Analytics Usage Distribution in the Top 10k Sites

Top In Analytics Usage Distribution in the Top 10k Sites

Technology	Websites	%
Google Analytics	5,986	59.86
Global Site Tag	5,249	52.49
Facebook Domain Insights	2,480	24.8
Google Conversion Linker	2,407	24.07
Facebook Pixel	1,729	17.29
Fastly	1,674	16.74
Facebook Conversion Tracking	1,475	14.75
New Relic	1,330	13.3
Hotjar	1,315	13.15
Salesforce	1,252	12.52
LinkedIn Insights	1,176	11.76
Bing Universal Event Tracking	1,142	11.42
Facebook Signal	1,055	10.55
Twitter Conversion Tracking	956	9.56
Cloudflare Insights	937	9.37
Google Optimize 360	902	9.02
Cloudflare Web Analytics	899	8.99
Microsoft Clarity	899	8.99
Google Conversion Tracking	808	8.08
Twitter Website Universal Tag	800	8
Omniture SiteCatalyst	782	7.82
TikTok Conversion Tracking Pixel	751	7.51
Adobe Dynamic Tag Management	738	7.38
comScore	630	6.3
Adobe Marketing Cloud	620	6.2
Akamai mPulse	532	5.32
DoubleClick Floodlight	502	5.02
Funding Choices	497	4.97
Yandex Metrika	471	4.71
Reddit Conversion Tracking	461	4.61
Hubspot	460	4.6
Twitter Analytics	450	4.5
Lotame Crowd Control	438	4.38
Matomo	421	4.21
Optimizely	418	4.18
Segment	406	4.06
Rapleaf	399	3.99
FullStory	382	3.82
Adobe Launch	378	3.78
CrazyEgg	374	3.74
LiveRamp	356	3.56
Amplitude	338	3.38
Marketo	333	3.33
Google Analytics IP Anonymization	330	3.3
Snowplow	325	3.25
Azure Monitor	323	3.23
Cloudflare Rocket Loader	319	3.19
Chartbeat	316	3.16
Adobe Analytics	310	3.1
Microsoft Azure Monitor	302	3.02
Quantcast Measurement	301	3.01
Visual Website Optimizer	301	3.01
Datadog	294	2.94
6sense	267	2.67
Everest Technologies	261	2.61
KnowBe4	237	2.37
Yahoo Web Analytics	236	2.36
Report URI	222	2.22
Pinterest Conversion Tracking	219	2.19
Mixpanel	218	2.18
Yahoo Dot	217	2.17
Pardot	203	2.03
Omniture Adobe Test and Target	203	2.03
AppsFlyer	202	2.02
Dynatrace	200	2
RudderStack	188	1.88
Baidu Analytics	185	1.85
Branch	184	1.84
Parse.ly	184	1.84
Adobe Experience Platform Launch	177	1.77
Nielsen	168	1.68
Microsoft Application Insights	160	1.6
Gemius	159	1.59
Adjust	155	1.55
Pendo	154	1.54
Gemius PL	154	1.54
Eloqua	149	1.49
Grafana	144	1.44
Demandbase	143	1.43
Content Square	138	1.38
OpenTelemetry	135	1.35
ZoomInfo	135	1.35
Dynatrace OneAgent	135	1.35
Trustpilot	133	1.33
Marfeel	126	1.26
Heap	125	1.25
Mouseflow	122	1.22
Clearbit	121	1.21
Pingdom RUM	121	1.21
Moat	114	1.14
MediaMath	112	1.12
Braze	111	1.11
Bazaarvoice	111	1.11
Dotomi	110	1.1
Klaviyo	108	1.08
Akamai Page Integrity Manager	106	1.06
StatCounter	100	1
ProfitWell	99	0.99
PayPal Marketing Solutions	98	0.98
SpeedCurve	97	0.97
Quantum Metric	97	0.97
Plausible Analytics	96	0.96
Salesforce Audience Studio	96	0.96
Tynt Tracer	95	0.95
loader.io	95	0.95
Alexa Metrics	93	0.93
AB Tasty	93	0.93
Salesforce Marketing Cloud Personalisation	90	0.9
Active Campaign	89	0.89
Alexa Certified Site Metrics	89	0.89
CNZZ	87	0.87
AT Internet	87	0.87
Google Analytics with Ad Tracking	85	0.85
PostHog	84	0.84
Amazon Advertising Sizmek Ad Suite	84	0.84
33 Across	84	0.84
Confiant	81	0.81
Fireblade	80	0.8
Visual Studio Tracking	79	0.79
Signal	79	0.79
Salesforce Interaction Studio	79	0.79
AppDynamics	78	0.78
WebTrends	78	0.78
Supership	75	0.75
Matomo Tag Manager	74	0.74
