Analytics Usage Distribution in the Top 100k Sites

Distribution for websites using Analytics technologies

Top In Analytics Usage Distribution in the Top 100k Sites

Technology	Websites	%
Google Analytics	61,187	61.19
Global Site Tag	53,459	53.46
Google Conversion Linker	21,738	21.74
Facebook Domain Insights	17,796	17.8
Facebook Pixel	16,920	16.92
Facebook Conversion Tracking	14,450	14.45
Hotjar	12,436	12.44
Facebook Signal	11,565	11.56
Fastly	10,931	10.93
New Relic	10,072	10.07
Bing Universal Event Tracking	9,290	9.29
LinkedIn Insights	9,086	9.09
Cloudflare Insights	8,343	8.34
Microsoft Clarity	8,149	8.15
Cloudflare Web Analytics	8,101	8.1
Google Conversion Tracking	7,623	7.62
Salesforce	7,406	7.41
TikTok Conversion Tracking Pixel	7,370	7.37
Google Optimize 360	6,701	6.7
Twitter Conversion Tracking	6,049	6.05
Twitter Website Universal Tag	5,366	5.37
Adobe Dynamic Tag Management	4,666	4.67
Yandex Metrika	4,642	4.64
Omniture SiteCatalyst	4,340	4.34
Funding Choices	4,220	4.22
Hubspot	4,168	4.17
comScore	3,824	3.82
Cloudflare Rocket Loader	3,672	3.67
Matomo	3,529	3.53
Lotame Crowd Control	3,476	3.48
Adobe Marketing Cloud	3,361	3.36
DoubleClick Floodlight	3,034	3.03
Twitter Analytics	3,011	3.01
Akamai mPulse	2,915	2.92
Rapleaf	2,809	2.81
Segment	2,800	2.8
CrazyEgg	2,784	2.78
Microsoft Azure Monitor	2,710	2.71
Reddit Conversion Tracking	2,612	2.61
Azure Monitor	2,554	2.55
FullStory	2,473	2.47
Visual Website Optimizer	2,439	2.44
Quantcast Measurement	2,295	2.3
LiveRamp	2,245	2.24
Optimizely	2,212	2.21
Amplitude	2,205	2.2
KnowBe4	2,128	2.13
Adobe Launch	2,032	2.03
Snowplow	1,995	2
Google Analytics IP Anonymization	1,940	1.94
Pinterest Conversion Tracking	1,857	1.86
Yahoo Web Analytics	1,806	1.81
Marketo	1,721	1.72
RudderStack	1,710	1.71
Chartbeat	1,637	1.64
Report URI	1,627	1.63
Yahoo Dot	1,588	1.59
Trustpilot	1,553	1.55
Pardot	1,541	1.54
Mixpanel	1,535	1.54
Adobe Analytics	1,481	1.48
Datadog	1,427	1.43
Baidu Analytics	1,408	1.41
Everest Technologies	1,406	1.41
6sense	1,387	1.39
Microsoft Application Insights	1,348	1.35
Grafana	1,325	1.32
Klaviyo	1,295	1.3
Active Campaign	1,274	1.27
Dynatrace	1,191	1.19
PayPal Marketing Solutions	1,124	1.12
Pendo	1,095	1.1
AppsFlyer	1,084	1.08
Mouseflow	1,024	1.02
Dotomi	1,014	1.01
ZoomInfo	991	0.99
Tynt Tracer	988	0.99
Parse.ly	981	0.98
Dynatrace OneAgent	974	0.97
MediaMath	963	0.96
MailerLite	911	0.91
Confiant	884	0.88
Gemius	884	0.88
33 Across	874	0.87
Branch	862	0.86
Nielsen	862	0.86
