Analytics Usage Distribution in the Top 100k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 100k Sites

Technology	Websites	%
Google Analytics	59,594	59.59
Global Site Tag	52,484	52.48
Google Conversion Linker	22,501	22.5
Facebook Pixel	17,628	17.63
Facebook Domain Insights	17,170	17.17
Facebook Conversion Tracking	14,754	14.75
Hotjar	12,150	12.15
Facebook Signal	11,254	11.25
Fastly	10,340	10.34
Cloudflare Insights	9,865	9.86
Bing Universal Event Tracking	9,751	9.75
Cloudflare Web Analytics	9,593	9.59
New Relic	9,564	9.56
Microsoft Clarity	9,236	9.24
LinkedIn Insights	9,057	9.06
Twitter Conversion Tracking	7,828	7.83
TikTok Conversion Tracking Pixel	7,821	7.82
Salesforce	7,535	7.54
Google Conversion Tracking	7,384	7.38
Google Optimize 360	5,596	5.6
Twitter Website Universal Tag	4,915	4.92
Yandex Metrika	4,807	4.81
Adobe Dynamic Tag Management	4,750	4.75
Hubspot	4,579	4.58
Omniture SiteCatalyst	4,146	4.15
Funding Choices	3,994	3.99
Matomo	3,927	3.93
Cloudflare Rocket Loader	3,699	3.7
comScore	3,668	3.67
Adobe Marketing Cloud	3,348	3.35
Microsoft Azure Monitor	3,138	3.14
Lotame Crowd Control	3,136	3.14
Reddit Conversion Tracking	3,088	3.09
Akamai mPulse	3,009	3.01
Azure Monitor	2,896	2.9
DoubleClick Floodlight	2,792	2.79
Segment	2,782	2.78
CrazyEgg	2,736	2.74
Twitter Analytics	2,735	2.74
FullStory	2,673	2.67
Rapleaf	2,529	2.53
Visual Website Optimizer	2,494	2.49
Amplitude	2,268	2.27
KnowBe4	2,250	2.25
LiveRamp	2,222	2.22
Optimizely	2,198	2.2
Quantcast Measurement	2,063	2.06
Pardot	2,004	2
Adobe Launch	1,989	1.99
Snowplow	1,987	1.99
RudderStack	1,969	1.97
Pinterest Conversion Tracking	1,908	1.91
Report URI	1,858	1.86
Google Analytics IP Anonymization	1,802	1.8
Dynatrace OneAgent	1,738	1.74
Grafana	1,698	1.7
Yahoo Web Analytics	1,696	1.7
Marketo	1,672	1.67
Trustpilot	1,639	1.64
Mixpanel	1,588	1.59
Chartbeat	1,573	1.57
Ruxit	1,545	1.54
Yahoo Dot	1,512	1.51
Datadog	1,502	1.5
Klaviyo	1,471	1.47
Adobe Analytics	1,454	1.45
OpenTelemetry	1,423	1.42
Microsoft Application Insights	1,396	1.4
6sense	1,375	1.38
Active Campaign	1,316	1.32
AppsFlyer	1,292	1.29
Baidu Analytics	1,270	1.27
Dynatrace	1,266	1.27
Everest Technologies	1,222	1.22
PayPal Marketing Solutions	1,139	1.14
Pendo	1,092	1.09
Dotomi	1,061	1.06
Top Mail.ru	1,050	1.05
Mouseflow	1,045	1.04
MailerLite	999	1
Parse.ly	929	0.93
StatCounter	922	0.92
ZoomInfo	922	0.92
MediaMath	913	0.91
Heap	905	0.9
Nielsen	870	0.87
Content Square	866	0.87
Confiant	865	0.86