Bombora	74	0.74
MailerLite	73	0.73
BlueConic	73	0.73
Bizible	73	0.73
US Gov Digital Analytics Program	65	0.65
Capterra	64	0.64
G2 Conversion	64	0.64
Salesforce Web to Lead	61	0.61
Digioh	60	0.6
Qualified	60	0.6
LaunchDarkly	58	0.58
Kenshoo	58	0.58
DotMetrics	57	0.57
UptimeRobot	56	0.56
Histats	55	0.55
TradeDoubler	55	0.55
Statsig	55	0.55
Ahoy	54	0.54
Treasure Data	54	0.54
accessiBe	53	0.53
Digital Window	53	0.53
ThreatMetrix	53	0.53
Plotly	52	0.52
Usabilla	52	0.52
Lucky Orange	49	0.49
CQuotient	49	0.49
Claritas	48	0.48
Yahoo Tag Manager	48	0.48
Clicky	47	0.47
Partnerize	45	0.45
Mutiny	45	0.45
Survicate	44	0.44
CleverTap	44	0.44
Insider	44	0.44
Leadfeeder	43	0.43
Merge	43	0.43
Fingerprint Pro	42	0.42
Attentive	42	0.42
Convert	42	0.42
iGoDigital	42	0.42
Sprinklr	42	0.42
Mindbox	41	0.41
SpyCloud	40	0.4
Karte	40	0.4
PathFactory	40	0.4
SalesLoft	38	0.38
Fathom Analytics	37	0.37
Rambler	37	0.37
Google AMP Client ID	37	0.37
mParticle	36	0.36
UpSellit	36	0.36
Commanders Act	36	0.36
Instana	36	0.36
Smartlook	35	0.35
Honeybadger	35	0.35
Monetate	35	0.35
Site24x7	35	0.35
Sprig	35	0.35
SendPulse	34	0.34
Piwik PRO	34	0.34
Naver Analytics	33	0.33
Userpilot	33	0.33
ClickTale	33	0.33
Dynamic Yield	33	0.33
ForeSee Results	33	0.33
Inspectlet	32	0.32
Navegg	32	0.32
Dun and Brandstreet Visitor Intelligence	32	0.32
AudioEye	31	0.31
Customer.io	31	0.31
ShieldSquare	31	0.31
Sift Science	30	0.3
whos.amung.us	30	0.3
WizRocket	30	0.3
PartnerStack	30	0.3
Decibel Insight	30	0.3
trueAnthem	30	0.3
Stackify	29	0.29
Agora	29	0.29
MoEngage	29	0.29
BrightEdge	29	0.29
InsightExpress	29	0.29
Innocraft Cloud	28	0.28
Mautic	28	0.28
IO Technologies	28	0.28
OnThe IO	28	0.28
Kameleoon	28	0.28
Gainsight	28	0.28
Aptrinsic	28	0.28
LiveInternet	27	0.27
Umami	27	0.27
dotdigital Engagement Cloud	27	0.27
Highspot	27	0.27
Kwai Conversion Tracking	26	0.26
TVSquared	26	0.26
TeaLeaf	26	0.26
Adobe CQ Analytics	26	0.26
EX.CO	26	0.26
GrowthBook	25	0.25
Infoline	25	0.25
Intellimize	25	0.25
OpinionLab	25	0.25
ConvertKit	24	0.24
Shareaholic	24	0.24
Ravelin	24	0.24
eSputnik	24	0.24
iovation	24	0.24
Riskified	24	0.24
Webtrekk	24	0.24
Maxymiser	24	0.24
Google Call Conversion Tracking	23	0.23
Brevo	23	0.23
Efficient Frontier	23	0.23
Findify	23	0.23
Coremetrics	23	0.23
Keen IO	22	0.22
Cedexis	22	0.22
Qubit	22	0.22
Amazon CloudWatch RUM	22	0.22
Seismic	22	0.22
Apollo IO	21	0.21
DataXu	21	0.21
Conga	21	0.21
RD Station	20	0.2
Zoho PageSense	20	0.2
OpenReplay	20	0.2
Netcore	20	0.2
Freshworks CRM	19	0.19
Google Analyticator	19	0.19
Zaraz	19	0.19
ScarabResearch	19	0.19
Loggly	19	0.19
Yottaa	19	0.19
AD EBis	19	0.19
Rokt	19	0.19
Blue Triangle Tech	19	0.19
Roistat	18	0.18
Forter	18	0.18
iPerceptions	18	0.18
Boomtrain	18	0.18
Zeta Marketing Platform	18	0.18
Mather Economics	18	0.18
Crimson Hexagon	17	0.17
WP Advanced Ads	17	0.17
Monsido	17	0.17
Exponea	17	0.17
Oktopost	17	0.17
Optimove	17	0.17
Navattic	17	0.17
Ptengine	16	0.16
SessionCam	16	0.16
Google Content Experiments	16	0.16
UserGuiding	16	0.16
PriceSpider	16	0.16
Kochava	16	0.16
Vision Critical	16	0.16
Catchpoint	16	0.16
Certona	16	0.16
Drip	15	0.15
Tapfiliate	15	0.15
Qualia	15	0.15
Split	15	0.15
Angulartics	15	0.15
ChurnZero	15	0.15