Omniture Adobe Test and Target	840	0.84
Pingdom RUM	838	0.84
Gemius PL	838	0.84
Clearbit	834	0.83
StatCounter	826	0.83
Adobe Experience Platform Launch	818	0.82
Heap	799	0.8
OpenTelemetry	799	0.8
Adjust	796	0.8
PostHog	791	0.79
AB Tasty	781	0.78
UptimeRobot	749	0.75
Bazaarvoice	745	0.74
Content Square	733	0.73
Eloqua	730	0.73
Histats	721	0.72
Plausible Analytics	712	0.71
CQuotient	704	0.7
Marfeel	682	0.68
loader.io	659	0.66
Moat	654	0.65
ProfitWell	641	0.64
Alexa Metrics	631	0.63
Google Analytics with Ad Tracking	621	0.62
Alexa Certified Site Metrics	621	0.62
Matomo Tag Manager	617	0.62
Braze	614	0.61
Demandbase	602	0.6
Salesforce Marketing Cloud Personalisation	584	0.58
Akamai Page Integrity Manager	571	0.57
Supership	556	0.56
G2 Conversion	541	0.54
AppDynamics	540	0.54
BlueConic	534	0.53
Digital Window	531	0.53
Capterra	524	0.52
Claritas	523	0.52
CNZZ	519	0.52
Attentive	518	0.52
Salesforce Interaction Studio	512	0.51
Salesforce Audience Studio	500	0.5
Visual Studio Tracking	491	0.49
SendPulse	480	0.48
Signal	477	0.48
Lucky Orange	455	0.46
iGoDigital	454	0.45
Leadfeeder	443	0.44
Salesforce Web to Lead	441	0.44
Quantum Metric	425	0.43
accessiBe	421	0.42
SpeedCurve	421	0.42
Clicky	407	0.41
Smartlook	404	0.4
Amazon Advertising Sizmek Ad Suite	397	0.4
Convert	390	0.39
Mautic	379	0.38
WebTrends	375	0.38
Ahoy	374	0.37
Brevo	371	0.37
Piwik PRO	365	0.36
Google Call Conversion Tracking	362	0.36
TradeDoubler	362	0.36
Rambler	355	0.36
Yahoo Tag Manager	353	0.35
Treasure Data	352	0.35
Insider	352	0.35
Bombora	346	0.35
Plotly	337	0.34
Fathom Analytics	335	0.34
Statsig	335	0.34
Bizible	329	0.33
AT Internet	328	0.33
ThreatMetrix	327	0.33
Inspectlet	325	0.32
Mindbox	314	0.31
Dynamic Yield	309	0.31
Digioh	306	0.31
dotdigital Engagement Cloud	305	0.3
Monetate	300	0.3
LiveInternet	299	0.3
Usabilla	297	0.3
Innocraft Cloud	292	0.29
Navegg	287	0.29
Customer.io	286	0.29
Survicate	285	0.29
Merge	285	0.29
Qualified	284	0.28
LaunchDarkly	279	0.28
Naver Analytics	276	0.28
BrightEdge	275	0.27
Riskified	273	0.27
CleverTap	271	0.27
AudioEye	264	0.26
SalesLoft	259	0.26
Kenshoo	258	0.26
Fingerprint Pro	251	0.25
Instana	251	0.25
Freshworks CRM	249	0.25
whos.amung.us	247	0.25
Karte	247	0.25
Honeybadger	245	0.24
DotMetrics	242	0.24
ScarabResearch	240	0.24
Findify	240	0.24
Apollo IO	238	0.24
Commanders Act	236	0.24
Site24x7	234	0.23
Kameleoon	232	0.23
ConvertKit	229	0.23
Zoho PageSense	229	0.23
Metricool	228	0.23
Stackify	223	0.22
Monsido	221	0.22