Gemius	865	0.86
AB Tasty	856	0.86
Tynt Tracer	846	0.85
Adobe Experience Platform Launch	846	0.85
33 Across	833	0.83
Omniture Adobe Test and Target	824	0.82
Gemius PL	822	0.82
Pingdom RUM	814	0.81
Adjust	801	0.8
Branch	795	0.8
Marfeel	790	0.79
loader.io	780	0.78
Bazaarvoice	778	0.78
Plausible Analytics	770	0.77
Clearbit	761	0.76
Histats	749	0.75
PostHog	749	0.75
CQuotient	739	0.74
Eloqua	694	0.69
Brevo	687	0.69
Matomo Tag Manager	676	0.68
UptimeRobot	675	0.68
Akamai Page Integrity Manager	646	0.65
Braze	644	0.64
Salesforce Marketing Cloud Personalisation	644	0.64
Demandbase	609	0.61
Google Analytics with Ad Tracking	590	0.59
AppDynamics	565	0.56
Alexa Metrics	559	0.56
Salesforce Interaction Studio	555	0.56
Claritas	553	0.55
Alexa Certified Site Metrics	552	0.55
Supership	543	0.54
Digital Window	526	0.53
Attentive	524	0.52
Capterra	510	0.51
BlueConic	510	0.51
Visual Studio Tracking	501	0.5
CNZZ	497	0.5
G2 Conversion	483	0.48
SendPulse	480	0.48
Statsig	467	0.47
Lucky Orange	466	0.47
Quantum Metric	463	0.46
Salesforce Audience Studio	459	0.46
Leadfeeder	451	0.45
iGoDigital	451	0.45
Google Call Conversion Tracking	447	0.45
accessiBe	431	0.43
Clicky	429	0.43
Signal	423	0.42
Fathom Analytics	421	0.42
Plotly	420	0.42
Moat	419	0.42
SpeedCurve	406	0.41
Salesforce Web to Lead	399	0.4
Smartlook	389	0.39
Merge	389	0.39
ProfitWell	373	0.37
Qualified	364	0.36
Better Stack	362	0.36
Mautic	357	0.36
Insider	356	0.36
WebTrends	355	0.36
TradeDoubler	354	0.35
Rambler	352	0.35
dotdigital Engagement Cloud	351	0.35
Convert	345	0.34
Ahoy	343	0.34
Innocraft Cloud	342	0.34
Piwik PRO	339	0.34
Digioh	337	0.34
Amazon Advertising Sizmek Ad Suite	335	0.34
Apollo IO	331	0.33
WP Advanced Ads	327	0.33
Yahoo Tag Manager	323	0.32
Mindbox	321	0.32
Inspectlet	318	0.32
Treasure Data	318	0.32
Bombora	318	0.32
Customer.io	316	0.32
AT Internet	310	0.31
Bizible	308	0.31
Freshworks CRM	304	0.3
ThreatMetrix	304	0.3
LiveInternet	303	0.3
CleverTap	301	0.3
Karte	301	0.3
Monetate	299	0.3
LaunchDarkly	296	0.3
Survicate	291	0.29
BrightEdge	287	0.29
Dynamic Yield	287	0.29
Flag Counter	283	0.28
Fingerprint Pro	281	0.28
Naver Analytics	281	0.28
Metricool	281	0.28
Kameleoon	273	0.27
AudioEye	269	0.27
Site24x7	267	0.27
Riskified	264	0.26
Amplemarket	263	0.26
Instana	252	0.25
DotMetrics	252	0.25
Usabilla	251	0.25
SalesLoft	245	0.24
ConvertKit	243	0.24
GrowthBook	243	0.24
Honeybadger	242	0.24
Commanders Act	242	0.24
Findify	240	0.24
Navegg	239	0.24
Kenshoo	238	0.24