LiveSession	15	0.15
FouAnalytics	15	0.15
4Cite	15	0.15
SecuredVisit	15	0.15
Qualifio	15	0.15
Content Insights	15	0.15
CreatorIQ	15	0.15
Solvvy	15	0.15
SALESmanago	14	0.14
Freshpaint	14	0.14
SiteSpect	14	0.14
Netmining	14	0.14
Opinary	14	0.14
Lytics	14	0.14
Curalate	14	0.14
Optimizely Recommendations	14	0.14
Macromill	14	0.14
Hushly	14	0.14
PicReel	13	0.13
Gaug.es	13	0.13
Bold Commerce	13	0.13
Mieruca	13	0.13
DMD	13	0.13
LiftIgniter	13	0.13
UX Feedback	13	0.13
Nuance	13	0.13
Folloze	13	0.13
51.la	12	0.12
Sumo	12	0.12
Blue	12	0.12
Urchin 5	12	0.12
SaleCycle	12	0.12
Emarsys eMarketing Suite	12	0.12
Throtle	12	0.12
Netcore Cloud	12	0.12
GrowSumo	12	0.12
Effective Measure	12	0.12
Poptin	11	0.11
Flag Counter	11	0.11
Clustr Maps	11	0.11
OwnerIQ	11	0.11
Marin Software	11	0.11
AdTriba	11	0.11
ClickDimensions	11	0.11
Airbrake	11	0.11
Freshmarketer	11	0.11
Acoustic Campaign	11	0.11
Talkdesk	11	0.11
Wysistat	11	0.11
Infonline	11	0.11
UserZoom	11	0.11
Visitor Analytics	10	0.1
Metricool	10	0.1
aWeber	10	0.1
360	10	0.1
OptiMonk	10	0.1
emBlue	10	0.1
Heatmap IT	10	0.1
Toast	10	0.1
HockeyStack	10	0.1
Dreamdata	10	0.1
KickFire	10	0.1
StatusCake	10	0.1
Uberall	10	0.1
Usablenet	10	0.1
Google Flights Conversion Tracking	10	0.1
Cohesion Apps	10	0.1
GlassBox	10	0.1
Secomapp	9	0.09
ShinyStat	9	0.09
Supabase	9	0.09
Hitwebcounter	9	0.09
Wootric	9	0.09
Raygun	9	0.09
Better Stack	9	0.09
Microsoft Dynamics 365 Marketing	9	0.09
KISSmetrics	9	0.09
Ortto	9	0.09
Recruitics	9	0.09
Flocktory	9	0.09
Gleam	9	0.09
Yellzz	9	0.09
Resonate	9	0.09
Blueshift	9	0.09
Visual IQ	9	0.09
Tatari	9	0.09
Acquia Lift	9	0.09
Terminus	9	0.09
BlueCore	9	0.09
Iterable	9	0.09
Nudge	9	0.09
Allbound	9	0.09
Keywee	9	0.09
Foresee Answers Cloud	9	0.09
Linkpulse	9	0.09
ETracker	8	0.08
Analytify.io	8	0.08
Zoho CRM	8	0.08
ConnectWise	8	0.08
Lead Forensics	8	0.08
FirstPromoter	8	0.08
Kommo	8	0.08
Simple Analytics	8	0.08
ipstack	8	0.08
Albacross	8	0.08
Benchmark	8	0.08
GoSquared	8	0.08
EveryAction	8	0.08
taggbox	8	0.08
Beusable	8	0.08
Adscale	8	0.08
Facebook Tag API	8	0.08
Nexusguard	8	0.08
Anonymised	8	0.08
Smartech	8	0.08
BloomReach	8	0.08
Jebbit	8	0.08
Insightera	8	0.08
IntoTheBlock	8	0.08
Schibsted	8	0.08
Airee	8	0.08
HighLevel	7	0.07
Omnisend	7	0.07
Pipedrive	7	0.07
Revolver Maps	7	0.07
Site Meter	7	0.07
Rebuy	7	0.07
Tencent Analytics	7	0.07
Woopra	7	0.07
Supercounters	7	0.07
RECOD3	7	0.07
Customily	7	0.07
Financial Content	7	0.07
163	7	0.07
Exit Bee	7	0.07
Clarivate	7	0.07
Graduway	7	0.07
Get Koala	7	0.07
Pixalate	7	0.07
Lunio	7	0.07
Segmentify	7	0.07
Silktide	7	0.07
Leadfamly	7	0.07
indigitall	7	0.07
Gladly	7	0.07
PageFair	7	0.07
Experian Stats	7	0.07
Unica	7	0.07
Wyng Digital	7	0.07
Wayin	7	0.07
Atlas Action Tags	7	0.07
Calibermind	7	0.07
FocusVision	7	0.07
AirPR	7	0.07
MailMunch	6	0.06
ActiveProspect	6	0.06
Pmetrics	6	0.06
WordPress Stats	6	0.06
Clearsale	6	0.06
Elevar	6	0.06
GoatCounter	6	0.06
VisitIQ	6	0.06
Conversant Media	6	0.06
IgnitionOne	6	0.06
minFraud MaxMind	6	0.06
Mailganer	6	0.06
Zeotap	6	0.06
Black Crow AI	6	0.06

66,827 Detections

of Analytics and Tracking in the Top 10k Sites. Last updated 01st Nov 2024.

Google Analytics is currently the most popular technology in this category.