GrowthBook	218	0.22
Userpilot	211	0.21
SpyCloud	211	0.21
UpSellit	208	0.21
Kwai Conversion Tracking	207	0.21
Yottaa	205	0.2
US Gov Digital Analytics Program	205	0.2
Flag Counter	204	0.2
Shareaholic	200	0.2
MoEngage	196	0.2
Zaraz	195	0.19
Curalate	195	0.19
ShieldSquare	194	0.19
Umami	192	0.19
eSputnik	190	0.19
Forter	189	0.19
WizRocket	188	0.19
Exponea	188	0.19
EX.CO	188	0.19
RD Station	186	0.19
mParticle	184	0.18
Fireblade	183	0.18
Tapfiliate	182	0.18
WP Advanced Ads	178	0.18
Partnerize	172	0.17
PicReel	171	0.17
Sprig	168	0.17
IO Technologies	167	0.17
Mutiny	166	0.17
TVSquared	164	0.16
Qubit	163	0.16
OnThe IO	162	0.16
Agora	162	0.16
Google AMP Client ID	161	0.16
Cedexis	161	0.16
SaleCycle	161	0.16
FirstPromoter	158	0.16
Roistat	155	0.16
iovation	154	0.15
SALESmanago	153	0.15
Netcore	153	0.15
Listrak	151	0.15
Lytics	150	0.15
Infoline	149	0.15
Better Stack	146	0.15
PartnerStack	145	0.14
Sprinklr	143	0.14
Sift Science	142	0.14
Clarivate	142	0.14
Keen IO	141	0.14
Pipedrive	140	0.14
Ravelin	140	0.14
SessionCam	139	0.14
PathFactory	139	0.14
Amazon CloudWatch RUM	138	0.14
Pmetrics	137	0.14
Elevar	136	0.14
Gaug.es	134	0.13
ETracker	132	0.13
UserGuiding	131	0.13
Decibel Insight	129	0.13
Acoustic Campaign	128	0.13
Nudge	128	0.13
Feathr	127	0.13
51.la	126	0.13
Poptin	126	0.13
Google Analyticator	126	0.13
Sumo	125	0.12
Aptrinsic	125	0.12
Angulartics	124	0.12
Webtrekk	124	0.12
emBlue	123	0.12
Gainsight	123	0.12
Maxymiser	122	0.12
Hitwebcounter	120	0.12
Efficient Frontier	120	0.12
Opinary	120	0.12
Netcore Cloud	120	0.12
Conga	120	0.12
OpenReplay	118	0.12
Raygun	117	0.12
Google Content Experiments	117	0.12
DataXu	116	0.12
ForeSee Results	116	0.12
Drip	115	0.12
Marin Software	115	0.12
Usablenet	115	0.12
Oktopost	113	0.11
Intellimize	113	0.11
4Cite	112	0.11
PriceSpider	111	0.11
Ptengine	110	0.11
InsightExpress	110	0.11
AdTriba	109	0.11
Microsoft Dynamics 365 Marketing	109	0.11
Supabase	108	0.11
Dreamdata	108	0.11
Coremetrics	106	0.11
SecuredVisit	106	0.11
Mieruca	104	0.1
GRIN	104	0.1
Boomtrain	104	0.1
Zeta Marketing Platform	104	0.1
Anonymised	104	0.1
Certona	104	0.1
Lead Forensics	103	0.1
Freshpaint	103	0.1
Dun and Brandstreet Visitor Intelligence	103	0.1
EveryAction	102	0.1
Adscale	102	0.1
Bold Commerce	101	0.1
ipstack	101	0.1
Blue	101	0.1
KISSmetrics	101	0.1
ClickTale	101	0.1
Highspot	101	0.1
Omnisend	99	0.1
Loggly	98	0.1
Smartech	97	0.1
BloomReach	97	0.1
MailMunch	96	0.1
iPerceptions	96	0.1
Optimizely Recommendations	96	0.1
Talkdesk	96	0.1