ScarabResearch	236	0.24
Userpilot	235	0.24
Umami	231	0.23
whos.amung.us	228	0.23
Monsido	226	0.23
Kwai Conversion Tracking	224	0.22
Stackify	216	0.22
US Gov Digital Analytics Program	213	0.21
ShieldSquare	212	0.21
mParticle	211	0.21
PicReel	209	0.21
Partnerize	208	0.21
MoEngage	208	0.21
Clarivate	206	0.21
Zaraz	204	0.2
WizRocket	201	0.2
Cedexis	199	0.2
Forter	198	0.2
SpyCloud	198	0.2
UpSellit	197	0.2
Yottaa	196	0.2
Shareaholic	191	0.19
eSputnik	191	0.19
Tapfiliate	190	0.19
Exponea	190	0.19
Beehiiv	189	0.19
Sprig	188	0.19
Curalate	188	0.19
Agora	181	0.18
Sprinklr	173	0.17
Mutiny	169	0.17
SaleCycle	167	0.17
Intellimize	167	0.17
RD Station	164	0.16
FirstPromoter	163	0.16
Listrak	162	0.16
SALESmanago	161	0.16
UserGuiding	161	0.16
Roistat	158	0.16
EX.CO	156	0.16
IO Technologies	155	0.16
TVSquared	155	0.16
Qubit	155	0.16
Amazon CloudWatch RUM	150	0.15
Hitwebcounter	149	0.15
OnThe IO	149	0.15
Ravelin	149	0.15
Netcore	148	0.15
Gaug.es	147	0.15
Elevar	146	0.15
PartnerStack	145	0.14
Pipedrive	144	0.14
iovation	143	0.14
PathFactory	143	0.14
Decibel Insight	142	0.14
Supabase	141	0.14
Keen IO	141	0.14
Google Analyticator	140	0.14
Aptrinsic	140	0.14
Fireblade	140	0.14
Clustr Maps	139	0.14
Lytics	139	0.14
Gainsight	138	0.14
Poptin	137	0.14
Conga	135	0.14
Google AMP Client ID	134	0.13
Infoline	133	0.13
Pmetrics	131	0.13
Foleon	131	0.13
OpenReplay	130	0.13
Zoho PageSense	129	0.13
Feathr	128	0.13
ETracker	127	0.13
Anonymised	127	0.13
Ptengine	125	0.12
InsightExpress	124	0.12
Dreamdata	123	0.12
Microsoft Dynamics 365 Marketing	122	0.12
SessionCam	121	0.12
Nudge	121	0.12
Netcore Cloud	120	0.12
4Cite	120	0.12
Maxymiser	119	0.12
51.la	118	0.12
ForeSee Results	116	0.12
Blotout	115	0.12
Usablenet	115	0.12
SecuredVisit	114	0.11
Sift Science	113	0.11
Efficient Frontier	113	0.11
Navattic	113	0.11
Highspot	113	0.11
Acoustic Campaign	112	0.11
emBlue	111	0.11
Freshpaint	110	0.11
Oktopost	110	0.11
Raygun	109	0.11
Retention.com	109	0.11
Drip	107	0.11
Sumo	107	0.11
Angulartics	106	0.11
Coremetrics	106	0.11
Webtrekk	105	0.1
Zeta Marketing Platform	104	0.1
Nosto	103	0.1
Boomtrain	103	0.1
Talkdesk	103	0.1
HighLevel	102	0.1
ipstack	102	0.1
Graduway	102	0.1
trueAnthem	102	0.1
Mieruca	101	0.1
GRIN	101	0.1
DataXu	100	0.1
Optimizely Recommendations	99	0.1
Acint	98	0.1
Simple Analytics	98	0.1
Lead Forensics	98	0.1
Google Content Experiments	98	0.1
BloomReach	98	0.1
Omnisend	97	0.1
Dun and Brandstreet Visitor Intelligence	97	0.1
ShinyStat	96	0.1
