Plausible Analytics	101	1.01
Salesforce Audience Studio	100	1
Quantum Metric	99	0.99
SpeedCurve	97	0.97
MailerLite	96	0.96
Active Campaign	96	0.96
PostHog	95	0.95
AppDynamics	92	0.92
Salesforce Marketing Cloud Personalisation	92	0.92
CNZZ	91	0.91
Visual Studio Tracking	91	0.91
Matomo Tag Manager	90	0.9
Google Analytics with Ad Tracking	88	0.88
Statsig	86	0.86
Confiant	86	0.86
Qualified	85	0.85
WebTrends	84	0.84
Moat	82	0.82
Plotly	81	0.81
BlueConic	81	0.81
Signal	78	0.78
Salesforce Interaction Studio	78	0.78
Tynt Tracer	75	0.75
AT Internet	74	0.74
Supership	74	0.74
Bizible	72	0.72
Fireblade	72	0.72
Amazon Advertising Sizmek Ad Suite	71	0.71
Bombora	69	0.69
Alexa Metrics	66	0.66
Alexa Certified Site Metrics	66	0.66
33 Across	66	0.66
US Gov Digital Analytics Program	66	0.66
Clicky	64	0.64
Salesforce Web to Lead	63	0.63
accessiBe	62	0.62
Claritas	62	0.62
UptimeRobot	62	0.62
Leadfeeder	61	0.61
ThreatMetrix	59	0.59
Amplemarket	59	0.59
Histats	58	0.58
CQuotient	58	0.58
Merge	58	0.58
Digioh	57	0.57
DotMetrics	57	0.57
LaunchDarkly	56	0.56
Capterra	55	0.55
G2 Conversion	54	0.54
Partnerize	53	0.53
Mindbox	53	0.53
Karte	53	0.53
Fathom Analytics	52	0.52
CleverTap	52	0.52
UpSellit	52	0.52
Lucky Orange	50	0.5
iGoDigital	50	0.5
Digital Window	49	0.49
TradeDoubler	49	0.49
Treasure Data	49	0.49
Usabilla	49	0.49
Sprinklr	49	0.49
PathFactory	49	0.49
Survicate	48	0.48
ProfitWell	48	0.48
Brevo	47	0.47
Kenshoo	47	0.47
Yahoo Tag Manager	47	0.47
mParticle	46	0.46
Insider	45	0.45
Mutiny	45	0.45
Fingerprint Pro	44	0.44
Smartlook	44	0.44
Ahoy	44	0.44
Instana	43	0.43
Rambler	42	0.42
SendPulse	41	0.41
Sprig	41	0.41
Agora	41	0.41
Attentive	40	0.4
Piwik PRO	39	0.39
Site24x7	39	0.39
Umami	38	0.38
Inspectlet	38	0.38
Folloze	38	0.38
Naver Analytics	37	0.37
Freshworks CRM	37	0.37
SpyCloud	37	0.37
Khoros	36	0.36
Honeybadger	35	0.35
Google AMP Client ID	35	0.35
Intellimize	35	0.35
AudioEye	34	0.34
Innocraft Cloud	34	0.34
ShieldSquare	34	0.34
Convert	34	0.34
Mautic	33	0.33
Apollo IO	33	0.33
Better Stack	33	0.33
dotdigital Engagement Cloud	33	0.33
Monetate	33	0.33
Commanders Act	33	0.33
GrowthBook	33	0.33
BrightEdge	33	0.33
InsightExpress	33	0.33
SalesLoft	33	0.33
Kameleoon	33	0.33
Dynamic Yield	33	0.33
Riskified	32	0.32
Dun and Brandstreet Visitor Intelligence	32	0.32
trueAnthem	32	0.32
Sift Science	31	0.31
Beehiiv	31	0.31
Customer.io	30	0.3
Navegg	30	0.3
Userpilot	30	0.3
WizRocket	30	0.3
ClickTale	30	0.3
ForeSee Results	30	0.3
Highspot	30	0.3
whos.amung.us	29	0.29
MoEngage	29	0.29
Decibel Insight	29	0.29
OpinionLab	29	0.29
Stackify	28	0.28
IO Technologies	27	0.27
WP Advanced Ads	26	0.26
OnThe IO	26	0.26
iovation	26	0.26
Findify	26	0.26
Amazon CloudWatch RUM	26	0.26
Gainsight	26	0.26
Coremetrics	26	0.26
Infoline	26	0.26
ConvertKit	25	0.25
Aptrinsic	25	0.25
Adobe CQ Analytics	25	0.25
LiveInternet	24	0.24
Maxymiser	24	0.24
Navattic	24	0.24
Seismic	24	0.24
Google Call Conversion Tracking	23	0.23
Shareaholic	23	0.23
Flag Counter	23	0.23
Ravelin	23	0.23
OpenReplay	23	0.23
Monsido	23	0.23
Webtrekk	23	0.23
Clustr Maps	22	0.22
eSputnik	22	0.22
TeaLeaf	22	0.22
PartnerStack	22	0.22
Conga	22	0.22
Metricool	21	0.21
UserGuiding	21	0.21
Exponea	21	0.21
Foleon	21	0.21
CreatorIQ	21	0.21
Roistat	20	0.2
Forter	20	0.2
TVSquared	20	0.2
ScarabResearch	20	0.2
Angulartics	20	0.2
EX.CO	20	0.2
Rokt	20	0.2
Mather Economics	20	0.2
Supabase	19	0.19
Google Analyticator	19	0.19
RD Station	19	0.19
Keen IO	19	0.19
Cedexis	19	0.19