TeaLeaf	95	0.1
Clustr Maps	94	0.09
Nosto	92	0.09
AD EBis	91	0.09
ClickDimensions	89	0.09
Navattic	89	0.09
Throtle	88	0.09
Act-On	87	0.09
Albacross	86	0.09
GrowSumo	86	0.09
Eulerian	86	0.09
Tatari	86	0.09
trueAnthem	86	0.09
ChurnZero	85	0.08
Rebuy	84	0.08
Flocktory	84	0.08
Adobe CQ Analytics	84	0.08
ClickFunnels	82	0.08
Benchmark	81	0.08
Mather Economics	81	0.08
Zoho CRM	80	0.08
ShinyStat	79	0.08
eXTReMe Tracking	79	0.08
Automizely	78	0.08
OptiMonk	78	0.08
SiteSpect	78	0.08
Seismic	78	0.08
Retention.com	77	0.08
Lunio	77	0.08
Gladly	77	0.08
Graduway	76	0.08
StatusCake	76	0.08
Rokt	76	0.08
Supercounters	75	0.08
Heatmap IT	75	0.08
HotLog	74	0.07
Northbeam	74	0.07
LiveSession	74	0.07
Crimson Hexagon	73	0.07
aWeber	73	0.07
ConnectWise	73	0.07
VisitIQ	73	0.07
RECOD3	73	0.07
Exit Bee	73	0.07
Yellzz	72	0.07
BlueCore	72	0.07
SharpSpring	71	0.07
Woopra	71	0.07
minFraud MaxMind	70	0.07
Probely	70	0.07
Vision Critical	69	0.07
Macromill	69	0.07
HighLevel	68	0.07
Secomapp	68	0.07
Wootric	68	0.07
Revolver Maps	67	0.07
Retail Rocket	67	0.07
Terminus	67	0.07
Resonate	66	0.07
Optimove	66	0.07
Facebook Tag API	65	0.06
Freshmarketer	65	0.06
Leadfamly	65	0.06
Google Flights Conversion Tracking	65	0.06
Unbxd	65	0.06
ActiveProspect	64	0.06
Recruitics	64	0.06
Blackbaud Raisers Edge	64	0.06
Content Insights	64	0.06
Acint	63	0.06
DMD	63	0.06
Qualifio	63	0.06
Loop Returns	62	0.06
TUNE	62	0.06
Kochava	62	0.06
Foleon	62	0.06
Catchpoint	62	0.06
Simple Analytics	61	0.06
Netmining	61	0.06
Visual IQ	61	0.06
Acquia Lift	61	0.06
Visitor Analytics	60	0.06
HetrixTools	60	0.06
Crowdriff	60	0.06
OpinionLab	60	0.06
Allbound	60	0.06
Gleam	59	0.06
OmniConvert	59	0.06
CreatorIQ	59	0.06
Infusionsoft	58	0.06
Tolstoy	58	0.06
GoKwik	58	0.06
Segmentify	58	0.06
Rtoaster	58	0.06
360	57	0.06
Openstat	57	0.06
SteelHouse	57	0.06
Insightera	57	0.06
PageFly	56	0.06
Black Crow AI	56	0.06
FouAnalytics	56	0.06
Wysistat	56	0.06
Hyros	55	0.06
OwnerIQ	55	0.06
Varify	55	0.06
Blue Triangle Tech	55	0.06
Split	54	0.05
GoSquared	54	0.05
CARBON AI	54	0.05
indigitall	54	0.05
Iterable	54	0.05
Ortto	53	0.05
TrueFit	53	0.05
KickFire	53	0.05
Simon Data	53	0.05
Site Meter	52	0.05
Doppler	52	0.05
Urchin 5	52	0.05
Blotout	52	0.05
Metorik	51	0.05
Zipy	51	0.05
Actirise	51	0.05
ProLayers LeadConnector	50	0.05
taggbox	49	0.05
Beusable	49	0.05
Xtremepush	49	0.05
Analytics Insights for WordPress	48	0.05
Zarget	48	0.05
GA Connector	48	0.05
Factors.ai	48	0.05
Effective Measure	48	0.05
Solvvy	48	0.05