Rebuy	96	0.1
ClickFunnels	94	0.09
Bold Commerce	94	0.09
eXTReMe Tracking	94	0.09
EveryAction	94	0.09
PriceSpider	94	0.09
HotLog	93	0.09
Blue	93	0.09
Benchmark	93	0.09
Northbeam	93	0.09
Smartech	93	0.09
Lunio	93	0.09
Folloze	93	0.09
Marin Software	92	0.09
ClickTale	92	0.09
iPerceptions	91	0.09
KISSmetrics	91	0.09
Revolver Maps	90	0.09
Adobe CQ Analytics	90	0.09
Zoho CRM	89	0.09
TeaLeaf	89	0.09
Eulerian	88	0.09
Automizely	86	0.09
Blackbaud Raisers Edge	86	0.09
Opinary	86	0.09
ChurnZero	85	0.08
Tatari	85	0.08
MailMunch	84	0.08
Seismic	84	0.08
ClickDimensions	83	0.08
Adscale	83	0.08
Throtle	82	0.08
Albacross	81	0.08
AD EBis	81	0.08
Mather Economics	81	0.08
Dinamize	79	0.08
Maileon	79	0.08
Loggly	79	0.08
Varify	79	0.08
Flocktory	79	0.08
Gladly	79	0.08
Certona	79	0.08
Khoros	79	0.08
Probely	77	0.08
Qualia	76	0.08
Act-On	76	0.08
Iterable	76	0.08
Secomapp	75	0.08
GrowSumo	75	0.08
BlueCore	75	0.08
OptiMonk	74	0.07
Rokt	74	0.07
SharpSpring	73	0.07
AdTriba	73	0.07
SiteSpect	73	0.07
Freshmarketer	72	0.07
Vision Critical	72	0.07
Loop Returns	71	0.07
Woopra	70	0.07
minFraud MaxMind	70	0.07
ProLayers LeadConnector	69	0.07
Supercounters	69	0.07
Exit Bee	69	0.07
Visitor Analytics	68	0.07
Hyros	68	0.07
StatusCake	68	0.07
Kochava	68	0.07
Macromill	68	0.07
ActiveProspect	67	0.07
aWeber	67	0.07
Stape	67	0.07
Retail Rocket	67	0.07
Optimove	67	0.07
Google Flights Conversion Tracking	67	0.07
CreatorIQ	67	0.07
Content Insights	66	0.07
Facebook Tag API	65	0.06
Unbxd	65	0.06
ConnectWise	64	0.06
Terminus	64	0.06
Rtoaster	64	0.06
GoKwik	63	0.06
OpinionLab	63	0.06
LiveSession	61	0.06
Leadfamly	61	0.06
Analytics Insights for WordPress	60	0.06
Crowdriff	60	0.06
Metorik	59	0.06
Wootric	59	0.06
HockeyStack	59	0.06
Resonate	59	0.06
Incident.io	59	0.06
Zipy	58	0.06
TUNE	58	0.06
Qualifio	58	0.06
GoSquared	57	0.06
OmniConvert	57	0.06
Wysistat	57	0.06
HetrixTools	56	0.06
Yellzz	55	0.06
Visual IQ	55	0.06
Actirise	55	0.06
Instantly	54	0.05
Infusionsoft	54	0.05
Doppler	54	0.05
Split	54	0.05
Get Koala	54	0.05
CARBON AI	54	0.05
Site Meter	53	0.05
Tolstoy	53	0.05
Shoplift	53	0.05
GA Connector	53	0.05
FouAnalytics	53	0.05
Segmentify	53	0.05
Allbound	53	0.05
Blue Triangle Tech	53	0.05
Web Stat	52	0.05
PageFly	52	0.05
Openstat	52	0.05
Heatmap IT	52	0.05
Beusable	52	0.05
Conversant Media	52	0.05
Recruitics	52	0.05
DMD	52	0.05
Yieldify	52	0.05
SugarCRM	51	0.05
Factors.ai	51	0.05
Salsify	51	0.05
360	50	0.05
Catchpoint	50	0.05
Gleam	49	0.05
Simon Data	49	0.05