iPerceptions	19	0.19
Efficient Frontier	19	0.19
Clarivate	19	0.19
Blue Triangle Tech	19	0.19
Crimson Hexagon	18	0.18
Qualia	18	0.18
Netcore	18	0.18
ChurnZero	18	0.18
Qubit	18	0.18
Yottaa	18	0.18
Qualifio	18	0.18
Kwai Conversion Tracking	17	0.17
Ptengine	17	0.17
Tapfiliate	17	0.17
Split	17	0.17
Loggly	17	0.17
Kochava	17	0.17
Vision Critical	17	0.17
Content Insights	17	0.17
Gaug.es	16	0.16
Hitwebcounter	16	0.16
Mieruca	16	0.16
Oktopost	16	0.16
Catchpoint	16	0.16
Solvvy	16	0.16
51.la	15	0.15
Poptin	15	0.15
NeonCRM	15	0.15
AD EBis	15	0.15
4Cite	15	0.15
HighLevel	14	0.14
PicReel	14	0.14
Drip	14	0.14
Sumo	14	0.14
FirstPromoter	14	0.14
Freshpaint	14	0.14
Microsoft Dynamics 365 Marketing	14	0.14
SaleCycle	14	0.14
Curalate	14	0.14
Boomtrain	14	0.14
Zeta Marketing Platform	14	0.14
FouAnalytics	14	0.14
SecuredVisit	14	0.14
Uberall	14	0.14
Incident.io	14	0.14
Bold Commerce	13	0.13
Benchmark	13	0.13
ClickDimensions	13	0.13
Google Content Experiments	13	0.13
PriceSpider	13	0.13
Emarsys eMarketing Suite	13	0.13
Usablenet	13	0.13
Freshmarketer	13	0.13
Acoustic Campaign	13	0.13
LiveSession	13	0.13
Talkdesk	13	0.13
Throtle	13	0.13
Flocktory	13	0.13
Macromill	13	0.13
Terminus	13	0.13
Iterable	13	0.13
Certona	13	0.13
UX Feedback	13	0.13
Visitor Analytics	12	0.12
OptiMonk	12	0.12
Zaraz	12	0.12
SALESmanago	12	0.12
SiteSpect	12	0.12
KISSmetrics	12	0.12
Anonymised	12	0.12
DataXu	12	0.12
Urchin 5	12	0.12
Graduway	12	0.12
Optimizely Recommendations	12	0.12
Request Metrics	12	0.12
Effective Measure	12	0.12
ProLayers LeadConnector	11	0.11
aWeber	11	0.11
Zoho PageSense	11	0.11
Blue	11	0.11
HockeyStack	11	0.11
Dreamdata	11	0.11
BloomReach	11	0.11
Infonline	11	0.11
Sardine	11	0.11
Looker	11	0.11
ShinyStat	10	0.1
Raygun	10	0.1
Pipedrive	10	0.1
Revolver Maps	10	0.1
Albacross	10	0.1
SessionCam	10	0.1
Facebook Tag API	10	0.1
Netmining	10	0.1
Lytics	10	0.1
Google Flights Conversion Tracking	10	0.1
BlueCore	10	0.1
LiftIgniter	10	0.1
Nudge	10	0.1
Wayin	10	0.1
UserZoom	10	0.1
Omnisend	9	0.09
ActiveProspect	9	0.09
Secomapp	9	0.09
Acint	9	0.09
Pmetrics	9	0.09
360	9	0.09
eXTReMe Tracking	9	0.09
SharpSpring	9	0.09
Simple Analytics	9	0.09
Kommo	9	0.09
Site Meter	9	0.09
ipstack	9	0.09
OwnerIQ	9	0.09
emBlue	9	0.09
EveryAction	9	0.09
Heatmap IT	9	0.09
Beusable	9	0.09
Adscale	9	0.09
minFraud MaxMind	9	0.09
Gleam	9	0.09
Get Koala	9	0.09
StatusCake	9	0.09
Netcore Cloud	9	0.09
GrowSumo	9	0.09
Recruitics	9	0.09
DMD	9	0.09
Lunio	9	0.09
Blueshift	9	0.09
Tatari	9	0.09
Optimove	9	0.09
Wysistat	9	0.09
AdFixus	9	0.09
Allbound	9	0.09
Hushly	9	0.09
MediaFly	9	0.09
Foresee Answers Cloud	9	0.09
Nuance	9	0.09
Rebuy	8	0.08
Konduto	8	0.08
GoatCounter	8	0.08
Wootric	8	0.08
Woopra	8	0.08
GoSquared	8	0.08
Exit Bee	8	0.08
Toast	8	0.08
Customily	8	0.08
Nexusguard	8	0.08
Mailganer	8	0.08
Nelio Testing	8	0.08
KickFire	8	0.08
Opinary	8	0.08
Yellzz	8	0.08
Visual IQ	8	0.08
Jebbit	8	0.08
Cohesion Apps	8	0.08
Repro	8	0.08
Conductrics	8	0.08
FocusVision	8	0.08
Namogoo	8	0.08
MailMunch	7	0.07
Baomitu	7	0.07
Zoho CRM	7	0.07
Lead Forensics	7	0.07
Ptengine China	7	0.07
Marin Software	7	0.07
Feathr	7	0.07
Motigo Stats	7	0.07
Pixalate	7	0.07
Airbrake	7	0.07
Blackbaud Raisers Edge	7	0.07
Zipy	7	0.07
Financial Content	7	0.07
Probely	7	0.07
Simon Data	7	0.07
OmniConvert	7	0.07
Eulerian	7	0.07
Smartech	7	0.07
Sovendus	7	0.07
TapClicks	7	0.07
Dengage	7	0.07
Insightera	7	0.07
Keywee	7	0.07
TrenDemon	7	0.07
IntoTheBlock	7	0.07
Calibermind	7	0.07